What users are saying about
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Top Rated
446 Ratings
1 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
1 Ratings
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Score 7 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

GeoInsight

As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.
Rafael Becemberg profile photo

Pros

Adobe Analytics

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available

GeoInsight

  • It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
  • This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.
Rafael Becemberg profile photo

Cons

Adobe Analytics

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo

GeoInsight

  • Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
  • The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
  • The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.
Rafael Becemberg profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
Adam Waddington profile photo

GeoInsight

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo

GeoInsight

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

GeoInsight

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo

GeoInsight

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

GeoInsight

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

GeoInsight

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

GeoInsight

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

GeoInsight

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Google Analytics has a less steep learning curve. The visualization tools are better. The dashboards are more configurable.
Kevin Yip profile photo

GeoInsight

In comparing GeoInsight to other products, I will not be of much help since this software is, as far as I know, almost exclusively used in activities related to the financial world, rather than geographical. That is why it is usually included in software of the AML (Anti-Money-Laundering) type. My interest in the program was to see its capacity for data storage and practical utility to facilitate decisions, compared to other software but more linked to geographic information (GIS software).
Rafael Becemberg profile photo

Return on Investment

Adobe Analytics

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available

GeoInsight

  • The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time.
  • The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.
Rafael Becemberg profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

GeoInsight

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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