What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Google Analytics Premium

Top Rated
278 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Google Analytics Premium

Top Rated
278 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well suited for large companies. Small businesses would definitely not benefit from it because it's expensive and most small business most likely don't need the complexity of implementation and customization effort that comes with the solution.However, companies with many employees and different needs of user roles; companies with several sites; apps and managing different countries, companies with very complex sites and need of data will definitely find value on Adobe Analytics because it is an enterprise worthy solution.
Thais Guimaraes, OMCP profile photo

Google Analytics Premium

If you run an agency and are handling multiple accounts then Google Analytics 360 is completely helpful as you can automate most of the tasks and this should help you pull up reports easily with primary and secondary dimensions to dazzle your clients. The biggest advantage is the data integration services that Google 360 offers; try to leverage it as much as possible.
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Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
Thais Guimaraes, OMCP profile photo
  • The dashboards feature is quite useful. It's easy to create a dashboard for commonly-used metrics, and they're a good way to keep track of different segments. Dashboards can be private or shared with specific people, so it's very simple to get different people the information they need without overloading them with information they don't use.
  • Google Analytics allows broad access to data in a way that most analytics programs do not. You can give any member of your organization access to a GA account, instead of dealing with a limited number of licenses. This is a convenient and effective way to get people looking at relevant data.
  • GA now buckets data into acquisition, behavior, or conversion data; this is a very useful way of grouping information, and was a great update. The ABC model reflects real customer flow through a website, and is the way most companies actually want to look at data. With this update, Google also introduced new acquisition-related features that allow you to track in much more detail how users came to your site (not just source and medium, but down to source of first vs. second exposure to your brand, how many visits before conversion, etc.).
  • Google has recently added features that allow for greater data customization in GA, which is great. For example, GA now integrates with BigQuery, which means you can combine your internal data with GA data.
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Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • GA Premium is not yet customizable enough, which is frustrating given how much Premium customers pay for the product. There are many cases in which you can't use the metric you actually want to look at (visits vs. visitors, for example). Custom reports are supposed to solve this problem, but typically require complicated RegEx and often don't work the way you expect them to. In most other analytics programs, you have much more flexibility to look at basic metrics, so this is a frustrating limitation in GA.
  • We didn't find Google's support for its Premium customers to be very good. We adopted Premium fairly early on and were assured that we'd have a lot of help from the Google team in implementing a custom version of Premium that would meet our needs. In fact, we found that most of the documentation we received was simply copied from the public website (not helpful in solving particular business needs). The Google team didn't seem to do much to understand our business needs and help us find the right GA solutions to meet them -- much of the time, we had to go looking for answers on our own. Even when we had very specific technical/implementation questions, our reps typically did not have the answer on hand, and when they followed up it was a very generic answer.
  • Training on GA Premium could be better. Since the point of using GA instead of a limited licenses-based analytics program is to allow broader access to data, GA could provide better training materials. Empowering people to look at data isn't much good if they don't know how to use the program, and we didn't find Google's training materials very helpful. When we implemented GA Premium, for example, the videos on the GA website featured an out-of-date version of GA.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Google Analytics Premium8.3
Based on 10 answers
For large organizations or enterprises, having the ability to do custom analysis with unsampled reports alone justifies the expense.
Tyson Kirksey profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Google Analytics Premium8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Eric Buhman profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
Google Analytics Premium10.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
Google Analytics Premium8.0
Based on 4 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Google Analytics Premium9.0
Based on 1 answer
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

Webtrends, Coremetrics, Google Analytics
No photo available
GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time.
Salman Malik profile photo

Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
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  • Lack of understanding about true customer direction
  • Dashboards that were easy to create and thus, it made it easier to lift the curtain off of the data
  • E-commerce was easy to setup and gain an understanding of how each marketing channel was performing
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details