Adobe Analytics vs. Grafana

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.3 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Grafana
Score 8.5 out of 10
N/A
Grafana is a data visualization tool developed by Grafana Labs in New York. It is available open source, managed (Grafana Cloud), or via an enterprise edition with enhanced features. Grafana has pluggable data source model and comes bundled with support for popular time series databases like Graphite. It also has built-in support for cloud monitoring vendors like Amazon Cloudwatch, Microsoft Azure and SQL databases like MySQL. Grafana can combine data from many places into a single dashboard.
$0
Pricing
Adobe AnalyticsGrafana
Editions & Modules
No answers on this topic
Grafana Cloud - Pro
$8
per month up to 1 active user
Grafana Cloud - Free
Free
10k metrics + 50GB logs + 50GB traces up to 3 active users
Grafana Cloud - Advanced
Volume Discounts
custom data usage custom active users
Grafana - Enterprise Stack
Custom Pricing
Offerings
Pricing Offerings
Adobe AnalyticsGrafana
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe AnalyticsGrafana
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.0
6 Ratings
15% above category average
Grafana
-
Ratings
Lead Conversion Tracking9.46 Ratings00 Ratings
Bounce Rate Measurement8.66 Ratings00 Ratings
Device and Browser Reporting8.66 Ratings00 Ratings
Pageview Tracking9.26 Ratings00 Ratings
Event Tracking9.66 Ratings00 Ratings
Reporting in real-time8.86 Ratings00 Ratings
Referral Source Tracking8.86 Ratings00 Ratings
Customizable Dashboards9.46 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Grafana
8.0
4 Ratings
5% below category average
Pixel Perfect reports00 Ratings7.04 Ratings
Customizable dashboards00 Ratings10.04 Ratings
Report Formatting Templates00 Ratings7.04 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
Grafana
8.2
3 Ratings
2% above category average
Drill-down analysis00 Ratings8.03 Ratings
Formatting capabilities00 Ratings8.03 Ratings
Integration with R or other statistical packages00 Ratings8.03 Ratings
Report sharing and collaboration00 Ratings9.03 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
Grafana
9.2
3 Ratings
10% above category average
Publish to Web00 Ratings9.03 Ratings
Publish to PDF00 Ratings9.03 Ratings
Report Versioning00 Ratings9.03 Ratings
Report Delivery Scheduling00 Ratings9.03 Ratings
Delivery to Remote Servers00 Ratings10.03 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
Grafana
7.5
3 Ratings
9% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.03 Ratings
Location Analytics / Geographic Visualization00 Ratings8.03 Ratings
Predictive Analytics00 Ratings7.03 Ratings
Pattern Recognition and Data Mining00 Ratings8.01 Ratings
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Adobe AnalyticsGrafana
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User Ratings
Adobe AnalyticsGrafana
Likelihood to Recommend
8.4
(180 ratings)
10.0
(4 ratings)
Likelihood to Renew
10.0
(42 ratings)
-
(0 ratings)
Usability
6.7
(33 ratings)
-
(0 ratings)
Availability
8.3
(12 ratings)
-
(0 ratings)
Performance
7.9
(11 ratings)
-
(0 ratings)
Support Rating
3.8
(41 ratings)
-
(0 ratings)
In-Person Training
1.3
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
-
(0 ratings)
Implementation Rating
8.1
(10 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.9
(2 ratings)
-
(0 ratings)
Professional Services
7.8
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsGrafana
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Grafana Labs
Grafana is a one stop solution for all application monitoring needs. In our organisation, we use nodeJs. We run it using pm2. Since we didn't use Grafana it was hard for us to know if an app has stopped working unless we find it ourselves because our other app components were failing, or someone called us up and told about the situation. We were already using Grafana for monitoring our Ubuntu servers, but we hadn't had set it up for our app monitoring. Somehow we decided to monitor our nodeJs app with Grafana. It's a really good decision we made. We used Grafana nodeJs module "prom-client" for our node app which brought us relief from app failing situations. Since we have implemented Grafana for our Node app, it has helped us to monitor every health aspect of our node app. Now we have set up alerts based on heap-memory, so when heap memory goes beyond a set threshold we get notified and take the right steps ultimately saving our app from crashing and of course from losing business and reputation.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Grafana Labs
  • It visualizes metrics very well coming from any well known data source.
  • It sends alerts to collaboration channels when a threshold is breeched.
  • Graphs and dashboards are portable (Graph-as-a-Code).
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Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Grafana Labs
  • Functions to customize values
  • Improved user experience
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Grafana Labs
No answers on this topic
Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Grafana Labs
No answers on this topic
Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Grafana Labs
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Grafana Labs
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Grafana Labs
No answers on this topic
In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Grafana Labs
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Grafana Labs
No answers on this topic
Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Grafana Labs
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Grafana Labs
Grafana has a direct plugin to Icinga monitoring solution and allowed for easy configuration for us. At the time of implementation, other services did not have such an integration. As we already had a very customized and heavily introduced monitoring solution in place, we needed settings that could plug into the system quickly and efficiently. This was the case with Grafana and allowed us to have all the integrations we needed with services such as Icinga
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Grafana Labs
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Grafana Labs
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Grafana Labs
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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Grafana Labs
  • Helps us to keep our application and server up all time
  • Dashboards are easy to share with others
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ScreenShots