What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
2 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
2 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Hive9

If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly. If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool
Ryan Bearden profile photo

Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
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  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
Ryan Bearden profile photo

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
Ryan Bearden profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
No answers yet
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Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
No score
No answers yet
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Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
My company had selected Hive9 prior to me joining the company
Ryan Bearden profile photo

Return on Investment

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo
  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
Ryan Bearden profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hive9

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details