Adobe Analytics vs. IBM Cognos Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
IBM Cognos Analytics
Score 8.1 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Pricing
Adobe AnalyticsIBM Cognos Analytics
Editions & Modules
No answers on this topic
On Demand - Standard
$10.00
per month per user
On Demand - Premium
$40.00
per month per user
Offerings
Pricing Offerings
Adobe AnalyticsIBM Cognos Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe AnalyticsIBM Cognos Analytics
Top Pros
Top Cons
Features
Adobe AnalyticsIBM Cognos Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
8.2
2 Ratings
5% above category average
IBM Cognos Analytics
-
Ratings
Lead Conversion Tracking8.82 Ratings00 Ratings
Bounce Rate Measurement8.62 Ratings00 Ratings
Device and Browser Reporting9.02 Ratings00 Ratings
Pageview Tracking8.62 Ratings00 Ratings
Event Tracking8.22 Ratings00 Ratings
Reporting in real-time6.62 Ratings00 Ratings
Referral Source Tracking8.62 Ratings00 Ratings
Customizable Dashboards7.42 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
7.8
87 Ratings
5% below category average
Pixel Perfect reports00 Ratings8.478 Ratings
Customizable dashboards00 Ratings7.785 Ratings
Report Formatting Templates00 Ratings7.482 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
8.0
89 Ratings
1% below category average
Drill-down analysis00 Ratings7.987 Ratings
Formatting capabilities00 Ratings8.088 Ratings
Integration with R or other statistical packages00 Ratings7.758 Ratings
Report sharing and collaboration00 Ratings8.285 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
8.3
89 Ratings
1% below category average
Publish to Web00 Ratings8.326 Ratings
Publish to PDF00 Ratings8.784 Ratings
Report Versioning00 Ratings8.625 Ratings
Report Delivery Scheduling00 Ratings8.087 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
7.8
80 Ratings
4% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.975 Ratings
Location Analytics / Geographic Visualization00 Ratings8.172 Ratings
Predictive Analytics00 Ratings7.968 Ratings
Pattern Recognition and Data Mining00 Ratings7.27 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
8.3
85 Ratings
4% below category average
Multi-User Support (named login)00 Ratings8.482 Ratings
Role-Based Security Model00 Ratings8.281 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.181 Ratings
Report-Level Access Control00 Ratings8.110 Ratings
Single Sign-On (SSO)00 Ratings8.463 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
7.1
69 Ratings
11% below category average
Responsive Design for Web Access00 Ratings7.763 Ratings
Mobile Application00 Ratings7.054 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.860 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Adobe Analytics
-
Ratings
IBM Cognos Analytics
7.4
49 Ratings
7% below category average
REST API00 Ratings7.146 Ratings
Javascript API00 Ratings7.445 Ratings
iFrames00 Ratings8.39 Ratings
Java API00 Ratings6.911 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings
Best Alternatives
Adobe AnalyticsIBM Cognos Analytics
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsIBM Cognos Analytics
Likelihood to Recommend
8.1
(176 ratings)
8.1
(111 ratings)
Likelihood to Renew
9.9
(42 ratings)
9.8
(27 ratings)
Usability
6.7
(33 ratings)
8.0
(8 ratings)
Availability
8.5
(12 ratings)
8.6
(4 ratings)
Performance
7.8
(11 ratings)
9.0
(5 ratings)
Support Rating
4.2
(41 ratings)
10.0
(8 ratings)
In-Person Training
1.7
(5 ratings)
8.7
(4 ratings)
Online Training
7.0
(5 ratings)
8.0
(4 ratings)
Implementation Rating
7.9
(10 ratings)
7.0
(7 ratings)
Configurability
-
(0 ratings)
8.0
(2 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
7.4
(3 ratings)
Product Scalability
9.8
(2 ratings)
8.4
(3 ratings)
Professional Services
7.5
(5 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Adobe AnalyticsIBM Cognos Analytics
Likelihood to Recommend
Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review
IBM
IBM Cognos Analytics is very well suited for a large company that has users who are well versed in business intelligence and know how to create reports and monitor their necessary data to create a visually appetizing summary. This may be less appropriate for a smaller company that does not need the necessary computing power to bring together mass amount of data to report results/analyze trends and run analytics.
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Pros
Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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IBM
  • Common metadata platform that enables reporting, dashboards, ad hoc access and advanced capabilities
  • integrates well with a broad range of databases, authentication providers
  • provides content creation capabilities at different levels of complexity to make more people with a range of skills productive.
Read full review
Cons
Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
Read full review
IBM
  • Data modules still can't match the flexibility of the framework manager. When dealing with large data models, or multi-grain, FM still wins.
  • The new native graphs, while pretty, still can't match the version 10 graphs in terms of flexibility or options. It is possible to import third-party graphs, but it's a pain.
  • Some functionality, like version control, is only available through third parties. Motio or BSP.
Read full review
Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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IBM
We could deliver a corporate wide solution with Cognos, it is an end-to-end platform. No other option provided the same breadth of scope. I can't think of a feature that the others provide that Cognos lacks, but the others do not provide the same features and governance of data with user/data security in mind.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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IBM
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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IBM
No answers on this topic
Return on Investment
Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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IBM
  • IBM Cognos Analytics with Watson provides capabilities such as data analysis and reporting that work seamlessly for individuals, departments, and workgroups in all organizations and businesses.
  • Customizable and secure data exploration through NLP.
  • I can easily connect data analysis with ad-hoc reports.
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ScreenShots