Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Jaspersoft Community Edition
Score 9.7 out of 10
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Jaspersoft Community Edition is a free product that offers embeddable pixel-perfect reports for Java apps and small workgroups.
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
Any scenario where you need to reach back into TIBCO support is something I would highly avoid. Most responses at the second round get you pointed to engaging their professional services. The general mentality seems to be "since our product acquisition cost is low, why don't you engage PS to get the value you need" If you are looking at enterprise scenarios, I would highly recommend looking at other more established products.
It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
Very intuitive tool - An Advanced reporting user can figure out in a day on the end to end operations.
Easy customization - Simple changes in UI makes it less headache for the end user who maintains the tool. Being an open source product (offers Jasper web services) makes a lot developer friendly compared to SSRS, Cognos etc.
Easy Connectivity - Can connect to any data source (can connect to multiple data sources) for a single report - can be customized.
Community - A very strong community available online, videos - on basic how to questions, also provides assistance to use case specific scenarios.
Ease of Reporting - Can create a reports with in few clicks with out struggle.
Domain Designer - A very powerful tool you can create a dataset using clicks with out writing SQL code.
OnDemand Scheduling - A very good scheduling feature and a has got lot more simplistic compared to other popular tools like Cognos.
Jasper Studio - Very good programmatic tool (desktop tool) lets you customize the reports more company specific, can embed complex coding with 3rd party languages like Java, Groovy (scripting language).
Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
Easier to customize the Jasper Server GUI. More flexibility with the input controls look and feel and maybe more input control types to select from.
Have browser event functionality in the reporting itself.
An easier way to iterate through an object. Maybe an option that tells the report Java run-time to stop following the report sequential flow and first integrate through this stated object many times.
An easier way to create a list and add values to this list.
Maybe one could stipulate the process flow of what needs to be computed first in a given field.
The crosstab is a bit buggy on the Jasper studio side, so if that could be improved.
Better and more examples of custom components
The jive functionality on the tables needs an update. It looks so old and outdated.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Even though there are challenges with Architecture, sizing and other areas with Jaspersoft provided that Jaspersoft comes up with the right set of innovation, performance, scalability, and documentation in future it will be great expansion (win-win) situation for the clients and as well as Jaspersoft.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
The overall performance of this platform has been excellent. It is easy to work with the user interface. Creation of digital content and publishing on our social media platforms during marketing has been easy. Running our applications and upgrading our system to meet international standards has been successful. The user dashboard displays reports and performance of all departments effectively.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
We have only had a couple of tickets to be open while using Jaspersoft. Each time we have a very prompte responses that would meet our expectations. We always felt that our issues were being address in a timely manner
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
While the training was somewhat beneficial, a lot of what was taught to us was what we managed to figure out in the weeks prior. It did provide some useful tips and reference material, but overall something more tailored to our requirements would've been better.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
New releases can be very buggy, also lacking when it comes to standard time zones and formats that are outside the US. As a company we never feel comfortable implementing a new release for at least 3-6 months due to errors that are found
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
Crystal reports is very expensive and does not integrate well with java based servers. Jasper also provides community edition, if we every want to downgrade the use, we always have the option of eliminating the server and using the reports as they are. Jasper also give you the opportunity to build BI on case by base basis including Dashboards.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Jaspersoft Community Edition has not had any significant impact on our ROI as we have purchased the commercial edition of the product.
The only impact on ROI is that when we bring on new developers, he or she can begin work using the community edition while awaiting the installation of the commercial edition.
