What users are saying about

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
418 Ratings
1 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
418 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

LeadBoxer

Must-have tool for any fast scaling business to manage the incoming leads
Melanie van der Storm profile photo

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • User-friendly interface and easy to set up.
  • Integrated with Zapier which allows us to automatically send leads to our CRM.
  • Advanced filters available to easily filter down to the most promising leads.
  • Highly cost-efficient compared to other tools in the market.
Melanie van der Storm profile photo

Cons

  • Sometimes, the default number of variables is not enough
  • With AA v15, some of the organization within the dropdowns has become less clear
  • Dashboards in the tool aren't always unique to the user and persist across profiles (could use more customization for this)
Adam Waddington profile photo
  • Looking forward to advanced leadscore settings which they are already working on.
Melanie van der Storm profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
Overall I'm very satisfied with the tool. It is quite power and allows for great in-depth data analysis. I use this tool mostly for building out all of my custom reports.
Michael Silva profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
No photo available
No answers on this topic

Return on Investment

  • Positive - Since implementation we've received more business
  • Positive - You can literally track your ROI using Adobe Analytics.
  • Negative - The first payment is a little hard to swallow, but you'll make that investment back.
No photo available
  • Increased the number of leads significantly
  • Increased efficiency between Marketing and Sales activities.
Melanie van der Storm profile photo

Screenshots

Adobe Analytics

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

LeadBoxer

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details