What users are saying about
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Top Rated
554 Ratings
28 Ratings

Adobe Analytics

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Top Rated
554 Ratings
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Score 8 out of 100
28 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Lusha

If you live on LinkedIn like my marketing and sales teams do, it is invaluable for a growing business. Without it we would not have a decent percentage of our current customer base. However, I feel it is better suited for B2B businesses as searching for a work email and utilizing that information is much better in a business professional contact. If you work in P2P it may seem a little uncouth to suddenly receive emails from someone you have never spoken to before or know that you haven't divulged that information to. Lusha should be used to grow an existing relationship.
Jillian Straw | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Adobe Analytics
Lusha
9.0
Advanced search
Adobe Analytics
Lusha
8.6
Identification of new leads
Adobe Analytics
Lusha
9.3
List quality
Adobe Analytics
Lusha
9.2
List upload/download
Adobe Analytics
Lusha
8.5
Ideal customer targeting
Adobe Analytics
Lusha
9.1
Load time/data access
Adobe Analytics
Lusha
9.4

Sales Intelligence Data Standards

Adobe Analytics
Lusha
8.1
Contact information
Adobe Analytics
Lusha
8.5
Company information
Adobe Analytics
Lusha
7.8
Industry information
Adobe Analytics
Lusha
8.0

Data Augmentation & Lead Qualification

Adobe Analytics
Lusha
8.8
Lead qualification process
Adobe Analytics
Lusha
8.2
Smart lists and recommendations
Adobe Analytics
Lusha
8.1
Salesforce integration
Adobe Analytics
Lusha
9.8
Company/business profiles
Adobe Analytics
Lusha
9.3
Alerts and reminders
Adobe Analytics
Lusha
9.3
Data hygiene
Adobe Analytics
Lusha
8.8
Automatic data refresh
Adobe Analytics
Lusha
8.7
Tags
Adobe Analytics
Lusha
8.0
Filters and segmentation
Adobe Analytics
Lusha
8.8

Sales Intelligence Email Features

Adobe Analytics
Lusha
8.4
Sales email templates
Adobe Analytics
Lusha
9.0
Append emails to records
Adobe Analytics
Lusha
7.8

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Lusha

  • Really fast and really easy to use. It works simply through my Chrome browser and is really easy to set up and start using.
  • I can often find multiple contact points. Sometimes even multiple phone numbers for a specific person.
  • Integrates well with my CRM.
  • It also integrates and works great with Linkedin.
Anonymous | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Lusha

  • The cost is too much, but since the tool gives accurate information it can be ignored.
  • Support should be a bit faster. They take a day to reply back.
  • There should be a button where we can give feedback if the data is inaccurate.
Anshumali Mishra | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Lusha

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Lusha

LinkedIn Sales Navigator and DiscoverOrg are both in the sales/marketing intelligence market, but they all have their own niche. DiscoverOrg is excellent for list building, Sales Navigator is great for social connections, and Lusha is excellent for hard to find contact information. In our case, we use all three platforms, so Lusha was not selected over another vendor.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Lusha

  • It has helped me get information on key contacts that I otherwise wouldn't be able to find
  • It has a free tier which is easy to use and often enough for the few troublesome contacts you need to find
  • It saves me a lot of time since I'm already in LinkedIn
Judah Ross | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Lusha

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lusha Editions & Modules

Edition
Starter$0.001
Professional$79.002
Premium$199.003
EnterpriseCustom Plan
  1. 5 credits per month
  2. 100 credits per month
  3. 300 credits per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.4
Lusha
8.6

Likelihood to Renew

Adobe Analytics
7.7
Lusha

Usability

Adobe Analytics
8.2
Lusha

Reliability and Availability

Adobe Analytics
9.0
Lusha

Performance

Adobe Analytics
8.5
Lusha

Support Rating

Adobe Analytics
6.8
Lusha

In-Person Training

Adobe Analytics
3.6
Lusha

Online Training

Adobe Analytics
8.0
Lusha

Implementation Rating

Adobe Analytics
7.0
Lusha

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