Adobe Analytics vs. Adobe Commerce (Magento Commerce)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Adobe Commerce (Magento Commerce)
Score 7.9 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Pricing
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Considered Both Products
Adobe Analytics
Chose Adobe Analytics
In addition to Adobe Analytics, we also use Google Analytics. But as we've become more well-versed in analysis and reporting, we now understand how they are different tools. Both are needed, and it's important to understand how the data that is generated should be used for …
Chose Adobe Analytics
Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care …
Adobe Commerce (Magento Commerce)

No answer on this topic

Top Pros
Top Cons
Features
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Adobe Analytics
9.1
1 Ratings
0% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Lead Conversion Tracking10.01 Ratings00 Ratings
Bounce Rate Measurement9.01 Ratings00 Ratings
Device and Browser Reporting9.01 Ratings00 Ratings
Pageview Tracking9.01 Ratings00 Ratings
Event Tracking9.01 Ratings00 Ratings
Reporting in real-time9.01 Ratings00 Ratings
Referral Source Tracking9.01 Ratings00 Ratings
Customizable Dashboards9.01 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Commerce (Magento Commerce)
8.2
32 Ratings
6% above category average
Product catalog & listings00 Ratings8.031 Ratings
Product management00 Ratings8.032 Ratings
Bulk product upload00 Ratings6.927 Ratings
Branding00 Ratings8.128 Ratings
Mobile storefront00 Ratings8.330 Ratings
Product variations00 Ratings9.230 Ratings
Website integration00 Ratings9.230 Ratings
Visual customization00 Ratings7.832 Ratings
CMS00 Ratings8.331 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Commerce (Magento Commerce)
7.0
31 Ratings
7% below category average
Abandoned cart recovery00 Ratings7.026 Ratings
Checkout user experience00 Ratings7.131 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Commerce (Magento Commerce)
9.1
31 Ratings
9% above category average
eCommerce security00 Ratings9.131 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Commerce (Magento Commerce)
7.3
30 Ratings
3% below category average
Promotions & discounts00 Ratings8.630 Ratings
Personalized recommendations00 Ratings6.627 Ratings
SEO00 Ratings6.727 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Analytics
-
Ratings
Adobe Commerce (Magento Commerce)
8.7
32 Ratings
11% above category average
Multi-site management00 Ratings9.626 Ratings
Order processing00 Ratings9.531 Ratings
Inventory management00 Ratings8.631 Ratings
Shipping00 Ratings7.829 Ratings
Custom functionality00 Ratings8.131 Ratings
Best Alternatives
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.7 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Likelihood to Recommend
8.1
(176 ratings)
7.8
(40 ratings)
Likelihood to Renew
9.8
(42 ratings)
9.8
(8 ratings)
Usability
7.0
(33 ratings)
9.0
(1 ratings)
Availability
8.9
(17 ratings)
10.0
(4 ratings)
Performance
7.7
(15 ratings)
9.0
(2 ratings)
Support Rating
5.3
(58 ratings)
8.0
(2 ratings)
In-Person Training
2.9
(5 ratings)
-
(0 ratings)
Online Training
7.0
(5 ratings)
8.0
(2 ratings)
Implementation Rating
7.4
(17 ratings)
8.0
(2 ratings)
Contract Terms and Pricing Model
7.3
(6 ratings)
-
(0 ratings)
Product Scalability
9.5
(2 ratings)
-
(0 ratings)
Professional Services
7.1
(5 ratings)
-
(0 ratings)
User Testimonials
Adobe AnalyticsAdobe Commerce (Magento Commerce)
Likelihood to Recommend
Adobe
Where it's particularly well suited, figuring out just the ins and outs of how we drive traffic to certain editorial articles that we're using. That Word Of The Year was a good example of that. We have a team of lexicographers that a few times a year put out collections of new entries. The thing about a dictionary is even in the old days when it was just print dictionaries, the day it goes into print is the day it starts going out of date. It really just has to constantly be updated. So we have a lot of good content that comes from the lexicographers team about which words are getting updates and why that is. We try to put some thought based on influence and how they organize their queue. If they find words that are particularly high volume, that might be a good reason to kind of get that up in the work queue, relative to where something else might be. For example, I know the team got really excited recently. Only the kind of thing a lexicographer can get excited about, but the word "at" can now be a verb because of all the use in Twitter of "Don't at me." So they added a separate entry for "at" to be a verb. That's just one of those words that you never even think about. So they got real jazzed about it. So with using the tool, we love using it to spark ideas and to dig up ideas. It's testing our own performance. For example, we had to make some changes to our crossword last year, so we were keeping a very close eye on session duration and how long people were taking. And that time on duration, Adobe Analytics has it set up in the reporting. You can do it kind of bucketed into groups or you kind of run your straight average, which is helpful because that sort of data, you always have some wonky outliers that can skew it. So I find it really helpful to be able to show that distribution because if you take something like our crossword puzzle and games, that's something where we hope people can come play word games and learn, but obviously there are ads going along the side, too. We want to maximize that time. We use the tool to see if we've made these changes - is time going up or down - and we can adjust based on that.
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Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
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Pros
Adobe
  • Reporting-wise, I think Adobe Analytics workspace analysis is a very powerful tool in terms of reporting. It provides very good insights and this is well integrated with the other Adobe products like Target Audience Manager and the content creation. So it's a good product to use.
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Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
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Cons
Adobe
  • So the first con is that the experimentation reporting is sort of lacking, right? So it's just the very standard significance calculation, but you don't get to do the same thing for segments. So if you segment it, you will also segment the amount of users that entered that data. So we want to know actually from all of those, okay, what does this segment do? Not just reduce the whole result to that segment.
  • The second one is that it's very complicated to implement custom tracking for each experiment. If you need that, you need to go back to the tag manager convince someone in there to put your tag and approve it and launch it. So customizability is a blessing and a curse.
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Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
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Likelihood to Renew
Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Usability
Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
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Reliability and Availability
Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Adobe
No answers on this topic
Performance
Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Adobe
No answers on this topic
Support Rating
Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
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In-Person Training
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Adobe
No answers on this topic
Online Training
Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Adobe
Great value for an flexible, open source platform.
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Implementation Rating
Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Adobe
No answers on this topic
Alternatives Considered
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
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Contract Terms and Pricing Model
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Adobe
No answers on this topic
Scalability
Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Adobe
No answers on this topic
Professional Services
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Adobe
No answers on this topic
Return on Investment
Adobe
  • A ton. So when I first started with Adobe Analytics, our analytics team only had one tag per media channel with no additional breakdowns available within the tag. So a lot of the parameters were very redundant saying the same things. We just weren't getting a lot of the support that we needed. So I had to work with each of our channel teams and develop a taxonomy for our tags to tell us our main funding sources, our act, our AC paid channels, and their sub-channel tactics. So we now have a very granular view of marketing in Adobe Analytics that has allowed us to ask for incremental funding. We're hitting global RevPAR targets and we're able to use that data and supplement where there's risk and need elsewhere in the company. So it's been super cool.
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Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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