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Top Rated
540 Ratings

Adobe Analytics

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Top Rated
540 Ratings
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Score 7.9 out of 100
167 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.4
Product catalog & listings
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.5
Product management
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.8
Bulk product upload
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.3
Branding
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
6.3
Mobile storefront
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.8
Product variations
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.9
Website integration
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.0
Visual customization
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.7
CMS
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.2

Online Shopping Cart

Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
5.9
Abandoned cart recovery
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
5.7
Checkout user experience
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
6.2

Online Payment System

Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
6.9
eCommerce security
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
6.9

eCommerce Marketing

Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
6.1
Promotions & discounts
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
5.8
Personalized recommendations
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
5.0
SEO
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.6

eCommerce Business Management

Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.6
Multi-site management
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
8.3
Order processing
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.5
Inventory management
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.3
Shipping
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
7.0
Custom functionality
Adobe Analytics
Magento Commerce, part of Adobe Commerce Cloud
8.0

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.4
Based on 22 answers
The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.
Brijesh Shirodkar | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 10.0
Based on 4 answers
No answer on this topic is available.

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the purchasing process (even if to just give an opinion), I would have not recommended going this route and would have preferred to manage it all in-house with our more limited resources and getting an easier-to-use platform instead
Steffany Winkelmann | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Magento has provided our primary platform for our eCommerce Business over the last four years. It has its limitations, but have been reliable. We have no immediate plans to move off of Magento.
  • If and when we decide to launch the 4th domain and intend to produce a more personalized or customizable user-experience, we may search for a platform that supports a wider variety of visual and custom options "out of the box".
Zach Shelley | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.4
Magento Commerce, part of Adobe Commerce Cloud
7.7

Likelihood to Renew

Adobe Analytics
7.7
Magento Commerce, part of Adobe Commerce Cloud
9.8

Usability

Adobe Analytics
8.4
Magento Commerce, part of Adobe Commerce Cloud
9.0

Reliability and Availability

Adobe Analytics
9.0
Magento Commerce, part of Adobe Commerce Cloud
10.0

Performance

Adobe Analytics
8.5
Magento Commerce, part of Adobe Commerce Cloud
9.0

Support Rating

Adobe Analytics
6.5
Magento Commerce, part of Adobe Commerce Cloud
8.0

In-Person Training

Adobe Analytics
3.6
Magento Commerce, part of Adobe Commerce Cloud

Online Training

Adobe Analytics
8.0
Magento Commerce, part of Adobe Commerce Cloud
8.0

Implementation Rating

Adobe Analytics
7.0
Magento Commerce, part of Adobe Commerce Cloud
8.0

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