What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Makesbridge

9 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Makesbridge

9 Ratings
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.
Natasha Watts profile photo

Makesbridge

Great for marketing departments
Michael Garcia profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Makesbridge
7.7
WYSIWYG email editor
Adobe Analytics
Makesbridge
6.9
Dynamic content
Adobe Analytics
Makesbridge
8.0
Ability to test dynamic content
Adobe Analytics
Makesbridge
8.0
Landing pages
Adobe Analytics
Makesbridge
7.0
A/B testing
Adobe Analytics
Makesbridge
8.4
Mobile optimization
Adobe Analytics
Makesbridge
7.9
Email deliverability
Adobe Analytics
Makesbridge
8.2
List management
Adobe Analytics
Makesbridge
7.2
Triggered drip sequences
Adobe Analytics
Makesbridge
8.2

Lead Management

Adobe Analytics
Makesbridge
8.1
Lead nurturing
Adobe Analytics
Makesbridge
8.2
Lead scoring and grading
Adobe Analytics
Makesbridge
7.6
Data quality management
Adobe Analytics
Makesbridge
8.2
Automated sales alerts and tasks
Adobe Analytics
Makesbridge
8.2

Campaign Management

Adobe Analytics
Makesbridge
8.1
Calendaring
Adobe Analytics
Makesbridge
7.7
Event/webinar marketing
Adobe Analytics
Makesbridge
8.4

Social Media Marketing

Adobe Analytics
Makesbridge
8.8
Social sharing and campaigns
Adobe Analytics
Makesbridge
8.5
Social profile integration
Adobe Analytics
Makesbridge
9.1

Reporting & Analytics

Adobe Analytics
Makesbridge
8.0
Dashboards
Adobe Analytics
Makesbridge
7.6
Standard reports
Adobe Analytics
Makesbridge
8.4
Custom reports
Adobe Analytics
Makesbridge
8.1

Platform & Infrastructure

Adobe Analytics
Makesbridge
7.6
API
Adobe Analytics
Makesbridge
7.1
Role-based workflow & approvals
Adobe Analytics
Makesbridge
8.1
Customizability
Adobe Analytics
Makesbridge
7.2
Integration with Salesforce.com
Adobe Analytics
Makesbridge
8.2

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Support is top of the line. You can chat with someone immediately, or send an email and I've always gotten a response to chat ASAP and email within 1 hour.
  • Integration with Salesforce was quick and easy!
  • Autobots are awesome to tell us who our emails and website are engaging.
  • Nuture Tracks are awesome to send follow up emails to targets in a specific email campaign.
Michelle Rogers profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • Some difficulty navigating through the templates and in and out of certain paths.
  • There is a peering that happens that connects with Salesforce and if your password automatically changes in Salesforce it shuts down your automation since it is logged into Salesforce. This could interfere with campaigns, but they have been very on top of changes like these.
Bryan Barnes profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Makesbridge9.1
Based on 2 answers
Support and price
Michelle Rogers profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
Makesbridge8.8
Based on 2 answers
Support and Price
Michelle Rogers profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
Makesbridge9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Makesbridge9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Makesbridge8.2
Based on 2 answers
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Julie Bylow profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
Makesbridge5.5
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with
Bryan Barnes profile photo

Return on Investment

  • It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
  • It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
No photo available
  • We are able to make smart decisions based on real-time data. We can analyze the click path of a prospect, check the success of an email campaign, and "set it and forget it" drip campaigns. What used to take weeks to set up, execute and analyze can be done in hours.
  • Leads convert faster with sales scoring. Our sales team is able to act on "hot leads" in real time, shortening our sales cycle.
  • Cross-departmental standardization: We have set templates we use to send out different types of content. We don't have to worry that someone might send out something against brand standard. Plus, teams on both sides of the house are able to see what the others are doing, and develop a sense of empathy for the amount of work that is being done in such short time. It sounds like a soft benefit, but when you have standardization and transparency, scalabilty is a natural outcome.
Julie Bylow profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Makesbridge

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Makesbridge Editions & Modules
Makesbridge
Edition
Pay As You Go
1
Mini
$292
SMB
$752
MKS PRO
$1503
Enterprise
$5004
Engage
$1,5005
1. Custom Pricing
2. per month (1 account)
3. per month (5 accounts)
4. per month (10 accounts)
5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.