What users are saying about
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Top Rated
469 Ratings
9 Ratings

Adobe Analytics

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Top Rated
469 Ratings
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Score 7.7 out of 101
9 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Makesbridge

Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Michelle Rogers profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Makesbridge
7.7
WYSIWYG email editor
Adobe Analytics
Makesbridge
6.9
Dynamic content
Adobe Analytics
Makesbridge
8.0
Ability to test dynamic content
Adobe Analytics
Makesbridge
8.0
Landing pages
Adobe Analytics
Makesbridge
7.0
A/B testing
Adobe Analytics
Makesbridge
8.4
Mobile optimization
Adobe Analytics
Makesbridge
7.9
Email deliverability
Adobe Analytics
Makesbridge
8.2
List management
Adobe Analytics
Makesbridge
7.2
Triggered drip sequences
Adobe Analytics
Makesbridge
8.2

Lead Management

Adobe Analytics
Makesbridge
8.1
Lead nurturing
Adobe Analytics
Makesbridge
8.2
Lead scoring and grading
Adobe Analytics
Makesbridge
7.6
Data quality management
Adobe Analytics
Makesbridge
8.2
Automated sales alerts and tasks
Adobe Analytics
Makesbridge
8.2

Campaign Management

Adobe Analytics
Makesbridge
8.1
Calendaring
Adobe Analytics
Makesbridge
7.7
Event/webinar marketing
Adobe Analytics
Makesbridge
8.4

Social Media Marketing

Adobe Analytics
Makesbridge
8.8
Social sharing and campaigns
Adobe Analytics
Makesbridge
8.5
Social profile integration
Adobe Analytics
Makesbridge
9.1

Reporting & Analytics

Adobe Analytics
Makesbridge
8.0
Dashboards
Adobe Analytics
Makesbridge
7.6
Standard reports
Adobe Analytics
Makesbridge
8.4
Custom reports
Adobe Analytics
Makesbridge
8.1

Platform & Infrastructure

Adobe Analytics
Makesbridge
7.6
API
Adobe Analytics
Makesbridge
7.1
Role-based workflow & approvals
Adobe Analytics
Makesbridge
8.1
Customizability
Adobe Analytics
Makesbridge
7.2
Integration with Salesforce.com
Adobe Analytics
Makesbridge
8.2

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Makesbridge

  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
Bryan Barnes profile photo

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available

Makesbridge

  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
Julie Bylow profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Makesbridge

Makesbridge 9.1
Based on 2 answers
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
Julie Bylow profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo

Makesbridge

Makesbridge 8.8
Based on 2 answers
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
Julie Bylow profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Makesbridge

Makesbridge 9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Makesbridge

Makesbridge 9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Makesbridge

Makesbridge 8.2
Based on 2 answers
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
No photo available

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Makesbridge

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Makesbridge

Makesbridge 5.5
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
No photo available

Makesbridge

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo

Makesbridge

Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
Warren Wear profile photo

Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm profile photo

Makesbridge

  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Cymon Tan profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Additional Pricing Details

Makesbridge

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Makesbridge Editions & Modules

Edition
Pay As You Go1
Mini$292
SMB$752
MKS PRO$1503
Enterprise$5004
Engage$1,5005
  1. Custom Pricing
  2. per month (1 account)
  3. per month (5 accounts)
  4. per month (10 accounts)
  5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

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