What users are saying about
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Top Rated
446 Ratings
9 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
9 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Makesbridge

Great for marketing departments
Michael Garcia profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Makesbridge
7.7
WYSIWYG email editor
Adobe Analytics
Makesbridge
6.9
Dynamic content
Adobe Analytics
Makesbridge
8.0
Ability to test dynamic content
Adobe Analytics
Makesbridge
8.0
Landing pages
Adobe Analytics
Makesbridge
7.0
A/B testing
Adobe Analytics
Makesbridge
8.4
Mobile optimization
Adobe Analytics
Makesbridge
7.9
Email deliverability
Adobe Analytics
Makesbridge
8.2
List management
Adobe Analytics
Makesbridge
7.2
Triggered drip sequences
Adobe Analytics
Makesbridge
8.2

Lead Management

Adobe Analytics
Makesbridge
8.1
Lead nurturing
Adobe Analytics
Makesbridge
8.2
Lead scoring and grading
Adobe Analytics
Makesbridge
7.6
Data quality management
Adobe Analytics
Makesbridge
8.2
Automated sales alerts and tasks
Adobe Analytics
Makesbridge
8.2

Campaign Management

Adobe Analytics
Makesbridge
8.1
Calendaring
Adobe Analytics
Makesbridge
7.7
Event/webinar marketing
Adobe Analytics
Makesbridge
8.4

Social Media Marketing

Adobe Analytics
Makesbridge
8.8
Social sharing and campaigns
Adobe Analytics
Makesbridge
8.5
Social profile integration
Adobe Analytics
Makesbridge
9.1

Reporting & Analytics

Adobe Analytics
Makesbridge
8.0
Dashboards
Adobe Analytics
Makesbridge
7.6
Standard reports
Adobe Analytics
Makesbridge
8.4
Custom reports
Adobe Analytics
Makesbridge
8.1

Platform & Infrastructure

Adobe Analytics
Makesbridge
7.6
API
Adobe Analytics
Makesbridge
7.1
Role-based workflow & approvals
Adobe Analytics
Makesbridge
8.1
Customizability
Adobe Analytics
Makesbridge
7.2
Integration with Salesforce.com
Adobe Analytics
Makesbridge
8.2

Pros

Adobe Analytics

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo

Makesbridge

  • Junaid
  • Ease of use
  • Robust software
Michael Garcia profile photo

Cons

Adobe Analytics

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo

Makesbridge

  • Email editor could use some work
Michael Garcia profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Makesbridge

Makesbridge 9.1
Based on 2 answers
Support and price
Michelle Rogers profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

Makesbridge

Makesbridge 8.8
Based on 2 answers
Support and Price
Michelle Rogers profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Makesbridge

Makesbridge 9.1
Based on 2 answers
Their tech support staff is the BEST I have worked with!
No photo available

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Makesbridge

Makesbridge 9.1
Based on 1 answer
Best tech support in the software industry.
No photo available

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available

Makesbridge

Makesbridge 8.2
Based on 2 answers
Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.
Julie Bylow profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Makesbridge

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Makesbridge

Makesbridge 5.5
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available

Makesbridge

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo

Makesbridge

Support...unmatched, personalized, and always there for you. Have yet to find another company that comes close. They are at a great price too!
Michelle Rogers profile photo

Return on Investment

Adobe Analytics

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo

Makesbridge

  • Faster Lead Conversion
  • Increase Employee efficiency
  • All Postive results and insights on our business thanks to Makesbridge.
Michelle Rogers profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

Makesbridge

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Makesbridge Editions & Modules

Makesbridge
Edition
Pay As You Go
1
Mini
$292
SMB
$752
MKS PRO
$1503
Enterprise
$5004
Engage
$1,5005
1. Custom Pricing
2. per month (1 account)
3. per month (5 accounts)
4. per month (10 accounts)
5. per month (25 accounts)
Additional Pricing Details
Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

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