What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Marketo

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Top Rated
1578 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

Marketo

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Top Rated
1578 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Marketo

Marketo worked very well when I was working for a for-profit business. Its features really cater to the tech-savvy company who has the budget and time to focus on developing content and following leads. However, I would not use this in the non-profit space or within companies that are not very tech savvy. It's a little more advanced and focuses heavily on providing tools for generating revenue, which isn't always the goal for a non-profit.
Brittney Collier profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Marketo
7.8
WYSIWYG email editor
Adobe Analytics
Marketo
7.4
Dynamic content
Adobe Analytics
Marketo
7.6
Ability to test dynamic content
Adobe Analytics
Marketo
7.5
Landing pages
Adobe Analytics
Marketo
7.5
A/B testing
Adobe Analytics
Marketo
7.5
Mobile optimization
Adobe Analytics
Marketo
7.2
Email deliverability
Adobe Analytics
Marketo
8.2
List management
Adobe Analytics
Marketo
8.6
Triggered drip sequences
Adobe Analytics
Marketo
8.6

Lead Management

Adobe Analytics
Marketo
8.3
Lead nurturing
Adobe Analytics
Marketo
8.6
Lead scoring and grading
Adobe Analytics
Marketo
8.4
Data quality management
Adobe Analytics
Marketo
7.8
Automated sales alerts and tasks
Adobe Analytics
Marketo
8.3

Campaign Management

Adobe Analytics
Marketo
7.4
Calendaring
Adobe Analytics
Marketo
6.6
Event/webinar marketing
Adobe Analytics
Marketo
8.2

Social Media Marketing

Adobe Analytics
Marketo
6.8
Social sharing and campaigns
Adobe Analytics
Marketo
6.9
Social profile integration
Adobe Analytics
Marketo
6.6

Reporting & Analytics

Adobe Analytics
Marketo
7.0
Dashboards
Adobe Analytics
Marketo
6.8
Standard reports
Adobe Analytics
Marketo
7.2
Custom reports
Adobe Analytics
Marketo
6.8

Platform & Infrastructure

Adobe Analytics
Marketo
7.9
API
Adobe Analytics
Marketo
8.1
Role-based workflow & approvals
Adobe Analytics
Marketo
7.8
Customizability
Adobe Analytics
Marketo
7.9
Integration with Salesforce.com
Adobe Analytics
Marketo
9.0
Integration with Microsoft Dynamics CRM
Adobe Analytics
Marketo
7.6
Integration with SugarCRM
Adobe Analytics
Marketo
6.9

Pros

  • Reliable servers providing excellent uptime.
  • Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
  • Continuous development with new features and enhancements released often.
Ahmad Rahman profile photo
  • Engagement Programs - the ability to set up very complex, granular email nurture programs allows you to target people with incredibly personalized experiences at scale.
  • Lead management process - you can completely customize your lead stages to your sales cycle, set up your own revenue cycle to create unique analytics based on your company, and automate sales alerts and recycling to marketing based on your own criteria.
  • User friendly templates - The modules in Marketo email templates make putting together beautiful HTML emails a breeze.
Anne Angele profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • Marketo can run a bit slow across the organization
  • The interface is a bit clunky, and not very user intuitive
  • The WYSIWYG is not very good
Derrick Phipps profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Marketo8.0
Based on 137 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

Adobe Analytics5.7
Based on 9 answers
Not very many companies get this one right, but I will say that although I may not like their standard technical support, they do make it very available and with the help of a good account representative service issues can be handled well.
Jonathon Frampton profile photo
Marketo6.9
Based on 77 answers
They really dig deep to provide answers and when we bring them problems they take an interest in seeing things resolved.
Robert Barrett, MBA profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Marketo2.6
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Marketo7.2
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
Marketo isn't all that different from the top tier alternatives. Mainly for me as a visual person, it depends on how you interpret information best. I suspect Eloqua's interface (canvas) works better for me in terms of being able to see the campaign journey. I've just used Marketo so much longer than any of the other programs, my mind has adapted to its workflow.
Derrick Phipps profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • We are not at a point where I can say that this tool has generated a positive ROI -- some of the value will be realized once we've built up the dataset that we are leveraging and use that to guide future decisions, so I'd like to reserve judgement on the question of ROI at this point.
No photo available
  • Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
  • Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).
Carissa Crittenden profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.