What users are saying about

Adobe Analytics

Top Rated
398 Ratings

Marketo

Top Rated
1548 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

Marketo

Top Rated
1548 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Marketo

Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implementation and build out the complexity of your system as your marketing strategy changes. I would not recommend Marketo for anyone that does not have a strong tech presence in their marketing department.
Anne Angele profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Marketo
7.7
WYSIWYG email editor
Adobe Analytics
Marketo
7.4
Dynamic content
Adobe Analytics
Marketo
7.5
Ability to test dynamic content
Adobe Analytics
Marketo
7.3
Landing pages
Adobe Analytics
Marketo
7.5
A/B testing
Adobe Analytics
Marketo
7.4
Mobile optimization
Adobe Analytics
Marketo
7.2
Email deliverability
Adobe Analytics
Marketo
8.1
List management
Adobe Analytics
Marketo
8.6
Triggered drip sequences
Adobe Analytics
Marketo
8.6

Lead Management

Adobe Analytics
Marketo
8.3
Lead nurturing
Adobe Analytics
Marketo
8.6
Lead scoring and grading
Adobe Analytics
Marketo
8.4
Data quality management
Adobe Analytics
Marketo
7.7
Automated sales alerts and tasks
Adobe Analytics
Marketo
8.4

Campaign Management

Adobe Analytics
Marketo
7.4
Calendaring
Adobe Analytics
Marketo
6.6
Event/webinar marketing
Adobe Analytics
Marketo
8.1

Social Media Marketing

Adobe Analytics
Marketo
6.9
Social sharing and campaigns
Adobe Analytics
Marketo
7.0
Social profile integration
Adobe Analytics
Marketo
6.8

Reporting & Analytics

Adobe Analytics
Marketo
6.9
Dashboards
Adobe Analytics
Marketo
6.8
Standard reports
Adobe Analytics
Marketo
7.2
Custom reports
Adobe Analytics
Marketo
6.8

Platform & Infrastructure

Adobe Analytics
Marketo
7.8
API
Adobe Analytics
Marketo
8.0
Role-based workflow & approvals
Adobe Analytics
Marketo
7.8
Customizability
Adobe Analytics
Marketo
7.8
Integration with Salesforce.com
Adobe Analytics
Marketo
8.9
Integration with Microsoft Dynamics CRM
Adobe Analytics
Marketo
7.5
Integration with SugarCRM
Adobe Analytics
Marketo
7.0

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Engagement Programs - the ability to set up very complex, granular email nurture programs allows you to target people with incredibly personalized experiences at scale.
  • Lead management process - you can completely customize your lead stages to your sales cycle, set up your own revenue cycle to create unique analytics based on your company, and automate sales alerts and recycling to marketing based on your own criteria.
  • User friendly templates - The modules in Marketo email templates make putting together beautiful HTML emails a breeze.
Anne Angele profile photo

Cons

  • Because it is a web interface, sometimes it's just slow. This could be on the user's side, or on Adobe's side, but it does get annoying when reports or dashboards take a long time to load.
  • A lot of the things I use AA for I learned myself as it was pretty intuitive, but there are many other features that I didn't really understand what they were for or how to utilize them.
Albert Ihm profile photo
  • Improved Salesforce integration - increased functionality would be useful, but the basics are already there.
Anne Angele profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo
Marketo8.1
Based on 136 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
Marketo7.4
Based on 88 answers
It has changed my career path from a sender of emails to a creator of ROI.
Frank Carpenter profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Marketo8.6
Based on 20 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
Marketo7.8
Based on 26 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Marketo6.9
Based on 77 answers
Support is very good, but some of my more complicated requests have a hard time being answered.
Amber Hobson profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
Marketo2.8
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Marketo7.4
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

I personally like Google Analytics better than Adobe Analytics, but it was the software that was already being used by the company. They are similar in that they both track usage, but Google Analytics is a little easier to use and hence has a better user experience. Adobe Analytics lets you make custom properties which I like
No photo available
I used Marketo prior to using HubSpot. Although I currently use HubSpot and find it easier to manage on the fly, I do believe that Marketo has all of the features and tools to remain one of the highly regarded Marketing Automation platforms. Overall, Marketo is more in-depth and offers special customization features, however, that means a more extensive on-boarding time frame and a bit of IT knowledge. Marketo helped simplify our internal process of lead nurturing. I found the seamless integration with Salesforce allowed for more collaboration between our Marketing team and Sales team. Triggers and workflows are another exceptional tools that assisted our Marketing team with lead nurturing and automated follow up.
Whitney Slothower profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 6 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo
  • Lead velocity improvements, faster lead conversion.
  • Well orchestrated, predictable, repeatable campaigns.
  • Increased employee efficiency as employees found it easier to understand and confident to make changes.
  • Better funnel reporting.
Rajesh Talele profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.