What users are saying about

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
418 Ratings
82 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
418 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
82 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Maxymiser

It is very well suited if you do not want to spend too much money into programming but instead want to add semi-technical marketing folks to the team.
Gaurav Gautam profile photo

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • The support team.
  • The analytics.
  • The flexibility of the platform.
  • The capabilities of the platform - it's not just a simple A/B testing platform.
Jack Hui profile photo

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • The lag in reporting (no real-time reporting).
  • The time it takes from idea to implementation is too long.
Jack Hui profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Maxymiser8.3
Based on 21 answers
Excellent quality of service
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo
Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Maxymiser8.5
Based on 3 answers
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo
Maxymiser is a much more power website testing platform, and additionally, the analytics you are able to run are much more valuable than with other options. The support we receive when we have issues with Maxymiser was also a deciding factor for us and has been a huge bonus as we began using the platform
Jack Hui profile photo

Return on Investment

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo
  • Better conversion rate.
  • Better understanding of our customers (based on analytics of how they navigated the website).
  • Better website overall.
Jack Hui profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details