Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Microsoft 365 Business Premium
Score 8.8 out of 10
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An integrated solution, designed for small or medium-sized businesses, bringing together the productivity of Microsoft Office with advanced security capabilities to help
safeguard data from external threats and help protect against data leaks.
With Microsoft 365 Business Premium, users can empower employees to be productive
anywhere on any device. Get more done with AI built into the Office apps. Work
better together with a hub for teamwork bringing your tools and people together
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Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Well-Suited Scenarios:Collaborative Work Environment:Scenario: Your organization relies heavily on collaboration, and you need a platform that integrates email, chat, document sharing, and online meetings seamlessly.Usage: Microsoft 365 Business Premium provides tools like Microsoft Teams, SharePoint, and OneDrive, fostering a collaborative work environment.Professional Communication:Scenario: Your business requires professional email communication with a custom domain, and you need advanced email security features.Usage: Microsoft 365 includes Exchange Online for business-class email, with features like anti-malware and anti-spam protection.Document Management and Sharing:Scenario: You have a need for centralized document storage, version control, and secure sharing within and outside the organization.Usage: OneDrive for Business and SharePoint allow for secure document storage, versioning, and controlled access to files.
They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
The only thing that is a bit cumbersome is that it doesn't seem that you can save files directly to programs like one drive if you aren't using a Microsoft program to generate the document. An example of this would be if I am working in a PDF in our PDF Program I have to first save it to my desktop and then drag it into one drive. I end up with duplicates and that can sometimes make it hard to remember which is the most up-to-date.
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
The basic apps are straightforward and easy to use, especially since they have been around so long. I'm referring to the basic apps like Outlook, Excel, Word, PowerPoint, OneNote, etc. Other features such as Microsoft Teams and Sharepoint Sites, Sharepoint Lists, Sharepoint Groups, etc. all require a higher level of knowledge to both implement and use properly
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
In the last 5 years, Microsoft has come a long way. The performance of the products has become more and more user-friendly and it seems that the feedback provided by the user community is being listened to and worked on. The processes are very fast and seamless. There are negligible errors and doesn't slow the systems down.
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
As mentioned elsewhere in the review, Microsoft has historically paid attention to community feedback and issues, but timeliness can improve, and so can the addressing of long-standing issues about which many users have said "I have this issue too!" but no official solution exists. For issues that do have a solution, however, the solution is usually not difficult to find, and the explanation of features on Microsoft's website can mitigate many problems.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Before migrating to Microsoft 365 Business Premium, we possessed an in-house exchange server. Therefore, it was difficult for us to look at alternatives to Microsoft for a solution – we did look at the Google Suite of products, but the transition for us seemed less cumbersome to stay with Microsoft from a staff and administrative perspective. While the G Suite does offer us many outstanding products and services, we also didn’t feel that Gmail is up-to-par as a corporate solution the way Exchange/Outlook/OWA are – this alone was also a driving force for our end-users, as there was minimal transition for them to move from an on-premise solution to an off-premise solution. The additional features of SharePoint, Teams, Project, and so many other applications within Microsoft 365 also helped us make a strong case to stay with Microsoft and expand what we were using. The end-user and mobile protections of InTune have also put us at ease when issuing laptops and mobile phones to an almost fully-remote end-user base.
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
Teams has streamlined our chats within each department so its easy to help out each other when problems or issues arise as well as having chat conversations in real time instead of the slower email option. This is especially handy when peopel are not working in the same space and cannot use a phone.
All of our major communications, are done through Outlook email keeping everyone on the same page of issues within our organization or updates coming out for example
Excel provides a simple system for creating our schedules, Tracking customer issues, project boards etc. having all these readily available minimizes time spent looking for information and grants more time for customer interaction and increasing service and sales.
