What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Moz

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241 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

Moz

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241 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Moz

I think every company providing web marketing services should be using Moz. It's a great value, entirely self-service, and easy to learn how to use. For businesses not in the marketing space, if driving traffic from search engines is a goal, Moz is probably a worthwhile investment.
Kyle Claypool profile photo

Feature Rating Comparison

SEO

Adobe Analytics
Moz
8.0
Keyword analysis
Adobe Analytics
Moz
8.7
Backlink management
Adobe Analytics
Moz
7.4
SERP ranking tracking
Adobe Analytics
Moz
8.3
Page grader
Adobe Analytics
Moz
8.5
Competitive analysis
Adobe Analytics
Moz
7.8
Site audit / diagnostics
Adobe Analytics
Moz
8.2
Site recommendations
Adobe Analytics
Moz
8.2
Task management
Adobe Analytics
Moz
7.1

SEO Channels

Adobe Analytics
Moz
7.8
Local SEO
Adobe Analytics
Moz
7.8
Social SEO
Adobe Analytics
Moz
6.9
Mobile SEO
Adobe Analytics
Moz
8.0
Global SEO
Adobe Analytics
Moz
8.4

SEO Platform & Account Management

Adobe Analytics
Moz
7.6
Multi-domain support
Adobe Analytics
Moz
8.0
Integration with web analytics tools
Adobe Analytics
Moz
7.3

Pros

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo
  • Tracking keyword rankings over time
  • Tracking backlinks
  • Educating the community
  • Analyzing Twitter profiles via FollowerWonk
Kyle Claypool profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • Only tracks keyword rankings within the top 50 results - would like to see top 100.
  • The on-page optimization recommendations are spotty because it may grade a page based on the wrong keyword. We don't use this feature much.
Kyle Claypool profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Moz8.9
Based on 38 answers
We are using another software system, HubSpot, that at the moment does not provide all the features that Moz offers. More specifically Moz does a better job of keyword analysis and focuses more on website design and SEO. However, if HubSpot developed these features, we would maybe re-consider renewal, as we are not currently using many other features of Moz
Samantha Hornby profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Moz8.5
Based on 2 answers
It's extremely intuitive and explicitly ties the functionality of the product to SEO best practices.
Mackinley Levine profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Moz10.0
Based on 1 answer
Every time I've ever needed it, it's been there.
Ingo Grammel profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
Moz6.0
Based on 1 answer
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Customer service is always good, however, support assumes you are an expert user and struggles to communicate complex problems so a non-IT person can understand
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
Moz7.0
Based on 1 answer
No answer on this topic is available.

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Rigel Cable profile photo
RavenTools I've used and has a great approach to the same problems, the only major difference is SEOmoz's availability of incredible data. If you want more recommendations for improvements on site and SEOmoz is too expensive, try RavenTools – otherwise SEOmoz is a better bet. Kissmetrics, which is essentially for one site at a time (a lot more expensive than SEOmoz in the long run) is an incredible analytics driven tool – which is what SEOmoz has become with "Moz Analytics" so that is worth checking out if you want a more elaborate, server level representation of information for your site. Those are the main ones I would see competing, other companies like Hubspot and the like offer similar products but on much different scales and verticals, so they are hard to compare.
Sean Smith profile photo

Return on Investment

  • I would say the biggest plus Adobe Analytics has had on overall business objectives is being the most robust tool out there that we have used, which allows us to gather deeper insights for our clients, driving home more ROI.
  • I would also say the biggest downside to using Adobe Analytics is how frequently the tool will have issues and/or be under maintenance. Additionally, as stated previously, Adobe's support is pretty horrendous in times such as these.
No photo available
  • We are currently in process with a few case studies where we took poorly performing (but well-written) articles and followed all of the recommended steps on the page grader. Although analysis is still limited because it has only been about a month, we are starting to see improved traffic.
Katie Bodell profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Moz

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details