What users are saying about

Adobe Analytics

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Top Rated
417 Ratings
28 Ratings

Adobe Analytics

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Top Rated
417 Ratings
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Score 7.6 out of 101
28 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Net-Results

A good question to ask during the selection process is:Are email blasts that are made through Net-Results going to be as professional looking as the ones that were made in Constant Contact?
Samantha Caldwell profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Net-Results
7.8
WYSIWYG email editor
Adobe Analytics
Net-Results
8.3
Dynamic content
Adobe Analytics
Net-Results
7.2
Ability to test dynamic content
Adobe Analytics
Net-Results
7.3
Landing pages
Adobe Analytics
Net-Results
7.7
A/B testing
Adobe Analytics
Net-Results
6.3
Mobile optimization
Adobe Analytics
Net-Results
8.3
Email deliverability
Adobe Analytics
Net-Results
8.4
List management
Adobe Analytics
Net-Results
8.5
Triggered drip sequences
Adobe Analytics
Net-Results
8.6

Lead Management

Adobe Analytics
Net-Results
8.4
Lead nurturing
Adobe Analytics
Net-Results
8.5
Lead scoring and grading
Adobe Analytics
Net-Results
8.4
Data quality management
Adobe Analytics
Net-Results
8.3
Automated sales alerts and tasks
Adobe Analytics
Net-Results
8.6

Campaign Management

Adobe Analytics
Net-Results
8.0
Calendaring
Adobe Analytics
Net-Results
7.9
Event/webinar marketing
Adobe Analytics
Net-Results
8.0

Social Media Marketing

Adobe Analytics
Net-Results
6.9
Social sharing and campaigns
Adobe Analytics
Net-Results
7.0
Social profile integration
Adobe Analytics
Net-Results
6.7

Reporting & Analytics

Adobe Analytics
Net-Results
8.3
Dashboards
Adobe Analytics
Net-Results
8.4
Standard reports
Adobe Analytics
Net-Results
8.4
Custom reports
Adobe Analytics
Net-Results
8.1

Platform & Infrastructure

Adobe Analytics
Net-Results
8.0
API
Adobe Analytics
Net-Results
8.5
Role-based workflow & approvals
Adobe Analytics
Net-Results
8.0
Customizability
Adobe Analytics
Net-Results
8.0
Integration with Salesforce.com
Adobe Analytics
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Adobe Analytics
Net-Results
7.7
Integration with SugarCRM
Adobe Analytics
Net-Results
8.1

Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available
  • Drag and drop email builder
  • Automated, rules driven 'nurture'; email campaigns
  • Landing page creation
  • Analytics
David Gould profile photo

Cons

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available
  • Adding new contacts to our contact list. I would love integrations with Outlook. I am communicating with new people every day and it would be awesome to be able to tag a new contact and automatically add that person to an appropriate contact segment without logging in and manually adding a new contact (which I rarely do)
David Gould profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
Adam Waddington profile photo
Net-Results9.0
Based on 4 answers
Net-Results provides great support and they are continuously improving their product.
Gregory Smith profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Net-Results7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo
Constant Contact was great for what it was. We were wanting to see who was visiting our website and be able to get more leads that way. When we found out that Net-Results offered email marketing as well it made sense to use that. Creating, building and sending the emails to our clients and potential clients is easy to do
Samantha Caldwell profile photo

Return on Investment

  • We were able to identify that the number one reason that users visited our site for wasn't being properly taken care of and we were able to increase significantly the usage our our internet banking after improving this experience.
  • We could identify that customers were getting lost after being prompted to log in to complete a transaction from our marketing pages and were able to fix that, increasing online sales for our most profitable products.
Thais Guimaraes, OMCP profile photo
  • Lead generation - converting prospects into leads. Our entire sales process begins with Net-Resuts. We add prospects to our lists and then use Net-Results to initiate - and score - engagement so that by the time Sales intervenes, we have nurtured a hot lead with a well understood history of activity.
David Gould profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Analytics Editions & Modules
Adobe Analytics
Additional Pricing Details

Net-Results

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Net-Results Editions & Modules
Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.