What users are saying about
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Top Rated
446 Ratings
29 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
29 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
No photo available

Net-Results

Net-Results is very well-suited for small, medium and large businesses. They seem to be more advanced than what a typical enterprise level implementation would require. When selecting a marketing automation provider make it a point to find out the level of integration with Salesforce and other marketing technologies. Do they have pre-built automation modules or does it require building from the ground up? Also ask questions regarding its specific capabilities ... for example: is it a marketing automation provider? is it a CRM provider? etc
Kris Patel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Net-Results
7.1
WYSIWYG email editor
Adobe Analytics
Net-Results
7.0
Dynamic content
Adobe Analytics
Net-Results
7.2
Ability to test dynamic content
Adobe Analytics
Net-Results
7.3
Landing pages
Adobe Analytics
Net-Results
7.0
A/B testing
Adobe Analytics
Net-Results
6.3
Mobile optimization
Adobe Analytics
Net-Results
5.0
Email deliverability
Adobe Analytics
Net-Results
8.0
List management
Adobe Analytics
Net-Results
7.0
Triggered drip sequences
Adobe Analytics
Net-Results
8.6

Lead Management

Adobe Analytics
Net-Results
7.6
Lead nurturing
Adobe Analytics
Net-Results
8.5
Lead scoring and grading
Adobe Analytics
Net-Results
8.4
Data quality management
Adobe Analytics
Net-Results
5.0
Automated sales alerts and tasks
Adobe Analytics
Net-Results
8.6

Campaign Management

Adobe Analytics
Net-Results
7.5
Calendaring
Adobe Analytics
Net-Results
7.9
Event/webinar marketing
Adobe Analytics
Net-Results
7.0

Social Media Marketing

Adobe Analytics
Net-Results
6.9
Social sharing and campaigns
Adobe Analytics
Net-Results
7.0
Social profile integration
Adobe Analytics
Net-Results
6.7

Reporting & Analytics

Adobe Analytics
Net-Results
6.3
Dashboards
Adobe Analytics
Net-Results
7.0
Standard reports
Adobe Analytics
Net-Results
6.0
Custom reports
Adobe Analytics
Net-Results
6.0

Platform & Infrastructure

Adobe Analytics
Net-Results
7.5
API
Adobe Analytics
Net-Results
7.0
Role-based workflow & approvals
Adobe Analytics
Net-Results
8.0
Customizability
Adobe Analytics
Net-Results
7.0
Integration with Salesforce.com
Adobe Analytics
Net-Results
7.9
Integration with Microsoft Dynamics CRM
Adobe Analytics
Net-Results
7.0
Integration with SugarCRM
Adobe Analytics
Net-Results
8.1

Pros

Adobe Analytics

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available

Net-Results

  • Automated emails in a drip campaign that Sales can remove people from.
  • Lead scoring and alerts that go right to the lead owner.
  • Weekly reports to each Sales person with their hottest lead.
  • Very finely tuned segments that can be used for alerts, emails, and scheduled reports.
  • Integration with Salesforce. The Sales team can basically trigger their own emails.
Ken Barber profile photo

Cons

Adobe Analytics

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo

Net-Results

  • Forms: Would love to have dependent fields, also ability to see all data a user entered without having to create a custom field for every form.
  • Campaign branching: Criteria need to be selected one at a time, which can be very time-consuming.
Christine Magnuson profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've already done the hard work of implementing. We will certainly renew to continue to be able to see insights into our business and ways that we can improve our website
Elizabeth Gross profile photo

Net-Results

Net-Results 9.0
Based on 4 answers
Net-Results provides great support and they are continuously improving their product.
Gregory Smith profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo

Net-Results

Net-Results 7.5
Based on 3 answers
Net Results is pretty easy to use and understand. I wouldn't say that it is the best in comparison to MailChimp's drag and drop email builder, but Net Results do so much more than MailChimp that it is hard to even compare the two. Overall Net Results has good usability
Lee Germeroth profile photo

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Net-Results

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo

Net-Results

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Net-Results

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Net-Results

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

Net-Results

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Net-Results

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

Adobe Analytics is used in conjunction with Tealeaf and Splunk in my organization, with each having its specific use cases because of the different strengths and weaknesses. Adobe Analytics wasn't actually chosen by my organization, but rather it's what all the various lines of business use at my company so we want to all use a similar, consistent tool.
Albert Ihm profile photo

Net-Results

Net-Results was far more customizable and able to integrate with our website than any other solution. It is more intuitive than Strongmail and more powerful than Constant Contact. Blue Hornet didn't offer this level of integration
Christine Magnuson profile photo

Return on Investment

Adobe Analytics

  • It provides tools to track the performance of the newspaper as a whole as well as different sections or even editors.
Kevin Yip profile photo

Net-Results

  • More effective lead conversion.
  • Improved visibility into marketing activities and the results thereof.
  • Greater insight into website traffic.
Jennifer Hawkes profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Analytics Editions & Modules

Adobe Analytics
Additional Pricing Details

Net-Results

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Net-Results Editions & Modules

Net-Results
Edition
One Price Full Platform
$8001
1. Annual agreement, up to 25,000 Contacts or 60,000 Sends
Additional Pricing Details
Tiered pricing by total email sends or total contacts, you decide. All features included. No upsells or limitations based on your price.

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