Adobe Analytics vs Oracle Advanced Analytics

• Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
• Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
• Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.

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• The presentation layer is excellent with a lot of out of the box subject areas and reports.
• Clear dashboard and easy to analyze data for the end user.
• Ability to import your own data.
• Ability to use machine learning.
• Constant update, upgrade and innovation from Oracle.
• Very easy to customize everything. Ideal for a complex organization.
• The performance is excellent and the interface is very clear and minimalist which is refreshing.

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• I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
• Adobe Analytics can become very expensive, though this is dependent on your usage.
• Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.

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• Formatting can sometimes be time consuming.
• Row limits in OBIEE make it frustrating when you have to export large data files.
• The programs functionality tends to freeze when we have many users in the system.
• It times out while you are using it and you have to login again.

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• The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
• I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.

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• Opens a great communication channel between engineering and sales. This provides current data and trends which can be used as a marketing purpose to perspective clients.
• The ease of use has also allow for less time of setting up/ deploying analytic software. For the most part it is stable

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