What users are saying about
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Top Rated
460 Ratings

Adobe Analytics

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Top Rated
460 Ratings
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Score 7.7 out of 101
115 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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Oracle Advanced Analytics

Oracle Advanced Analytics is used by our Marketing, Sales and Policy Teams. We use this program to keep track of customers' behavior and trends. Oracle Advanced Analytics aids us in being able to provide the right communications to our marketing and sales customers via email, direct mail or SMS. Our policy team can track and monitors customer enrollment trends and uses this info to create dashboards for our executives and our sales team to provide a pulse of the business.
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Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Oracle Advanced Analytics

  • The presentation layer is excellent with a lot of out of the box subject areas and reports.
  • Clear dashboard and easy to analyze data for the end user.
  • Ability to import your own data.
  • Ability to use machine learning.
  • Constant update, upgrade and innovation from Oracle.
  • Very easy to customize everything. Ideal for a complex organization.
  • The performance is excellent and the interface is very clear and minimalist which is refreshing.
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Cons

Adobe Analytics

  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
Liz Wade profile photo

Oracle Advanced Analytics

  • Formatting can sometimes be time consuming.
  • Row limits in OBIEE make it frustrating when you have to export large data files.
  • The programs functionality tends to freeze when we have many users in the system.
  • It times out while you are using it and you have to login again.
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
Not very many companies get this one right, but I will say that although I may not like their standard technical support, they do make it very available and with the help of a good account representative service issues can be handled well.
Jonathon Frampton profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo

Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Oracle Advanced Analytics

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade profile photo

Oracle Advanced Analytics

SAS and OAA for the most part in our testing where very equal in performance and reporting. Ultimately we went with OAA since our company has multiple Oracle products in use throughout our engineering team. We felt comfortable with Oracle support since we have had conversation in the past.
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Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
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Oracle Advanced Analytics

  • Opens a great communication channel between engineering and sales. This provides current data and trends which can be used as a marketing purpose to perspective clients.
  • The ease of use has also allow for less time of setting up/ deploying analytic software. For the most part it is stable
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Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Advanced Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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