Adobe Analytics vs Oracle Advanced Analytics

• Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
• Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
• Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.

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• Can effectively tell us first hand when a customer has submitted an invoice, is late on an invoice, and to what specific product, PO#, etc.
• Can be integrated within existing software used in Sales such as Gmail, Tenfold, Salesforce, etc. This can help us take a pool of customers and sift through who we want and do not want to receive our marketing materials.
• The analytical information found can be used to better understand the customer, conversation from prospect to customer, and ROI.

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• For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
• The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
• The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.

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• The programs functionality tends to freeze when we have our full sales team in the system. The best thing to do when this happens is to restart the computer and program entirely. Sometimes this will take time out of the day.
• It would be helpful to have an email shipped out after 30 days of an invoice not being paid to the customers automatically so we will not have to call them again.

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• Better visibility into Customer Journey
• Even with this robust tool, it's difficult to determine tool ROI
• Better ability to visualize data

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• Right now we're currently tracking the number of customers that are in our entire database to mass send emails about a new product line. We are trying to gauge what approach is best and whack click-rate % we need to have to convert X amount of business.
• The goal in mind is to reach a certain % and decrease our sales cycle 50%.

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