What users are saying about

Adobe Analytics

Top Rated
405 Ratings

Adobe Analytics

Top Rated
405 Ratings
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Score 7.5 out of 101

Oracle Advanced Analytics

101 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Oracle Advanced Analytics

We track our customers monthly so data is constantly coming in about whether or not our new marketing campaign was successful versus not OR when we attend a trade show. We tend to upload information on our consumers to track how quickly we can convert the customer from a prospect to a paying customer.
Simon Vargas profile photo

Pros

  • Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
  • Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
  • Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.
Carlos Barrios profile photo
  • Can effectively tell us first hand when a customer has submitted an invoice, is late on an invoice, and to what specific product, PO#, etc.
  • Can be integrated within existing software used in Sales such as Gmail, Tenfold, Salesforce, etc. This can help us take a pool of customers and sift through who we want and do not want to receive our marketing materials.
  • The analytical information found can be used to better understand the customer, conversation from prospect to customer, and ROI.
Simon Vargas profile photo

Cons

  • For some reason there was a difficult learning curve with Adobe Analytics. I think the UI could be improved to make it easier to learn.
  • The social aspect tries to be all encompassing when every social media or form of online communication requires a different approach. What works on one platform will not work well on another. The hub for "social" needs to recommend better approaches to individualized social campaigns.
  • The various products that Adobe offers is confusing. There is so much overlap. It seems that they have to work together to accomplish one goal and are not stand-alone.
Brandon Adawi profile photo
  • The programs functionality tends to freeze when we have our full sales team in the system. The best thing to do when this happens is to restart the computer and program entirely. Sometimes this will take time out of the day.
  • It would be helpful to have an email shipped out after 30 days of an invoice not being paid to the customers automatically so we will not have to call them again.
Simon Vargas profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
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Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were *too* flexible. By limiting the number of variables, and keeping a distinction between traffic and conversion vars and events, Adobe have kept their system manageable. It is easy for an admin user to see how each report is configured so there is less chance of misinterpretation of results.

Google Analytics has the benefit of a large base of users of their free GA tool, but they are almost all amateurs with little real understanding of analytics. The free tool is not sufficient, in terms of the volumes it can handle and the breadth of reporting available (limited custom vars) but the Premium tool lacks the weight of experience, documentation and support that Adobe provides and is no cheaper on a like-for-like basis.
Alison Smith profile photo
It is the only software I have used in my duration at Typenex. We are a smaller company and really believe in the value of sticking to a brand we can trust and a program that is reliable. We have had very good customer service and are not looking to make a switch anytime soon. We are a happy customer.
Simon Vargas profile photo

Return on Investment

  • Better visibility into Customer Journey
  • Even with this robust tool, it's difficult to determine tool ROI
  • Better ability to visualize data
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  • Right now we're currently tracking the number of customers that are in our entire database to mass send emails about a new product line. We are trying to gauge what approach is best and whack click-rate % we need to have to convert X amount of business.
  • The goal in mind is to reach a certain % and decrease our sales cycle 50%.
Simon Vargas profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Advanced Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details