What users are saying about

Adobe Analytics

Top Rated
398 Ratings

Oracle DMP

49 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

Oracle DMP

49 Ratings
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Analytics

I've found multiple scenarios where Adobe Analytics (AA) is well suited. For example, the integration of AA with Optimizely. Instead of limiting our A/B test evaluation with the pre-set Optimizely metrics, I can use a checkbox within Optimizely Options to set an eVar that will integrate almost seamlessly. Within a few hours, I can collect data such as Orders (Participation), Profit (Participation) and Time Spent on Page (examples), which provides a more in-depth analysis of how successful one variation is compared to another.
Natasha Watts profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Adobe Analytics
Oracle DMP
8.2
Collection of first-party data
Adobe Analytics
Oracle DMP
7.4
Collection of third-party data
Adobe Analytics
Oracle DMP
8.1
Access to Third-party Data Providers
Adobe Analytics
Oracle DMP
9.3

Data Classification

Adobe Analytics
Oracle DMP
8.0
Audience taxonomy
Adobe Analytics
Oracle DMP
7.7
Tag Management
Adobe Analytics
Oracle DMP
8.1
Data Analysis Dashboard
Adobe Analytics
Oracle DMP
8.4

Ad Network Integration

Adobe Analytics
Oracle DMP
8.0
Data Transfer
Adobe Analytics
Oracle DMP
8.1
DSP integration
Adobe Analytics
Oracle DMP
7.9

DMP Analytics

Adobe Analytics
Oracle DMP
8.7
Campaign Analytics
Adobe Analytics
Oracle DMP
8.5
Audience Analytics
Adobe Analytics
Oracle DMP
8.9

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
Alina Hera profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Return on Investment

  • Increased efficiency - Running the reports we want on a regular basis is much less time consuming
  • Visibility into our email campaigns is much improved and has allowed us to slowly move the needle to gain more revenue from our email campaigns
  • We have been able to spot areas of the site easier that are not working properly and make corrective action
Elizabeth Gross profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details