What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
49 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
49 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

Data Collection

Adobe Analytics
Oracle DMP
8.2
Collection of first-party data
Adobe Analytics
Oracle DMP
7.6
Collection of third-party data
Adobe Analytics
Oracle DMP
7.9
Access to Third-party Data Providers
Adobe Analytics
Oracle DMP
9.2

Data Classification

Adobe Analytics
Oracle DMP
8.1
Audience taxonomy
Adobe Analytics
Oracle DMP
7.8
Tag Management
Adobe Analytics
Oracle DMP
8.0
Data Analysis Dashboard
Adobe Analytics
Oracle DMP
8.6

Ad Network Integration

Adobe Analytics
Oracle DMP
7.9
Data Transfer
Adobe Analytics
Oracle DMP
8.0
DSP integration
Adobe Analytics
Oracle DMP
7.8

DMP Analytics

Adobe Analytics
Oracle DMP
8.7
Campaign Analytics
Adobe Analytics
Oracle DMP
8.5
Audience Analytics
Adobe Analytics
Oracle DMP
8.9

Pros

  • The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
  • We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
  • The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
Nathan Normand profile photo
  • Some of the best custom purchase based targeting segments.
  • Easy to find and use in most programmatic technology platforms.
  • Unmatched customer service, typically receiving a dedicated sales rep or service manager.
Corey Buller profile photo

Cons

  • Implementation is time-consuming and can be expensive
  • The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors
  • Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market
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  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
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Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
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Usability

Adobe Analytics6.8
Based on 9 answers
I think there are some interface improvements that reduce Adobe SiteCatalyst's usability. For example, having two different variable types (eVars and sProps), can be confusing to end-users. Additionally, there are few "out-of-the-box" reports and dashboards that a novice end-user can take advantage of right away. The learning curve on Adobe SiteCatalyst is greater than other tools like Google Analytics.
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No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics has better features for finding problems and highlighting areas of improvement on a website, but the Google products seem to integrate better into third-party tools, which can be very valuable in a complex business environment. All of the listed tools take care of the basics of website and user tracking sufficiently.
No photo available
Almost strictly use Bluekai for all programmatic data needs. Only go outside for ABM needs.
Corey Buller profile photo

Return on Investment

  • Adobe Analytics has given us an immense amount of custom tracking. This is invaluable.
Robert Williams profile photo
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details