What users are saying about

Adobe Analytics

Top Rated
400 Ratings

Oracle Eloqua

Top Rated
348 Ratings

Adobe Analytics

Top Rated
400 Ratings
Score 7.6 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
Albert Ihm profile photo

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin "KP" Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Oracle Eloqua
7.3
WYSIWYG email editor
Adobe Analytics
Oracle Eloqua
6.1
Dynamic content
Adobe Analytics
Oracle Eloqua
7.5
Ability to test dynamic content
Adobe Analytics
Oracle Eloqua
6.8
Landing pages
Adobe Analytics
Oracle Eloqua
6.7
A/B testing
Adobe Analytics
Oracle Eloqua
7.1
Mobile optimization
Adobe Analytics
Oracle Eloqua
6.6
Email deliverability
Adobe Analytics
Oracle Eloqua
8.5
List management
Adobe Analytics
Oracle Eloqua
8.0
Triggered drip sequences
Adobe Analytics
Oracle Eloqua
8.6

Lead Management

Adobe Analytics
Oracle Eloqua
7.5
Lead nurturing
Adobe Analytics
Oracle Eloqua
7.8
Lead scoring and grading
Adobe Analytics
Oracle Eloqua
7.8
Data quality management
Adobe Analytics
Oracle Eloqua
7.3
Automated sales alerts and tasks
Adobe Analytics
Oracle Eloqua
7.1

Campaign Management

Adobe Analytics
Oracle Eloqua
6.9
Calendaring
Adobe Analytics
Oracle Eloqua
6.8
Event/webinar marketing
Adobe Analytics
Oracle Eloqua
7.1

Social Media Marketing

Adobe Analytics
Oracle Eloqua
6.4
Social sharing and campaigns
Adobe Analytics
Oracle Eloqua
6.2
Social profile integration
Adobe Analytics
Oracle Eloqua
6.5

Reporting & Analytics

Adobe Analytics
Oracle Eloqua
7.0
Dashboards
Adobe Analytics
Oracle Eloqua
7.2
Standard reports
Adobe Analytics
Oracle Eloqua
7.0
Custom reports
Adobe Analytics
Oracle Eloqua
7.0

Platform & Infrastructure

Adobe Analytics
Oracle Eloqua
7.6
API
Adobe Analytics
Oracle Eloqua
7.6
Role-based workflow & approvals
Adobe Analytics
Oracle Eloqua
7.7
Customizability
Adobe Analytics
Oracle Eloqua
7.8
Integration with Salesforce.com
Adobe Analytics
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Adobe Analytics
Oracle Eloqua
6.8
Integration with SugarCRM
Adobe Analytics
Oracle Eloqua
7.4

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Lots of features available to users who want to explore all opportunities their organization may have with marketing automation
  • Since the product is so popular, there are lots of user groups and companies helping with the implementation process
  • The software has an extensive help section.
Richard Angeloni profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • They recently went to a more impersonal account management model. This really stinks. Not that our CSM was really that great but based on the fact that it was always nice that you had one person who was in your corner if something really went wrong.
  • The topliners community used to be really strong and would provide a TON of support for Eloqua users. Now, you can wait weeks before anyone replies to a question or issue that's posted.
  • Eloqua support used to be very robust. Now, it seems like they are just trying to close as many tickets as possible and are very quick to respond with, "Oh, no that's not our issue." or "You are going to have to ask a partner to help you with that!"
  • Eloqua has failed to innovate....it USED to be THE platform to go with. Now, Marketo has really stepped up and brought some innovative features to the marketing automation area such as a more user-friendly email builder, landing page builder, and ABM capabilities.
Chad Lloyd profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Oracle Eloqua5.0
Based on 66 answers
We've just recently renewed with Eloqua and in doing so, committed to a longer term contract, doubled the size of our contact database and tripled our Profiler licenses (Eloqua for Sales tool). The way I see it, we've made an investment in the measurable success of Eloqua to our business
Kristin Connell profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Oracle Eloqua6.0
Based on 10 answers
Most Eloqua 10 UI is easy to use
Murali Kandasamy profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
Oracle Eloqua9.0
Based on 14 answers
The Eloqua support team has always been very responsive and efficient to answer our questions
Marie Escaro profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Adobe is fairly robust and similar to Google Analytics however as a paid service it is not exceptionally better. It provides much the same data that Google Analytics does and in some areas is not as strong. Page-level reports are more difficult in Adobe. Selecting a group of pages for a simple report that trends growth to a handful of similar pages, for instance, is more difficult in Adobe for our organization. Tracking revenue is also a challenge but this is a site-specific issue and occurs with Google Anlaytics as well. That being said, as a paid platform, Adobe should be able to work around this issue. Data Warehouse and report builder functions are great, but require another plug in, GA allows easier download of data in this regard.
Spencer Baselice profile photo
I use all of these in some measurement for our clients, but Eloqua is in my eyes the better option for corporate and enterprise level businesses. Its many features, flexibility and constant stream of updates make it the futureproof answer to any marketing challenge in my eyes. That said, I think smaller businesses will benefit more from platforms like Act-On or Hubspot. While these platforms may have less flexibility in their options, they are easier to get started with.
Bob Balm profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.5
Based on 46 answers
A lot its features are modular, meaning they can be added or removed from the system via addons. Similarly, the system is built to handle not only large numbers of contacts, but complex contact segmentation and contact security (separation of contacts based on criteria like business unit, sales region etc.) as well. Finally, user administration is very refined, allowing you to configure users' access very precisely, down to which button they can and cannot click.
Bob Balm profile photo

Return on Investment

  • It has offered a valuable tracking tool that all businesses can use as a similar reporting platform. This allows for insights into growth and targeting of specific channels in need of improvement.
  • It has reported on strong growth in SEO and given the business a solid understanding of how important this is to the organization and growth.
Spencer Baselice profile photo
  • We only provide support for our clients, so I cannot share hard numbers, but we do notice our clients getting much more leads of better quality out of their marketing efforts.
  • By aligning Eloqua CRM integration with business flows, we see our clients are learning how to qualify leads and how to follow up on them.
  • At the same time, using Eloqua allows them to close the loop on marketing efforts, which gives marketeers the ability to validate their budgets.
Bob Balm profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details