What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Oracle Eloqua

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Top Rated
364 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

Oracle Eloqua

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Top Rated
364 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Oracle Eloqua
7.4
WYSIWYG email editor
Adobe Analytics
Oracle Eloqua
6.4
Dynamic content
Adobe Analytics
Oracle Eloqua
7.4
Ability to test dynamic content
Adobe Analytics
Oracle Eloqua
6.7
Landing pages
Adobe Analytics
Oracle Eloqua
6.8
A/B testing
Adobe Analytics
Oracle Eloqua
6.9
Mobile optimization
Adobe Analytics
Oracle Eloqua
6.9
Email deliverability
Adobe Analytics
Oracle Eloqua
8.4
List management
Adobe Analytics
Oracle Eloqua
8.2
Triggered drip sequences
Adobe Analytics
Oracle Eloqua
8.6

Lead Management

Adobe Analytics
Oracle Eloqua
7.3
Lead nurturing
Adobe Analytics
Oracle Eloqua
7.7
Lead scoring and grading
Adobe Analytics
Oracle Eloqua
7.5
Data quality management
Adobe Analytics
Oracle Eloqua
7.0
Automated sales alerts and tasks
Adobe Analytics
Oracle Eloqua
6.8

Campaign Management

Adobe Analytics
Oracle Eloqua
7.0
Calendaring
Adobe Analytics
Oracle Eloqua
6.8
Event/webinar marketing
Adobe Analytics
Oracle Eloqua
7.2

Social Media Marketing

Adobe Analytics
Oracle Eloqua
6.6
Social sharing and campaigns
Adobe Analytics
Oracle Eloqua
6.3
Social profile integration
Adobe Analytics
Oracle Eloqua
6.8

Reporting & Analytics

Adobe Analytics
Oracle Eloqua
7.2
Dashboards
Adobe Analytics
Oracle Eloqua
7.4
Standard reports
Adobe Analytics
Oracle Eloqua
7.1
Custom reports
Adobe Analytics
Oracle Eloqua
7.2

Platform & Infrastructure

Adobe Analytics
Oracle Eloqua
7.5
API
Adobe Analytics
Oracle Eloqua
7.7
Role-based workflow & approvals
Adobe Analytics
Oracle Eloqua
7.7
Customizability
Adobe Analytics
Oracle Eloqua
7.8
Integration with Salesforce.com
Adobe Analytics
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Adobe Analytics
Oracle Eloqua
6.8
Integration with SugarCRM
Adobe Analytics
Oracle Eloqua
6.8

Pros

  • Easy to create segments and apply them instantly to reporting
  • Easy to use out of the box metrics and to create custom metrics
  • Beautiful UI that allows the user easy access to reporting and dashboards
Natasha Watts profile photo
  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
Brad Dunzer profile photo

Cons

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo
  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Brad Dunzer profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Not as intuitive as with Google Analytics. There are a lots of gotchas. Tool is best suited for analysts, not casual users. If you know what you're doing, it can be extremely powerful. The usability is getting better, for example, with their drag and drop calculated metrics builder and segment builder, but there is a steep learning curve overall to really know what you're getting with your reports.
Katy Norris profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
Oracle Eloqua6.6
Based on 5 answers
No answer on this topic is available.

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Oracle Eloqua7.3
Based on 3 answers
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
I use all of these in some measurement for our clients, but Eloqua is in my eyes the better option for corporate and enterprise level businesses. Its many features, flexibility and constant stream of updates make it the futureproof answer to any marketing challenge in my eyes. That said, I think smaller businesses will benefit more from platforms like Act-On or Hubspot. While these platforms may have less flexibility in their options, they are easier to get started with.
Bob Balm profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.8
Based on 58 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer profile photo

Return on Investment

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo
  • Eloqua is key to driving ROI from many forms of prospect interaction. Using the tools to its fullest has allowed us to create a data warehouse where we get an exact ROI on efforts.
  • By centralizing all campaign efforts through Eloqua we have the ability to draw connections between where our dollars are paying us back
Brad Dunzer profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details