What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
2 Ratings
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Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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Resulticks-mCloud

  • True Omnichannel support (no need to massage data during / post campaign)
  • Support to Machine learning
  • Support to multiple statistical models
  • Near real time segmentation analysis
Mani Gopalarathinam profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Analytics
Resulticks-mCloud
7.6
WYSIWYG email editor
Adobe Analytics
Resulticks-mCloud
9.1
Dynamic content
Adobe Analytics
Resulticks-mCloud
7.3
Ability to test dynamic content
Adobe Analytics
Resulticks-mCloud
7.3
Landing pages
Adobe Analytics
Resulticks-mCloud
6.8
A/B testing
Adobe Analytics
Resulticks-mCloud
7.7
Mobile optimization
Adobe Analytics
Resulticks-mCloud
7.3
Email deliverability
Adobe Analytics
Resulticks-mCloud
7.3
List management
Adobe Analytics
Resulticks-mCloud
7.7
Triggered drip sequences
Adobe Analytics
Resulticks-mCloud
8.2

Lead Management

Adobe Analytics
Resulticks-mCloud
7.7
Lead nurturing
Adobe Analytics
Resulticks-mCloud
8.2
Data quality management
Adobe Analytics
Resulticks-mCloud
7.3

Campaign Management

Adobe Analytics
Resulticks-mCloud
7.5
Calendaring
Adobe Analytics
Resulticks-mCloud
7.7
Event/webinar marketing
Adobe Analytics
Resulticks-mCloud
7.3

Social Media Marketing

Adobe Analytics
Resulticks-mCloud
7.5
Social sharing and campaigns
Adobe Analytics
Resulticks-mCloud
7.3
Social profile integration
Adobe Analytics
Resulticks-mCloud
7.7

Reporting & Analytics

Adobe Analytics
Resulticks-mCloud
7.0
Dashboards
Adobe Analytics
Resulticks-mCloud
7.3
Standard reports
Adobe Analytics
Resulticks-mCloud
7.3
Custom reports
Adobe Analytics
Resulticks-mCloud
6.4

Platform & Infrastructure

Adobe Analytics
Resulticks-mCloud
6.8
API
Adobe Analytics
Resulticks-mCloud
6.8
Role-based workflow & approvals
Adobe Analytics
Resulticks-mCloud
6.8
Customizability
Adobe Analytics
Resulticks-mCloud
6.8
Integration with Salesforce.com
Adobe Analytics
Resulticks-mCloud
6.8
Integration with Microsoft Dynamics CRM
Adobe Analytics
Resulticks-mCloud
6.8
Integration with SugarCRM
Adobe Analytics
Resulticks-mCloud
6.8

Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available
  • Intuitive and simple UI that needs no training
  • Effective campaign setup & administration
  • Near real-time view of the segment list
  • Pre, During and Post campaign analytics using big data
  • Multi-Dimensional campaign and user propensity based communication
  • Single version of Campaign outcomes across all channels
  • Robust product roadmap and periodic enhancements
  • Seamless Inhouse to SAAS migration & integration
  • Product Plugin architecture that enables smooth integration to third party products and data sources
  • Industry standard security protocol and data encryption support
  • Statistical Modeling and Machine learning
Mani Gopalarathinam profile photo

Cons

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available
  • API Connections to Paid Media
  • In Store beacon integration
  • Federated workflows
  • App store for API – Third party developer support
Mani Gopalarathinam profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
  • New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
  • Horrible support experience despite working with escalation teams to try and resolve
  • Several bugs in recent releases which remain unresolved for many months at a time
Ahmad Rahman profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
Resulticks-mCloud8.2
Based on 1 answer
The UI and visualise toons are very intuitive and do not require interpretation
Mani Gopalarathinam profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
I've personally not had to work with customer service or technical support. However, people in my department that have reached out to Adobe/Omniture support have had mixed result. It seems to depend on if you have a good account manager on the vendor side, and if they are able to connect you with the appropriate support help. The general support line is as helpful as most 1-800 numbers
No photo available
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook
Jonathon Frampton profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are also independent contractors who can assist in setup, but they are also expensive. That may make this an unobtainable product for some smaller to medium size businesses. There is a free tool the Omniture Digital Pulse Debugger, that can help you customize your Omniture settings when setting up or troubleshooting.
No photo available
Resulticks provides a very intuitive and simple UI with powerful features to seamlessly integrate various data sources and off the shelf platforms. It also provides a big-data based, analytical model oriented insights.
Mani Gopalarathinam profile photo

Return on Investment

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo
  • First time we are able to see a consolidated view across the channels – Email, Mobile, In-App and social. Also its ability to provide unique tracking signatures through SMS and QR Code.
  • First time we are able to see a granular view of a prospect and a customer along with channel propensity, maturity and advocacy
  • Has made a difference in retention campaigns based on it’s interface to the billing analytics system
  • Can accurately measure cost per lead to engagement and conversion
  • Provides an ability to apply clustering and other techniques to enhance the quality and quantity of demographic data of a prospect / customer
  • Faster adoption to the marketing department on a self service basis with less IT involvement.
Mani Gopalarathinam profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Resulticks-mCloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
5000-22000*
1.  per installation
Additional Pricing Details