What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
453 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
453 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade profile photo

SAS Business Intelligence

SAS BI is a great BI tool as it incorporates the advantage of SAS which is proven to be robust over the years. SAS BI is more suitable for a relatively larger organization which is looking for self-service BI tools where most of the users are not technically proficient. Also, since license fee is an on a higher end, smaller organizations will find it hard to afford SAS.
Tapan Jain profile photo

Feature Rating Comparison

BI Standard Reporting

Adobe Analytics
SAS Business Intelligence
7.2
Pixel Perfect reports
Adobe Analytics
SAS Business Intelligence
7.7
Customizable dashboards
Adobe Analytics
SAS Business Intelligence
7.5
Report Formatting Templates
Adobe Analytics
SAS Business Intelligence
6.5

Ad-hoc Reporting

Adobe Analytics
SAS Business Intelligence
7.3
Drill-down analysis
Adobe Analytics
SAS Business Intelligence
7.2
Formatting capabilities
Adobe Analytics
SAS Business Intelligence
7.4
Integration with R or other statistical packages
Adobe Analytics
SAS Business Intelligence
6.0
Report sharing and collaboration
Adobe Analytics
SAS Business Intelligence
8.5

Report Output and Scheduling

Adobe Analytics
SAS Business Intelligence
8.7
Publish to Web
Adobe Analytics
SAS Business Intelligence
8.0
Publish to PDF
Adobe Analytics
SAS Business Intelligence
9.2
Report Versioning
Adobe Analytics
SAS Business Intelligence
8.8
Report Delivery Scheduling
Adobe Analytics
SAS Business Intelligence
8.9
Delivery to Remote Servers
Adobe Analytics
SAS Business Intelligence
8.7

Data Discovery and Visualization

Adobe Analytics
SAS Business Intelligence
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Analytics
SAS Business Intelligence
7.4
Location Analytics / Geographic Visualization
Adobe Analytics
SAS Business Intelligence
7.9
Predictive Analytics
Adobe Analytics
SAS Business Intelligence
9.2

Access Control and Security

Adobe Analytics
SAS Business Intelligence
9.0
Multi-User Support (named login)
Adobe Analytics
SAS Business Intelligence
8.7
Role-Based Security Model
Adobe Analytics
SAS Business Intelligence
8.8
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Analytics
SAS Business Intelligence
9.1
Single Sign-On (SSO)
Adobe Analytics
SAS Business Intelligence
9.2

Mobile Capabilities

Adobe Analytics
SAS Business Intelligence
6.7
Responsive Design for Web Access
Adobe Analytics
SAS Business Intelligence
7.8
Dedicated iOS Application
Adobe Analytics
SAS Business Intelligence
6.1
Dedicated Android Application
Adobe Analytics
SAS Business Intelligence
6.1
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Analytics
SAS Business Intelligence
6.8

Application Program Interfaces (APIs) / Embedding

Adobe Analytics
SAS Business Intelligence
7.4
REST API
Adobe Analytics
SAS Business Intelligence
8.0
Javascript API
Adobe Analytics
SAS Business Intelligence
7.1
iFrames
Adobe Analytics
SAS Business Intelligence
6.3
Java API
Adobe Analytics
SAS Business Intelligence
7.2
Themeable User Interface (UI)
Adobe Analytics
SAS Business Intelligence
10.0
Customizable Platform (Open Source)
Adobe Analytics
SAS Business Intelligence
6.0

Pros

Adobe Analytics

  • Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
  • Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
  • There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.
Chris McCue profile photo

SAS Business Intelligence

  • SAS BI makes it very easy to create interactive dashboards even for someone who is not from an IT background. For some specific requirements, basic knowledge of SQL is good enough.
  • A lot of functions have been predefined which makes it very convenient to create dashboards and reports. One doesn't need to be from an IT or a programming background to understand and create dashboards.
  • It supports other programming languages like R and also has a seamless API integration with various data management platforms.
Tapan Jain profile photo

Cons

Adobe Analytics

  • It can take some time for someone to get comfortable with knowing what to look for when validating proper Adobe Analytics tags. I'm not sure if this is something that can be improved upon, it's just something that I have noticed can take some time when somebody is first learning how to check the tags.
  • Issues I find with implementation appear to be due to improperly inputting variables inside greater than and less than signs (<>). This may be more on the implementation side of things, but perhaps there is something that Adobe Analytics can do with alerting a developer that a variable is not receiving any values.
  • One big limitation with Adobe Analytics for me has been not being able to sort between different iPhone devices and iOS operating system versions. This is data that I always look for to see which users are accessing a site, but unfortunately Adobe Analytics doesn't appear to be able to filter this.
Chris McCue profile photo

SAS Business Intelligence

  • There will be a steep learning curve for individuals transitioning from BASE SAS to SAS BI. Our department was filled with experienced SAS programmers, but that did little to prepare us for the challenges of SAS BI. Training will be a must.
  • It is possible, but extremely difficult to customize the web-based portions of SAS BI, like the Information Delivery Portal or Web Report Studio. Having an out-of-the box solution is great to get up and coming quickly, but customizing the look and feel for the web-based users will require some previous web design skills.
  • In order to fully appreciate the features of SAS BI, you absolutely need someone on your team with a background in platform administration, security, web design or some other basic IT skills. Alternatively, you may just need strong support from your IT department. Simply having a group of individuals experienced in BASE SAS will not cut it.
Nicole Jagusztyn profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

SAS Business Intelligence

SAS Business Intelligence 9.3
Based on 3 answers
SAS really is the cutting edge in Business Intelligence. That is all they do! They are constantly coming out with new products, product upgrades, and their tech support is second to none. In addition, their support of Education has made our ability to acquire their product possible.
Nicole Jagusztyn profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

SAS Business Intelligence

SAS Business Intelligence 10.0
Based on 1 answer
When you call tech support, you are immediately routed to a person who can answer your question. Often they can answer on the spot. However, if they cannot, you are given a track number and then followed up with. There have been times when I have had multiple track numbers open and they will actually TRACK YOU DOWN to ensure that your problem has been resolved. Issues do not fall into black holes with SAS. They are also willing to do a WebEx with you to diagnose the problem by seeing your environment, which is always helpful.
Nicole Jagusztyn profile photo

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo

SAS Business Intelligence

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo

SAS Business Intelligence

There is no contest. SAS is easier maintain and has much more in the way of analytics than MicroStrategy has. It can pull from more than one data source and when the underlying architecture changes, it is much easier to maintain. More savvy analysts can perform more with SAS due to its data manipulation background.
Erik Larsen profile photo

Return on Investment

Adobe Analytics

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo

SAS Business Intelligence

  • Positive Impact: better customer service. We have been able to deliver reports that will help multiple employees and implement any feedback they have on those reports quickly.
  • Positive Impact: increased inter-departmental discussions. We have long had a problem working in silos. Now we are pulling data from multiple departments into one report, and it becomes easy to see how what one department is doing in affecting another. We had a meeting to discuss a preliminary report on course scheduling efficiency. It included data from our Facilities folks and our academic Deans. Once we put the numbers up on the screen, there spawned a helpful discussion about how what one department can do to help another.
  • Positive Impact: organizational transparency. For the first time, our users are exposed to a wealth of data about themselves and other areas of the college. It is starting to make some question the way we do business, and if there is a better way.
Nicole Jagusztyn profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Business Intelligence

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison