What users are saying about
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Top Rated
515 Ratings
Top Rated
746 Ratings

Adobe Analytics

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Top Rated
515 Ratings
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Score 7.8 out of 100
Top Rated
746 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Analytics

I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
Liz Wade | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey is great for when you need feedback from a large audience (our company is about 30 people) and you want feedback in a simple, quick, and easy way. It's very easy to use (you don't need to be super tech-savvy to understand how to use it) and you get answers immediately. We wouldn't use SurveyMonkey for something that requires more in-depth answers or when we want our employees' answers to remain confidential.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Adobe Analytics
SurveyMonkey
8.0
Survey templates
Adobe Analytics
SurveyMonkey
8.6
Themes
Adobe Analytics
SurveyMonkey
8.2
Custom logo/branding
Adobe Analytics
SurveyMonkey
7.2

Survey Content

Adobe Analytics
SurveyMonkey
8.6
Changes to live survey
Adobe Analytics
SurveyMonkey
8.9
Question design help
Adobe Analytics
SurveyMonkey
8.0
Multiple question types
Adobe Analytics
SurveyMonkey
8.9

Survey Logic

Adobe Analytics
SurveyMonkey
8.3
Survey logic flexibility
Adobe Analytics
SurveyMonkey
8.3

Survey Reporting & Analytics

Adobe Analytics
SurveyMonkey
8.4
Response tracking
Adobe Analytics
SurveyMonkey
9.1
Data export
Adobe Analytics
SurveyMonkey
8.9
Standard reports
Adobe Analytics
SurveyMonkey
8.2
Custom reports
Adobe Analytics
SurveyMonkey
7.8
Analytics
Adobe Analytics
SurveyMonkey
8.2

Survey Administration & Security

Adobe Analytics
SurveyMonkey
8.5
Access controls
Adobe Analytics
SurveyMonkey
8.5
Compliance
Adobe Analytics
SurveyMonkey
8.4

Survey Distribution

Adobe Analytics
SurveyMonkey
8.3
Vendor-offered crowdsourcing
Adobe Analytics
SurveyMonkey
8.2
Respondent restrictions
Adobe Analytics
SurveyMonkey
8.4

Pros

Adobe Analytics

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm | TrustRadius Reviewer

SurveyMonkey

  • A strength for SurveyMonkey is that it is very user friendly. If one should become stuck in an area, the guides that are provided work nicely.
  • Allowing for a large number of participants to be mailed at once is a huge plus.
  • Being able to offer providers a link directly, being FB friendly, is a HUGE plus for our business.
Stacey Pagan | TrustRadius Reviewer

Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Anonymous | TrustRadius Reviewer

SurveyMonkey

  • The UI feels outdated. That in itself is not a bad thing - you know when you're filling a Survey Monkey, as the interface is easily recognisable. However, while all the other competitors and tools are moving with the times, Survey Monkey seems to be stuck in time. That, however, is the opposite of their app: their mobile development team definitely keeps their app up-to-date with the latest technologies. For instance, they updated their app to support the latest iPhone 6 and 6 Plus soon after the devices were released.
  • There's reporting available on the platform, although it feels quite basic. As an analyst I usually require enough features to "slice and dice" the data and work with it, and Survey Monkey doesn't help me all the way. That's not the end of the world however: the reporting available will be just enough for a user who just wants to know the top-level stats, and for advanced users the spreadsheet exports will be enough for you to carry on your reporting in your tool of choice.
Ben Donkor | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.9
Based on 27 answers
It's very budget friendly. I think we pay a little over $200 a year for our annual subscription and we pretty much use it on a monthly basis to get feedback from our members on meetings, conferences, trade shows and gathering contact info.
Megan Abbott | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 10.0
Based on 10 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 5.0
Based on 3 answers
The interface it too packed with info and promotions. there isn't a clear distinction between the task-related components on the screen, and upgrade promotions, tips etc. much noise.
Eldad Arad | TrustRadius Reviewer

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 10.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 6.0
Based on 1 answer
still to many limitations for more complex surveys --skips, filtered questions, etc.
Jeannette Saquet | TrustRadius Reviewer

Support Rating

Adobe Analytics

Adobe Analytics 6.5
Based on 23 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 8.0
Based on 2 answers
We have only worked with the customer support team when renewing our plan. The process is very easy and can be completed in less than 5 minutes.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

SurveyMonkey

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

SurveyMonkey

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Vagner Polund | TrustRadius Reviewer

SurveyMonkey

SurveyMonkey 10.0
Based on 2 answers
Implementation not required.
Rachel Biederman | TrustRadius Reviewer

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins | TrustRadius Reviewer

SurveyMonkey

I have never used any other Survey Software/Program, because Survey Monkey has never let me down! If I were to need to find another program to use, I would most likely use the Internet and word of mouth and try to gather recommendations/referrals, but again, I have never felt it necessary to do so.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • Positive impact is that the analytics data provided by Adobe Analytics allowed my former company to have great awareness on the most current browser and touch device usage that people were using to access our sites.
  • Positive impact is that the analytics department was able to provide a great range of information on how to approach a marketing campaign or strategy by targeting certain demographics that appeared to be interested in certain parts or aspects of the site.
  • Positive impact was increased employee efficiency, since we had better access to how to support customers and users accessing the site.
Chris McCue | TrustRadius Reviewer

SurveyMonkey

  • ROI positive.
  • Better connection and communication with my entire work team, and even better business relationships with clients.
  • With better data collection, we have been able to improve various functions within the organization, knowing our shortcomings, we find fast and accurate solutions.
Freddy Stephen | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SurveyMonkey

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.1
SurveyMonkey
8.2

Likelihood to Renew

Adobe Analytics
9.8
SurveyMonkey
8.9

Usability

Adobe Analytics
10.0
SurveyMonkey
5.0

Reliability and Availability

Adobe Analytics
9.0
SurveyMonkey
10.0

Performance

Adobe Analytics
8.5
SurveyMonkey
6.0

Support Rating

Adobe Analytics
6.5
SurveyMonkey
8.0

In-Person Training

Adobe Analytics
3.6
SurveyMonkey

Online Training

Adobe Analytics
8.0
SurveyMonkey

Implementation Rating

Adobe Analytics
8.0
SurveyMonkey
10.0

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