What users are saying about

Adobe Analytics

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Top Rated
427 Ratings
42 Ratings

Adobe Analytics

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Top Rated
427 Ratings
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Score 7.6 out of 101
42 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Sysomos MAP

Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.
No photo available

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
No photo available

Cons

  • Adobe Analytics charges for conveniences that are stationary in other tools such as bitstream data.
  • Adobe Analytics UI is not very friendly.
  • Exporting data for multiple setups is cumbersome and can't be rolled up without additional addons.
Nathan Collins profile photo
  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
Kristen Squire profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
Sysomos MAP8.9
Based on 10 answers
So far, it's the only tool I know that has such a easy user friendly interface and allows me to track events and campaigns on real time
Stefania Accardo profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo
Sysomos MAP9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
No photo available

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
Sysomos MAP8.0
Based on 4 answers
The system is typically pretty fast and easily accesible. Due to contract restrictions, our team sometimes has issues with overlap in usage (we only have one login to share amongst the team).
No photo available

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
Sysomos MAP8.3
Based on 4 answers
The product is faster than its most relevant competitors
No photo available

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
Sysomos MAP7.2
Based on 5 answers
Our support team is great at quickly getting back to us and has been very helpful in assisting with multiple on-boardings as new segments of the agency begin using the tool.
No photo available

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
Sysomos MAP9.6
Based on 2 answers
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
No photo available
Sysomos MAP8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
No photo available

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Sysomos MAP8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo
I would select Sysomos over Crimson, NetBase, or Zignal, as it is cheaper and quicker than any of these. But if I were to look for something more long-term or ongoing, I would select Talkwalker. Sysomos MAP is intended for something brief and a high-level overview. It's easy to use but doesn't allow for something more complicated.
Kristen Squire profile photo

Return on Investment

  • Adobe Analytics has helped us revitalize our business model by setting up our paywall monitoring through it.
  • We're prevented from reaching important data on a smaller scale without customization.
  • The great customer service has allowed our tools to instruct the nontech staff on how to utilize the data efficiently.
Nathan Collins profile photo
  • Increased employee efficiency. Analysts can spend more time reading and analyzing data, so to provide insightful solutions.
Stefania Accardo profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos MAP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details