What users are saying about
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Top Rated
470 Ratings
42 Ratings

Adobe Analytics

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Top Rated
470 Ratings
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Score 7.7 out of 101
42 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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Sysomos MAP

It is well suited to quick turn projects that require very little as far as specific data is concerned. If you're trying to dig into the mentions to garner insights, it can be difficult to view things and find the most relevant content. But if you're looking for broad overviews leveraging big data insights, it is excellent.
Kristen Squire profile photo

Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Liz Wade profile photo

Sysomos MAP

  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
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Sysomos MAP

  • Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
  • The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
  • Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
Sara Robertson profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo

Sysomos MAP

Sysomos MAP 8.9
Based on 10 answers
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
Kristen O'Neill profile photo

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
Thais Guimaraes, OMCP profile photo

Sysomos MAP

Sysomos MAP 9.0
Based on 5 answers
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Sysomos MAP

Sysomos MAP 8.0
Based on 4 answers
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
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Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo

Sysomos MAP

Sysomos MAP 8.3
Based on 4 answers
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
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Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Sysomos MAP

Sysomos MAP 7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
No photo available

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo

Sysomos MAP

Sysomos MAP 9.6
Based on 2 answers
No answer on this topic is available.

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
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Sysomos MAP

Sysomos MAP 8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
Nathan Collins profile photo

Sysomos MAP

  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
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Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
Albert Ihm profile photo

Sysomos MAP

  • Sysomos MAP allowed you to tell a story from the data and analytics, making client presentations more powerful and easier to follow.
  • Research efficiency shot through the roof. Instead of spending time gathering the data, we could focus on interpreting it and making the best insights/recommendations possible.
  • Overall, the platform is very intuitive. It allowed me as a new team member to contribute almost immediately.
Joseph Chiang profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sysomos MAP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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