What users are saying about

Adobe Analytics

Top Rated
405 Ratings

Sysomos MAP

41 Ratings

Adobe Analytics

Top Rated
405 Ratings
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Score 7.5 out of 101

Sysomos MAP

41 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics being only one part of a much larger marketing suite, you need to define your needs to understand how this package will integrate with other solutions. It is enterprise level and provides all of the tools you should need. You should pay attention to the usage pricing model to ensure you do not experience overage charges and plan for growth. To implement any level of decent customization, you should have extensive javascript/jquery knowledge. If you intend to use support, consider trying to build in some measurements to qualify a successful support experience.
Ahmad Rahman profile photo

Sysomos MAP

I would recommend the product, but I don't think it is the best product out there if you are managing brands. I would review multiple products and see which one is the best for the specific tasks at hand. Sysomos is great for some things, but not for others. On our team, we have people who use it for finding blogger influencers, people who help guide social strategy, and people who post and community manage. What is right for one person might not be right for another.
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Pros

  • Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
  • Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
  • Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
  • Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
  • Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
  • Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
  • Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
Richard Hayes profile photo
  • Brand mentions
  • Most retweeted posts
  • Comparison of one Twitter account to another
Samantha Baier profile photo

Cons

  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Richard Hayes profile photo
  • Purchase intent.
  • Passion intensity assessment.
  • Multi-word assessment. Understanding two word phrasing rather than only keywords.
  • Sorting keywords by positive and negative connotations.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
Sysomos MAP8.9
Based on 10 answers
We have used Sysomos for a long time and it has been a great tool. We are switching to a third-generation tool that can more accurately look at sentiment analysis, passion intensity, and purchase intent.
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Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Sysomos MAP9.0
Based on 5 answers
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
Sysomos MAP8.0
Based on 4 answers
The system is typically pretty fast and easily accesible. Due to contract restrictions, our team sometimes has issues with overlap in usage (we only have one login to share amongst the team).
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Sysomos MAP8.3
Based on 4 answers
The product is faster than its most relevant competitors
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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Sysomos MAP7.2
Based on 5 answers
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
Sysomos MAP9.6
Based on 2 answers
No answer on this topic is available.

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
Sysomos MAP8.0
Based on 5 answers
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
No photo available

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Sysomos MAP8.0
Based on 5 answers
Some users might require some help getting keyword sets built if they are new to social listening.
Ryan Smith profile photo

Alternatives Considered

Adobe Analytics requires huge financial investments compared to other solutions but we believe Adobe Analytics is the best tool in the market
No photo available
Radian 6
Visible Technologies
Meltwater Buzz
Nielsen Buzzmetrics

We ultimately picked Sysomos because it had a great UI and we felt that it would be easy for non-specialists to use effectively. It also seemed to have the horsepower we needed in terms of comprehensiveness.
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Return on Investment

  • This has increased accuracy with our story. We are able to better back up our marketing plans through real time data.
  • Allowed us to see what is working and fix our plans accordingly. If we see that one product has many more visitors on a particular day we can review what other marketing things we did that day that may have effected it.
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  • Ability to research and guide strategy. This was the number one thing in our case. A lot of PR is guided by soft factors / qualitative metrics. This data is not invalid, but to be able to look back at what actually happened and and back up the strategy with data is great. We were able to do things like, for a given client, present them with their competitor's playbooks We could demonstrate what are people actually talking about versus what we might think they are talking about.
  • We could make more data for clients on reporting side. We could give a solid picture of how they performed on Twitter.
  • The tool was quite powerful and gave us a lot of confidence that the data we were reporting to clients was accurate and reliable.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sysomos MAP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details