What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
98 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
98 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
No photo available

Tealium iQ

I feel a rating of 10 would mean that I would recommend Tealium 100% of the time, but there are scenarios where I would recommend a free solution. For example, if a user doesn't have budget for a paid solution or if he/she is only using Google Analytics. For every other scenario that comes to mind, I WOULD recommend Tealium.
Jeremy Myers profile photo

Feature Rating Comparison

Security

Adobe Analytics
Tealium iQ
10.0
Role-based user permissions
Adobe Analytics
Tealium iQ
10.0

Tag Management

Adobe Analytics
Tealium iQ
9.1
Tag library
Adobe Analytics
Tealium iQ
10.0
Tag variable mapping
Adobe Analytics
Tealium iQ
10.0
Ease of writing custom tags
Adobe Analytics
Tealium iQ
7.0
Rules-driven tag execution
Adobe Analytics
Tealium iQ
10.0
Tag performance monitoring
Adobe Analytics
Tealium iQ
9.0
Improved page load times
Adobe Analytics
Tealium iQ
9.0
Mobile app tagging
Adobe Analytics
Tealium iQ
9.0
Library of JavaScript extensions
Adobe Analytics
Tealium iQ
9.0

Data Management & Integrity

Adobe Analytics
Tealium iQ
9.4
Event tracking
Adobe Analytics
Tealium iQ
10.0
Mobile event tracking
Adobe Analytics
Tealium iQ
10.0
Data distribution management
Adobe Analytics
Tealium iQ
9.0
Universal data layer
Adobe Analytics
Tealium iQ
10.0
Automated error checking
Adobe Analytics
Tealium iQ
8.0

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • A large number of existing vendor templates to make it easy to roll out new tags quickly
  • A robust data layer
  • Excellent user interface
  • Great customer support and large community
Mark Jaggers profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • I would say a quick and easy way to have jQuery pre written for extended tracking functionality that may be a common request. Users would then just fill in the missing pieces based off of their site design
Nathan Normand profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
Tealium iQ9.6
Based on 14 answers
Easy choice: Does what it says it will do -- and their service is top notch. Highly confident in their ability to continue to serve our needs.
Matthew DiAntonio profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Again, learning how to use the system is difficult. It is nearly unusable if you haven't received training, and training from Adobe is EXTREMELY expensive
Nicholas Dragon profile photo
Tealium iQ8.5
Based on 5 answers
The user interface is very well thought out, using human readable names and explanations to explain what each thing does. It's very easy to get familiar with it.
Jordi Roura i Rabat profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
Tealium iQ9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
No photo available

Support

Adobe Analytics5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo
Tealium iQ10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available
Tealium iQ7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers profile photo

Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
Chose Tealium because of its emerging industry leader status. It was the most robust and easy to use tool that came with a great support team.
No photo available

Return on Investment

  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
Carlos Barrios profile photo
  • Managing tags takes time, and money. We were able to cut down the time it took to get a tag up on the site from two weeks + to two days.
Jer Tippets profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Tealium iQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details