<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
555 Ratings

Adobe Analytics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
555 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Adobe Analytics

[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Saurav Khawas | TrustRadius Reviewer

Signal Tag Management, from TransUnion

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Analytics
Signal Tag Management, from TransUnion
7.0
Role-based user permissions
Adobe Analytics
Signal Tag Management, from TransUnion
7.0

Tag Management

Adobe Analytics
Signal Tag Management, from TransUnion
6.7
Tag library
Adobe Analytics
Signal Tag Management, from TransUnion
7.0
Tag variable mapping
Adobe Analytics
Signal Tag Management, from TransUnion
5.0
Ease of writing custom tags
Adobe Analytics
Signal Tag Management, from TransUnion
8.0
Rules-driven tag execution
Adobe Analytics
Signal Tag Management, from TransUnion
8.0
Tag performance monitoring
Adobe Analytics
Signal Tag Management, from TransUnion
7.0
Improved page load times
Adobe Analytics
Signal Tag Management, from TransUnion
5.0
Library of JavaScript extensions
Adobe Analytics
Signal Tag Management, from TransUnion
7.0

Data Management & Integrity

Adobe Analytics
Signal Tag Management, from TransUnion
7.2
Event tracking
Adobe Analytics
Signal Tag Management, from TransUnion
8.0
Mobile event tracking
Adobe Analytics
Signal Tag Management, from TransUnion
8.0
Data distribution management
Adobe Analytics
Signal Tag Management, from TransUnion
7.0
Universal data layer
Adobe Analytics
Signal Tag Management, from TransUnion
8.0
Automated error checking
Adobe Analytics
Signal Tag Management, from TransUnion
5.0

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
Jason Dahlin | TrustRadius Reviewer

Cons

Adobe Analytics

  • Good array of visualization options but can have more customization for some common use cases
  • The log in process takes too much time sometimes and has scope for improvement
  • The behavior flow report needs to be in a more readable format and should have some more options to customize
Nidhal Firoze | TrustRadius Reviewer

Signal Tag Management, from TransUnion

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden | TrustRadius Reviewer

Likelihood to Renew

Adobe Analytics

Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts | TrustRadius Reviewer

Signal Tag Management, from TransUnion

Signal Tag Management, from TransUnion 8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
Anonymous | TrustRadius Reviewer

Usability

Adobe Analytics

Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Support Rating

Adobe Analytics

Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Nicholas Dragon | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Analytics

Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade | TrustRadius Reviewer

Signal Tag Management, from TransUnion

Bright tag is already in use within our company so there was some bias there. TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though. Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Analytics

  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
Anonymous | TrustRadius Reviewer

Signal Tag Management, from TransUnion

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signal Tag Management, from TransUnion

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Analytics
8.5
Signal Tag Management, from TransUnion
7.0

Likelihood to Renew

Adobe Analytics
7.7
Signal Tag Management, from TransUnion
8.2

Usability

Adobe Analytics
8.2
Signal Tag Management, from TransUnion

Reliability and Availability

Adobe Analytics
9.0
Signal Tag Management, from TransUnion

Performance

Adobe Analytics
8.5
Signal Tag Management, from TransUnion

Support Rating

Adobe Analytics
6.8
Signal Tag Management, from TransUnion

In-Person Training

Adobe Analytics
3.6
Signal Tag Management, from TransUnion

Online Training

Adobe Analytics
8.0
Signal Tag Management, from TransUnion

Implementation Rating

Adobe Analytics
7.0
Signal Tag Management, from TransUnion

Add comparison