What users are saying about

Adobe Analytics

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Top Rated
418 Ratings

TrendKite

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163 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101

TrendKite

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163 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.
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TrendKite

Everyone is suited for TrendKite in business because your account is catered towards your business, industry and so forth
Sally Baker profile photo

Pros

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
No photo available
  • Interactive reports as well as detailed and customizable. I have never seen reporting done so well, high-tech and easy to use and read. Upper management loves that they can not only READ these reports, but that they click on the graphs etc., to go deeper to see exactly what media coverage influenced the spike in the graph, for example.
  • Customer Service. In my experience of working with companies that we hire, it has always been an "I ask, they answer if possible" kind of relationship. With TrendKite, THEY reached out to me once we got started for training and tips and check ups to see how we were doing. I remember showing my Account Manager my first report I pulled and she gave great feedback for what was done right and things I could add/change to make an even better report. They are there right away when I need them, and they check on me in an amount of time that is appropriate (not too much, not too little). Plus... they have a live 'chat' feature on their website that I can contact for help/questions as well.
  • Service Provided. With the previous company we were working with for this kind of service, it was left on our plates to do all the work which wasn't necessarily bad, it's just something that many companies do. With TrendKite, I was WOW'd that I could ask them to set up a dashboard, create a report, set up alerts, create a detailed Boolean code to include and disclude many different keywords/topics for one product/alert and truly anything I needed. They did it for me?! I was and still am floored at this amazing benefit of being a TrendKite customer because the amount of time it saves me is at least several hours a week, not to mention that when they set something up for me, I know it's done perfectly whereas if I do it myself, there is more room for error in searches. Or I can simply have them look over something I set up and they can tweak it to make it perfect. I can't express enough how invaluable this benefit is.
Sally Baker profile photo

Cons

  • I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
  • Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
  • We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
Nathan Normand profile photo
  • Possibly adding a selection feature that auto-inputs the proper Boolean Code. For example, if I'm setting up a search, instead of typing in the Boolean, I would be given selections to click on based on my first keyword, and then the code would auto-input with further questions to better define the search. But, again, TrendKite does Boolean for you if you want, so this is just an idea because it's very hard to come up with cons for this company.
  • Covering Social with hashtags and YouTube videos. This is a hard one for ANY company across the board. I don't believe any company can do this yet and I know TrendKite is working toward it in the future, so I simply support their efforts to one day be able to come up with these kinds of reports and analytics for social media with hashtags and YouTube videos.
  • Although newspapers and magazines have all their articles on their websites now, I know it is still important for some people in my company to be able to see these printouts 'clipped' as well. Not a very big priority, but just another add-on for those who are used to seeing newspaper and magazine clips as opposed to online clips.
Sally Baker profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources
Richard Hayes profile photo
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.
Joel Hoffmann profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
TrendKite7.9
Based on 45 answers
The modern platform is well built. The embedded tools are very clear and user-friendly. Compared to the competition, TrendKite definitely knocks it out of the park. I know that I keep mentioning support, but that plays a major role in our usability. When we do run into a roadblock or confusion with a tool, customer support quickly and effectively helps us over that hurdle.
Jared Mandel profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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No score
No answers yet
No answers on this topic

Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
No photo available
No score
No answers yet
No answers on this topic

Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
No photo available
TrendKite9.5
Based on 107 answers
The folks at TrendKite are great about providing support with quick turnaround and top-notch service. On several occasions, TrendKite staffers have taken the time to walk me through my dashboards and help me get the most out of the platform.
Harvey Henao profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.
Roland Alonzi profile photo

Alternatives Considered

Webtrends, Coremetrics, Google Analytics
No photo available
There is literally no other product that I know of that can do what TrendKite does with similar ease of use and analytic power.
Harvey Henao profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available
  • Better tracking of PR results
Roland Alonzi profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information