What users are saying about

Adobe Analytics

Top Rated
398 Ratings

TrendKite

157 Ratings

Adobe Analytics

Top Rated
398 Ratings
Score 7.6 out of 101

TrendKite

157 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

TrendKite

Share of Voice is a significant metric for our media and reputation team -- both enterprise-wide, and topic-specific. Anything related to Share of Voice can easily be measured and analyzed by TrendKite. I'm not sure about use cases where it is less ideal, as our work within TrendKite has primarily focused on Share of Voice measurement so far.
Taryn Tawoda profile photo

Pros

  • Adobe Analytics is a popular tool and seamless connections to popular analytic tools such as Microsoft Power BI.
  • Adobe Analytics internal reporting tool is top notch.
  • Adobe Analytics has always provided us really strong customer support.
Nathan Collins profile photo
  • Its fairly comprehensive, love the dashboard.
  • Its easy to use, and easy to follow
Janice Woods profile photo

Cons

  • Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button!
  • We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.
Natasha Watts profile photo
  • Not all placements are picked up or a lot of times the wrong placements are included.
  • Although you can add in placements/coverage - it does not always end up in your report.
  • If you want wire coverage (e.g. - PRNewswire, PRWeb, Businesswire) it won't capture the coverage if it is behind a firewall or taken off the site so you need to capture a report the day it runs or it skews the results if you are creating monthly reports.
Lauren Russ, CMP profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
TrendKite8.2
Based on 4 answers
Will depend much on pricing and my client demand.
Joel Hoffmann profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo
TrendKite7.8
Based on 45 answers
The modern platform is well built. The embedded tools are very clear and user-friendly. Compared to the competition, TrendKite definitely knocks it out of the park. I know that I keep mentioning support, but that plays a major role in our usability. When we do run into a roadblock or confusion with a tool, customer support quickly and effectively helps us over that hurdle.
Jared Mandel profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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Performance

Adobe Analytics8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
TrendKite9.5
Based on 105 answers
TrendKite's customer support is one of its best features! I love how quickly I can get a response by using the chat feature right on the TrendKite site. Support staff is almost always able to answer my questions immediately, or promises to report back problems or requests. They seem to be very responsive to customer feedback and are always looking to improve their product.
Lauren Rubenstein profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation

Adobe Analytics8.0
Based on 7 answers
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Richard Hayes profile photo
TrendKite9.1
Based on 2 answers
It was very easy and intuitive.
Roland Alonzi profile photo

Alternatives Considered

I have just recently started to evaluate GA and reserve judgement at this time to compare it against Adobe Analytics. That said, the usability and user experience of the GA platform is much more intuitive and user friendly. The ability to customize GA seems comparable to Adobe Analytics. I have not yet had gone through a support experience with GA.
Ahmad Rahman profile photo
The support staff and training we received with TrendKite was so much better than what we received with Meltwater. The TrendKite platform is clean and easier to work in. The reports are great, and the dashboard gives us more information such as the social amplification. The sales team with TrendKite was also great! They offered a competitive price and shared with us the differences between their platform and their competitors without tearing them down (which is much more than I can say for the Meltwater team!) I was surprised at the sales tactics I experienced with the Meltwater team when I told them I was looking into TrendKite. They lied about the functionality that TrendKite has and when I confronted them about it they were very rude and off-putting. TrendKite was able to give us a great deal and I will say it has been worth every penny for the great service and user-friendly platform
Danielle Himelright profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
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  • Better tracking of PR results
Roland Alonzi profile photo

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Analytics More Information

TrendKite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TrendKite More Information