Adobe Audience Manager vs. AdvancedMiner

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
AdvancedMiner
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Designed to deploy predictive models One tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data transformations Performing a wide range of operations on data, such as sampling, joining data-sets, and dividing Building popular statistical models, clustering analysis, variable importance…
$1,399
5 users and above
Pricing
Adobe Audience ManagerAdvancedMiner
Editions & Modules
No answers on this topic
AdvancedMiner Elite
1 399
5 users and above
AdvancedMiner Pro
2 399
3-5 Users
AdvancedMiner Server
14 999
Unlimited Users
Offerings
Pricing Offerings
Adobe Audience ManagerAdvancedMiner
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$2,999 1-2 users
Additional Details* Server Version has unlimited number of users only limited by your server capacity *Prices are quoted in USD
More Pricing Information
Community Pulse
Adobe Audience ManagerAdvancedMiner
Top Pros
Top Cons
Features
Adobe Audience ManagerAdvancedMiner
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
AdvancedMiner
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
AdvancedMiner
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
AdvancedMiner
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
AdvancedMiner
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
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Adobe Audience ManagerAdvancedMiner
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Medium-sized Companies
Oracle Marketing
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Score 8.2 out of 10
Alteryx
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Score 9.0 out of 10
Enterprises
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Oracle Marketing
Score 8.2 out of 10
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Score 9.0 out of 10
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User Ratings
Adobe Audience ManagerAdvancedMiner
Likelihood to Recommend
8.1
(16 ratings)
9.0
(2 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerAdvancedMiner
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Algolytics
It can be time-consuming and expensive to visualize data in multi-cloud and on-premise applications. I would recommend my colleagues try this solution in order to collect, model, and visualize data automatically.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Algolytics
  • Different model integration, more so the external database analytical procedures.
  • Further, AdvancedMiner helps in developing various statistical options and models, for advanced analysis.
  • AdvancedMiner makes the extraction and the mining of data, a proper solution for wide range performance.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Algolytics
  • Nonetheless, AdvancedMiner [does] not focus on large enterprises' data visualization needs.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Algolytics
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Algolytics
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Algolytics
AdvancedMiner creates proper data extraction mechanisms, where storage procedures are also outlined and kept safe. Further, the statistical models are in proper work relationship with AdvancedMiner, which results in results that are accurate and authentic. Further, the complex database analysis from AdvancedMiner allows proper market evaluations and outstanding actionable insights.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Algolytics
  • Self-service capabilities has enabled us to get rid of external data scientists.
  • Workloads has reduced while saving time analyzing data automatically.
  • We have increased time to value.
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ScreenShots

AdvancedMiner Screenshots

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