What users are saying about
31 Ratings
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Score 7.9 out of 101
2 Ratings
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Score 6 out of 101

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Analyza

It is well suited when you have several sources of data.
Christophe Wins profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Analyza
Collection of first-party data
Adobe Audience Manager
9.5
Analyza
Collection of third-party data
Adobe Audience Manager
9.0
Analyza
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Analyza

Data Classification

Adobe Audience Manager
8.5
Analyza
Audience taxonomy
Adobe Audience Manager
8.5
Analyza
Tag Management
Adobe Audience Manager
8.0
Analyza
Data Analysis Dashboard
Adobe Audience Manager
9.0
Analyza

Ad Network Integration

Adobe Audience Manager
8.0
Analyza
Data Transfer
Adobe Audience Manager
8.0
Analyza
DSP integration
Adobe Audience Manager
8.0
Analyza

DMP Analytics

Adobe Audience Manager
8.0
Analyza
Campaign Analytics
Adobe Audience Manager
7.5
Analyza
Audience Analytics
Adobe Audience Manager
8.5
Analyza

BI Standard Reporting

Adobe Audience Manager
Analyza
7.6
Pixel Perfect reports
Adobe Audience Manager
Analyza
7.3
Customizable dashboards
Adobe Audience Manager
Analyza
8.2
Report Formatting Templates
Adobe Audience Manager
Analyza
7.3

Ad-hoc Reporting

Adobe Audience Manager
Analyza
8.4
Drill-down analysis
Adobe Audience Manager
Analyza
9.1
Formatting capabilities
Adobe Audience Manager
Analyza
8.2
Integration with R or other statistical packages
Adobe Audience Manager
Analyza
8.2
Report sharing and collaboration
Adobe Audience Manager
Analyza
8.2

Report Output and Scheduling

Adobe Audience Manager
Analyza
8.9
Publish to Web
Adobe Audience Manager
Analyza
8.2
Publish to PDF
Adobe Audience Manager
Analyza
9.1
Report Versioning
Adobe Audience Manager
Analyza
9.1
Report Delivery Scheduling
Adobe Audience Manager
Analyza
9.1

Data Discovery and Visualization

Adobe Audience Manager
Analyza
7.3
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Analyza
7.3
Predictive Analytics
Adobe Audience Manager
Analyza
7.3

Access Control and Security

Adobe Audience Manager
Analyza
7.7
Multi-User Support (named login)
Adobe Audience Manager
Analyza
7.3
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Audience Manager
Analyza
8.2

Mobile Capabilities

Adobe Audience Manager
Analyza
8.2
Responsive Design for Web Access
Adobe Audience Manager
Analyza
9.1
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Audience Manager
Analyza
7.3

Pros

Adobe Audience Manager

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Analyza

  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
Christophe Wins profile photo

Cons

Adobe Audience Manager

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Analyza

  • I would like to have more modules. Eg. : supply chain tool.
Christophe Wins profile photo

Alternatives Considered

Adobe Audience Manager

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Analyza

Cognos is very expensive and needs heavy IT-team to implement it.
Christophe Wins profile photo

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Analyza

No answers on this topic

Screenshots

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager Editions & Modules

Adobe Audience Manager
Additional Pricing Details

Analyza

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$15,000*
1.  per installation (including licences and maintenance for 3 years)

Analyza Editions & Modules

Analyza
On-premise Edition
Analyza Standalone
$15,0001
1. per installation (including licences and maintenance for 3 years)
SaaS Edition
Analyza Cloud
$15,0001
1. per installation (including licences and maintenance for 3 years)
Additional Pricing Details
The On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).

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