Adobe Audience Manager vs. Spoom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Spoom
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
Spoom (formerly Analyza) is a business intelligence solution that is provided by Spoom Software (formerly PIT Business). The vendor provides support services in Luxembourg, Belgium, France, and other parts of Europe. Spoom allows users to: Build several indicators and dashboards Build ad-hoc analysis without IT knowledge Navigate through data via drill-down and filtering Schedule reports and send results by mail or to external…
$15,000
per installation (including licences and maintenance for 3 years)
Pricing
Adobe Audience ManagerSpoom
Editions & Modules
No answers on this topic
Analyza Standalone
$15,000
per installation (including licences and maintenance for 3 years)
Analyza Cloud
$15,000
per installation (including licences and maintenance for 3 years)
Offerings
Pricing Offerings
Adobe Audience ManagerSpoom
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$15,000 per installation (including licences and maintenance for 3 years)
Additional DetailsThe On-Premise or SaaS solutions are the same price; we provide a dedicated machine or virtual machine for both. For 10 users, the budget is from $15,000 to $90,000 for a full Business Intelligence solution (including licenses and maintenance for 3 years). The installation and configuration cost depends on customer's data architecture, volume and number of sources. It also depends on customizations required (i.e.: exporting pixel to pixel PDF files to a SharePoint platform).
More Pricing Information
Features
Adobe Audience ManagerSpoom
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Spoom
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Spoom
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Spoom
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Spoom
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
7.6
1 Ratings
6% below category average
Pixel Perfect reports00 Ratings7.31 Ratings
Customizable dashboards00 Ratings8.21 Ratings
Report Formatting Templates00 Ratings7.31 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
8.4
1 Ratings
1% above category average
Drill-down analysis00 Ratings9.11 Ratings
Formatting capabilities00 Ratings8.21 Ratings
Integration with R or other statistical packages00 Ratings8.21 Ratings
Report sharing and collaboration00 Ratings8.21 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
8.9
1 Ratings
8% above category average
Publish to Web00 Ratings8.21 Ratings
Publish to PDF00 Ratings9.11 Ratings
Report Versioning00 Ratings9.11 Ratings
Report Delivery Scheduling00 Ratings9.11 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
7.3
1 Ratings
5% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.31 Ratings
Predictive Analytics00 Ratings7.31 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
7.7
1 Ratings
13% below category average
Multi-User Support (named login)00 Ratings7.31 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.21 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Audience Manager
-
Ratings
Spoom
8.2
1 Ratings
2% above category average
Responsive Design for Web Access00 Ratings9.11 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.31 Ratings
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Adobe Audience ManagerSpoom
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User Ratings
Adobe Audience ManagerSpoom
Likelihood to Recommend
8.1
(16 ratings)
8.2
(1 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerSpoom
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Spoom Software
It is well suited when you have several sources of data.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Spoom Software
  • Easy to use
  • Focus on analyzing and not on finding and loading data
  • "One version of the truth"
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Spoom Software
  • I would like to have more modules. Eg. : supply chain tool.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Spoom Software
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Spoom Software
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Spoom Software
Cognos is very expensive and needs heavy IT-team to implement it.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Spoom Software
No answers on this topic
ScreenShots

Spoom Screenshots

Screenshot of Dashboard in AnalyzaScreenshot of Table in AnalyzaScreenshot of Vertical chart in AnalyzaScreenshot of Customized table in AnalyzaScreenshot of Data raw export in AnalyzaScreenshot of Authentification in Analyza