Adobe Audience Manager vs. Bloomreach Commerce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Bloomreach Commerce Experience Cloud
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include:N/A
Pricing
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsBloomreach pricing is quote-based.
More Pricing Information
Community Pulse
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Top Pros
Top Cons
Features
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Bloomreach Commerce Experience Cloud
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Bloomreach Commerce Experience Cloud
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Bloomreach Commerce Experience Cloud
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Bloomreach Commerce Experience Cloud
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.5
45 Ratings
3% below category average
WYSIWYG email editor00 Ratings7.740 Ratings
Dynamic content00 Ratings7.842 Ratings
Ability to test dynamic content00 Ratings7.441 Ratings
Landing pages00 Ratings6.917 Ratings
A/B testing00 Ratings7.843 Ratings
Mobile optimization00 Ratings7.235 Ratings
Email deliverability reporting00 Ratings7.744 Ratings
List management00 Ratings6.936 Ratings
Triggered drip sequences00 Ratings8.030 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.4
33 Ratings
5% below category average
Lead nurturing automation00 Ratings8.329 Ratings
Lead scoring and grading00 Ratings7.128 Ratings
Data quality management00 Ratings7.630 Ratings
Automated sales alerts and tasks00 Ratings6.812 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.0
31 Ratings
8% below category average
Calendaring00 Ratings7.029 Ratings
Event/webinar marketing00 Ratings7.121 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.1
27 Ratings
5% below category average
Social sharing and campaigns00 Ratings7.525 Ratings
Social profile integration00 Ratings6.714 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.3
45 Ratings
3% below category average
Dashboards00 Ratings7.545 Ratings
Standard reports00 Ratings7.043 Ratings
Custom reports00 Ratings7.543 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Bloomreach Commerce Experience Cloud
7.6
72 Ratings
0% above category average
API00 Ratings7.869 Ratings
Role-based workflow & approvals00 Ratings6.833 Ratings
Customizability00 Ratings7.437 Ratings
Integration with Salesforce.com00 Ratings7.34 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.33 Ratings
Integration with SugarCRM00 Ratings7.53 Ratings
Third-party software integrations00 Ratings7.321 Ratings
Best Alternatives
Adobe Audience ManagerBloomreach Commerce Experience Cloud
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Score 7.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
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Score 9.3 out of 10
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User Ratings
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Likelihood to Recommend
8.2
(16 ratings)
9.3
(136 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(7 ratings)
Usability
8.5
(10 ratings)
8.5
(54 ratings)
Availability
-
(0 ratings)
8.5
(14 ratings)
Performance
-
(0 ratings)
8.4
(13 ratings)
Support Rating
7.8
(10 ratings)
9.0
(99 ratings)
In-Person Training
-
(0 ratings)
7.8
(2 ratings)
Online Training
-
(0 ratings)
9.1
(2 ratings)
Implementation Rating
-
(0 ratings)
6.7
(4 ratings)
Configurability
-
(0 ratings)
8.2
(2 ratings)
Ease of integration
-
(0 ratings)
8.6
(2 ratings)
Product Scalability
-
(0 ratings)
8.2
(14 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
Adobe Audience ManagerBloomreach Commerce Experience Cloud
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Bloomreach
The big advantage of the tool is that it's "a Swiss knife." I would recommend it because one can find many features in one place and manage the website, email, and analytics from a single platform. It allows testing experiments, A/B tests, and more. A downside could be that it's such a complex tool that a company needs at least one or more dedicated individuals solely for the Bloomreach tool. For larger companies, this is fine, but for smaller ones, it could be a disadvantage.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
Bloomreach
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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Likelihood to Renew
Adobe
No answers on this topic
Bloomreach
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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Reliability and Availability
Adobe
No answers on this topic
Bloomreach
99% of the time the site is available for when we need to use. With any cloud based software there will be occasion that there is an outage but this is communicated effectively and dealt with quickly. This has never got in the way of what we need to do in our day to day work and wouldn't be thought of as a problem
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Performance
Adobe
No answers on this topic
Bloomreach
The search API is very fast (150ms), even considering we have nearly 2 million products in our catalog. The console pages where you do your configuration, add ranking rules and synonyms are sometimes a bit slower to load, but your customer would not notice any of that. The reports pages are also not the fastest, but definitely okay
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Bloomreach
When I get through to support they are absolutely amazing but I think sometimes the wait can be too long. From experience I also know HubSpot and Dotdigital allow for live calls or call-backs which gives you that extra layer of support and satisfaction. That alone would have taken this score to a 9.
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In-Person Training
Adobe
No answers on this topic
Bloomreach
The team was really helpful in explaining
Read full review
Online Training
Adobe
No answers on this topic
Bloomreach
It gives clear overview in each and every concepts
Read full review
Implementation Rating
Adobe
No answers on this topic
Bloomreach
None it went smoothly
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Bloomreach
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and therefore remove the data when a customer request it.
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Scalability
Adobe
No answers on this topic
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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ScreenShots

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of Funnels that simplify targeting.Screenshot of Retention provides insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of Web layers with A/B testingScreenshot of Drag and drop campaign editorScreenshot of WYSIWYG Email editor & Fully customisable Email templatesScreenshot of CRM with 360° customer behaviour history