Adobe Audience Manager vs. Clear Analytics

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Clear Analytics has almost all the features which are mostly required by the organizations for their data analytics and transformation activities. Clear Analytics is built on the support of a parallel query engine which makes it handle large volume requests and also provides optimized results. However, every solution has some limitations, Clear Analytics lacks advanced features such as Predictive Analytics which is a very demanding feature in the market as most organizations are adopting AI/ML automation for their businesses. Also, it needs to add a lot of advanced visualizations so that the user has the choice of selection. Overall a good solution to be recommended.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Quick management of the data through Excel thanks to the tools Clear Analytics provides such as filtering different information for an easier view.
• Ability to add new KPIs to measure different areas of our business.
• Drag and drop tool which makes an easier usage of Excel.
• Cost-effective. I find Clear Analytics to be affordable considering the number of features added and the unlimited sharing and editing it provides.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• For Charts and Graphs , getting the Power Point Deck would be helpful. As of now we use the data from Excel Reports

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

I have really enjoyed working with Clear Analytics. This platform has contributed to increased production and reliable data control processes. It has flexible user interface that can be operated by any organization member. Reports are shared on simple and transparent way in the dashboard for easy access. Data analytics from all departments have created manageable working environment that have increased production.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I have had multiple scenarios where I had to reach out to the support team of Clear Analytics, be it access-related, general queries, during initial implementation, etc. My overall experience has always been good. I got the needed support every time without any delay. I can definitely recommend Clear Analytics simply on the basis of its excellent support team.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

There are other great tools that are out there but Clear Analytics is reasonable for our business and provides a lot of features that we specifically needed

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Super useful to get started immediately
• Didn't have to rely on migrating data
• Easy to add members
• Easy to learn and build charts

Incentivized