Adobe Audience Manager vs. Clear Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Clear Analytics
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Clear Analytics is a business intelligence solution that enables non technical end users to perform analytics by leveraging existing knowledge of Excel coupled with a built in query builder. Some key features include: Dynamic Data Refresh, Data Share and In-Excel Collaboration.
$29
Per Seat per Month
Pricing
Adobe Audience ManagerClear Analytics
Editions & Modules
No answers on this topic
Personal
$29
Per Seat per Month
Team
$165
upto 10 Seat per Month
Department
$265
upto 25 Seat per month
Organization
$565
Upto 100 per seat per month
Offerings
Pricing Offerings
Adobe Audience ManagerClear Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$800 Initial OnBoarding
Additional DetailsCertain Enterprise level features can be made available to Small Business edition at additional cost. Such services include Scheduler and OLAP connectivity. Custom adapters can also be created to connect to SaaS services.
More Pricing Information
Community Pulse
Adobe Audience ManagerClear Analytics
Top Pros
Top Cons
Features
Adobe Audience ManagerClear Analytics
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
Clear Analytics
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
Clear Analytics
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Clear Analytics
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Clear Analytics
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
9.0
8 Ratings
9% above category average
Pixel Perfect reports00 Ratings9.08 Ratings
Customizable dashboards00 Ratings9.18 Ratings
Report Formatting Templates00 Ratings8.78 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
8.9
8 Ratings
9% above category average
Drill-down analysis00 Ratings9.28 Ratings
Formatting capabilities00 Ratings8.78 Ratings
Report sharing and collaboration00 Ratings8.98 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
9.0
8 Ratings
7% above category average
Publish to Web00 Ratings9.08 Ratings
Publish to PDF00 Ratings9.17 Ratings
Report Versioning00 Ratings8.98 Ratings
Report Delivery Scheduling00 Ratings8.87 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
9.0
8 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.98 Ratings
Location Analytics / Geographic Visualization00 Ratings9.18 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
9.3
8 Ratings
8% above category average
Multi-User Support (named login)00 Ratings9.48 Ratings
Role-Based Security Model00 Ratings9.08 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.48 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Audience Manager
-
Ratings
Clear Analytics
8.6
6 Ratings
7% above category average
Mobile Application00 Ratings8.54 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.76 Ratings
Best Alternatives
Adobe Audience ManagerClear Analytics
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerClear Analytics
Likelihood to Recommend
8.2
(16 ratings)
9.0
(8 ratings)
Usability
8.5
(10 ratings)
9.1
(8 ratings)
Support Rating
7.8
(10 ratings)
9.5
(8 ratings)
User Testimonials
Adobe Audience ManagerClear Analytics
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Clear Analytics
Clear Analytics has almost all the features which are mostly required by the organizations for their data analytics and transformation activities. Clear Analytics is built on the support of a parallel query engine which makes it handle large volume requests and also provides optimized results. However, every solution has some limitations, Clear Analytics lacks advanced features such as Predictive Analytics which is a very demanding feature in the market as most organizations are adopting AI/ML automation for their businesses. Also, it needs to add a lot of advanced visualizations so that the user has the choice of selection. Overall a good solution to be recommended.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Clear Analytics
  • Quick management of the data through Excel thanks to the tools Clear Analytics provides such as filtering different information for an easier view.
  • Ability to add new KPIs to measure different areas of our business.
  • Drag and drop tool which makes an easier usage of Excel.
  • Cost-effective. I find Clear Analytics to be affordable considering the number of features added and the unlimited sharing and editing it provides.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Clear Analytics
  • For Charts and Graphs , getting the Power Point Deck would be helpful. As of now we use the data from Excel Reports
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Clear Analytics
I have really enjoyed working with Clear Analytics. This platform has contributed to increased production and reliable data control processes. It has flexible user interface that can be operated by any organization member. Reports are shared on simple and transparent way in the dashboard for easy access. Data analytics from all departments have created manageable working environment that have increased production.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Clear Analytics
I have had multiple scenarios where I had to reach out to the support team of Clear Analytics, be it access-related, general queries, during initial implementation, etc. My overall experience has always been good. I got the needed support every time without any delay. I can definitely recommend Clear Analytics simply on the basis of its excellent support team.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Clear Analytics
There are other great tools that are out there but Clear Analytics is reasonable for our business and provides a lot of features that we specifically needed
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Clear Analytics
  • Super useful to get started immediately
  • Didn't have to rely on migrating data
  • Easy to add members
  • Easy to learn and build charts
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ScreenShots

Clear Analytics Screenshots

Screenshot of Clear Analytics integrated Excel panel essentially transforms standalone Excel into an enterprise strength, fully auditable, collaborative and centralized business intelligence platform.Screenshot of Users have the ability to dynamically query systems and render that data in any way they like.  No more waiting on IT to create reports.Screenshot of Your firms existing knowledge of Excel enables the firm to be product from day 1. Use the skills already present in your organization and don't pay for outside reporting consultants to create reports for you.Screenshot of Leverage the integration capability of Microsoft's Power BI to extend the reach of your data to web and mobile devices.Screenshot of Leverage all of Excels capabilities, from it's slicers to miniature spark-line charts to create incredibly informative and responsive dashboards.