Adobe Audience Manager vs. ClicData

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

We used ClicData dashboards in a somewhat unorthodox way: we used "Indicators", or icons within tables to represent data, and the results looked great. The ability to integrate 3rd party HTML into dashboards was valuable (although Clic Data correctly warns that response time may suffer). The ability to start small and release dashboards incrementally suited our needs very well. We also valued the responsive account team getting us quickly pointed in the right direction.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Ease of use, I can put together a dashboard in about an hour that is used by daily.
• Support, their support team is super helpful and always has detailed insight.
• Connectors, they have a huge number of connectors that allow easy integration of your data sources.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• More widgets.
• Sometimes it takes a while to refresh.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Like I mentioned before, the ease of use means we not only get very quick results and beautiful dashboards in minutes, it means my team is actually using it because they aren't frustrated in the learning curve or wasting time trying to accomplish simple tasks.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

We've only needed support a couple times in the beginning as we were learning the system and how to display our data in interesting ways. Every time we reached out we got very detailed responses and were connected to someone that you could tell was very interested in making sure we were happy with how things were going.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

ClicData was the most flexible. It is cloud-based and even has WebService access. You can publish your data for access from other applications. The sheer number of data connectors is amazing. The ability to not only create dashboards, but you can schedule them to be delivered to specific recipients on a scheduled basis via PDF or a static HTML page.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• ClicData was by far the most reasonable cost-wise, and we were able to get ROI within just minutes of using it.

Incentivized