What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

ClicData

4 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

ClicData

We used ClicData dashboards in a somewhat unorthodox way: we used "Indicators", or icons within tables to represent data, and the results looked great. The ability to integrate 3rd party HTML into dashboards was valuable (although Clic Data correctly warns that response time may suffer).The ability to start small and release dashboards incrementally suited our needs very well. We also valued the responsive account team getting us quickly pointed in the right direction.
Ben Warren profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
ClicData
Collection of first-party data
Adobe Audience Manager
9.5
ClicData
Collection of third-party data
Adobe Audience Manager
9.0
ClicData
Access to Third-party Data Providers
Adobe Audience Manager
9.0
ClicData

Data Classification

Adobe Audience Manager
8.5
ClicData
Audience taxonomy
Adobe Audience Manager
8.5
ClicData
Tag Management
Adobe Audience Manager
8.0
ClicData
Data Analysis Dashboard
Adobe Audience Manager
9.0
ClicData

Ad Network Integration

Adobe Audience Manager
8.0
ClicData
Data Transfer
Adobe Audience Manager
8.0
ClicData
DSP integration
Adobe Audience Manager
8.0
ClicData

DMP Analytics

Adobe Audience Manager
8.0
ClicData
Campaign Analytics
Adobe Audience Manager
7.5
ClicData
Audience Analytics
Adobe Audience Manager
8.5
ClicData

BI Standard Reporting

Adobe Audience Manager
ClicData
7.0
Customizable dashboards
Adobe Audience Manager
ClicData
7.0

Ad-hoc Reporting

Adobe Audience Manager
ClicData
7.0
Drill-down analysis
Adobe Audience Manager
ClicData
7.0
Formatting capabilities
Adobe Audience Manager
ClicData
7.0

Report Output and Scheduling

Adobe Audience Manager
ClicData
6.5
Publish to Web
Adobe Audience Manager
ClicData
7.0
Publish to PDF
Adobe Audience Manager
ClicData
6.0

Data Discovery and Visualization

Adobe Audience Manager
ClicData
7.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
ClicData
8.0
Location Analytics / Geographic Visualization
Adobe Audience Manager
ClicData
7.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • There are many widgets (charts and tables to use for dashboards). There is no limit to the number of dashboards.
  • Data synchronization is simple with their data connectors. Connect to Dropbox, SQL, Google Drive and more...
  • Each dashboard has its own live link that you can set to use forever or have it expire after a given set of time.
  • The flexibility of the product is key. Use of Azure for data storage and data connectivity to just about any type of data source is a big benefit.
Ben Warren profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • I wish there were even more widgets for the dashboards such as calendar layouts.
  • It would also be nice to be able to query the back-end data using SQL Studio.
  • It would be nice to change data connections from the dashboard to dashboard even though they have the same fields and schema.
Ben Warren profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
ClicData was the most flexible. It is cloud-based and even has WebService access. You can publish your data for access from other applications. The sheer number of data connectors is amazing. The ability to not only create dashboards, but you can schedule them to be delivered to specific recipients on a scheduled basis via PDF or a static HTML page.
Ben Warren profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
ClicData10.0
Based on 1 answer
I will be very honest, our operations would not be as efficient as they are today without ClicData boards. They are easy to deploy (my main role is an operations manager, I am not a programmer). Our customers love them and love us for the transparency in our promise to them. I have created dashboards for operations, sales, and marketing.If there is one wish I have is for it to connect via SSO or AD.
Ben Warren profile photo

Data Integration

No score
No answers yet
No answers on this topic
ClicData10.0
Based on 1 answer
I have not found a data source that ClicData has not been able to connect to. I can even connect via ODBC to our older AS400 system.
Ben Warren profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
No answers on this topic

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ClicData

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$20*
1.  data volume, type of data source and level of automation
Additional Pricing Details