What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Crownpeak DXM

4 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Crownpeak DXM

Are you ok having extra people manually categorize content and update most things by hand?
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Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Crownpeak DXM
Collection of first-party data
Adobe Audience Manager
9.5
Crownpeak DXM
Collection of third-party data
Adobe Audience Manager
9.0
Crownpeak DXM
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Crownpeak DXM

Data Classification

Adobe Audience Manager
8.5
Crownpeak DXM
Audience taxonomy
Adobe Audience Manager
8.5
Crownpeak DXM
Tag Management
Adobe Audience Manager
8.0
Crownpeak DXM
Data Analysis Dashboard
Adobe Audience Manager
9.0
Crownpeak DXM

Ad Network Integration

Adobe Audience Manager
8.0
Crownpeak DXM
Data Transfer
Adobe Audience Manager
8.0
Crownpeak DXM
DSP integration
Adobe Audience Manager
8.0
Crownpeak DXM

DMP Analytics

Adobe Audience Manager
8.0
Crownpeak DXM
Campaign Analytics
Adobe Audience Manager
7.5
Crownpeak DXM
Audience Analytics
Adobe Audience Manager
8.5
Crownpeak DXM

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Hosting simple article pages and images
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The development environment is sub-par. It's difficult to create any type of "application" as the format of page templates is not suited for compile-time checks, cross classes, and many .NET libraries are excluded. You cannot use modern development techniques such as SASS for CSS, nor does their system minify or bundle JavaScript or CSS. There is no place for a standard relational database so creating "category" pages of related content is difficult. There is no source control integration. Again. No source control history or usage whatsoever. Also, a real difficulty in development is the code-deploy-wait model used - it's similar to SharePoint in that a developer makes a change to a template, saves, and then needs to "deploy" that change to another server to view it. The deployment usually takes from seconds to minutes. This makes development take a lot longer than other platforms where the feedback is more immediate.
  • The content creation user experience is very confusing. For instance, there is a "new" menu for creating content but the developers control of that is limited and end users often get lost in a large development template folder looking for the "right" template to use. Other content creation systems like Wordpress are a lot more intuitive.
  • The documentation and online forum are particularly lacking. The documentation does not have many examples and the forum is extremely cumbersome and limited. Most of the "help" documentation is sideways Powerpoints. CrownPeak makes up for this with their support email system - they respond very quickly - but it's very hard to look up anything for yourself.
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Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
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Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager More Information

Crownpeak DXM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Crownpeak DXM More Information