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Score 7.7 out of 101
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Score 8.5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

Great tool to start with. It provides great insight into what is happening on your sites and provides good information for general tasks. It is an easy to use big data analysis and reporting tool.
It is able to track detailed visitor behavior by connecting with tag manager or other tools. You have to use it in connection with other solutions.
You may not like it if your plan to collect and store personal data (emails, names, addresses, IP addreses) when you can violate any of google usage terms and conditions. If you plan to use the account profesionally, you should definitely read the terms and understand what is not allowed.
Viktor Mulac profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Analytics Premium
Collection of first-party data
Adobe Audience Manager
9.5
Google Analytics Premium
Collection of third-party data
Adobe Audience Manager
9.0
Google Analytics Premium
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Analytics Premium

Data Classification

Adobe Audience Manager
8.5
Google Analytics Premium
Audience taxonomy
Adobe Audience Manager
8.5
Google Analytics Premium
Tag Management
Adobe Audience Manager
8.0
Google Analytics Premium
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Analytics Premium

Ad Network Integration

Adobe Audience Manager
8.0
Google Analytics Premium
Data Transfer
Adobe Audience Manager
8.0
Google Analytics Premium
DSP integration
Adobe Audience Manager
8.0
Google Analytics Premium

DMP Analytics

Adobe Audience Manager
8.0
Google Analytics Premium
Campaign Analytics
Adobe Audience Manager
7.5
Google Analytics Premium
Audience Analytics
Adobe Audience Manager
8.5
Google Analytics Premium

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Data Source Integration
  • Experts guidance and account management
  • Analytics Maturity Assessment
Moses Sam Paul Johnraj profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • In-Page Analytics - This feature has given our team a headache or two, and breadth of troubleshooting threads in the support community speaks to this as well. For lack of a better way to explain, its buggy.
  • Content Experiments - This feature certainly has value and it's place in the world of free analytics tools, but it is simple and limited. There is tremendous potential to have all this marketing data drive a multi-faceted and variate testing /optimization scenario. But our business will likely leverage a complementary tool for anything requiring this level of complexity.
Eric Buhman profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Analytics Premium8.3
Based on 10 answers
While Google Analytics met our basic business needs, it isn't customizable enough, especially compared to some of the other big analytics programs like Omniture/SiteCatalyst. It's much easier to look at the data we actually need in other analytics programs -- as Premium customers, we felt we should not have been limited to only certain metrics under certain conditions, etc. We also were not happy with the support we got from the GA team, and felt that we were essentially on our own when it came to finding solutions to our particular business needs.That said, Google is making some good changes to GA Premium, so it looks like some of these problems will improve in the future. New features like the BigQuery integration and Universal Analytics are supposed to make customization easier, and allow users to look at more granular data. Google does seem to understand how users would like to look at data (as evidence by the move toward an acquisition/behavior/conversion buckets model), even if the GA program isn't quite there yet.
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Usability

No score
No answers yet
No answers on this topic
Google Analytics Premium8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Eric Buhman profile photo

Support

No score
No answers yet
No answers on this topic
Google Analytics Premium8.0
Based on 4 answers
Things are good but there is room for improvement by providing faster response
Pramod Khanchandani profile photo

Online Training

No score
No answers yet
No answers on this topic
Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

No score
No answers yet
No answers on this topic
Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Google is an established business with great customer service and quality products. We will probably choose Google products over other similar systems for that reason. They do a good job at helping small businesses all the way to huge businesses.
Erin Ruoff profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Always a positive ROI when we can change what needs help with the reporting it gives.
Erin Ruoff profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details