What users are saying about
31 Ratings
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Score 7.9 out of 101
316 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

There are two primary questions I would ask: 1. What vertical does this site or sites fall under? (retail, finance, content, travel, etc.) 2. How many sites are there?If the answer to question #1 is not retail, I would strongly consider it as a front runner and if the company is looking to implement an analytics solution across multiple sites, then I would definitely recommend Google Analytics Premium
Rebecca Visconti profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Analytics Premium
Collection of first-party data
Adobe Audience Manager
9.5
Google Analytics Premium
Collection of third-party data
Adobe Audience Manager
9.0
Google Analytics Premium
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Analytics Premium

Data Classification

Adobe Audience Manager
8.5
Google Analytics Premium
Audience taxonomy
Adobe Audience Manager
8.5
Google Analytics Premium
Tag Management
Adobe Audience Manager
8.0
Google Analytics Premium
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Analytics Premium

Ad Network Integration

Adobe Audience Manager
8.0
Google Analytics Premium
Data Transfer
Adobe Audience Manager
8.0
Google Analytics Premium
DSP integration
Adobe Audience Manager
8.0
Google Analytics Premium

DMP Analytics

Adobe Audience Manager
8.0
Google Analytics Premium
Campaign Analytics
Adobe Audience Manager
7.5
Google Analytics Premium
Audience Analytics
Adobe Audience Manager
8.5
Google Analytics Premium

Pros

Adobe Audience Manager

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

  • Ability to assign much more custom variables then free version ( 50 custom variables available in premium version compared to 5 in the free version)
  • Ability to get raw data . So no more sampling issue or reaching table size limit ( as in free GA or some other tools)
  • Ability to segment data in so many ways
  • Integration of GA with website optimizer tool ( the renamed optimizer to something else). It provides so much more flexibility one A/B testing data can be sliced and dice with all the metrics and traffic of website
Pramod Khanchandani profile photo

Cons

Adobe Audience Manager

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

  • Honestly, there isn't a thing that I would actually change or improve on Analytics 360.
Jimmy Guillermo profile photo

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 8.3
Based on 10 answers
My company likes the technology, and it does exactly what we need to grow our business and our customers' business
Michael Loban profile photo

Usability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 8.2
Based on 4 answers
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Rebecca Visconti profile photo

Support

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 10.0
Based on 5 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman profile photo

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey profile photo

Implementation

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Analytics Premium

Google Analytics Premium 9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

Adobe Audience Manager

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

Google Analytics Premium is the best system in my opinion because it comes straight from the company that runs the Internet. Since we put a lot of money into Google advertising and bringing traffic to our site, the ability to have real-time information with support staff makes it top-notch.
Stefanie Cash profile photo

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Google Analytics Premium

  • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
  • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
  • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
Anthony Burke profile photo

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager Editions & Modules

Adobe Audience Manager
Additional Pricing Details

Google Analytics Premium

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics Premium Editions & Modules

Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details

Add comparison