What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Google Data Studio

23 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

Well suited
  • Generating internal reports and share them with other colleagues in the organization
  • Combining several sources of data in one report, very interesting to generate reports of marketing online for the clients
  • Filtering data in the reports easily
Less appropriate
  • Extracting data from non-internal or Google sources
  • Combining metrics from different sources
Enrique Clemente profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Data Studio
Collection of first-party data
Adobe Audience Manager
9.5
Google Data Studio
Collection of third-party data
Adobe Audience Manager
9.0
Google Data Studio
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Data Studio

Data Classification

Adobe Audience Manager
8.5
Google Data Studio
Audience taxonomy
Adobe Audience Manager
8.5
Google Data Studio
Tag Management
Adobe Audience Manager
8.0
Google Data Studio
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Data Studio

Ad Network Integration

Adobe Audience Manager
8.0
Google Data Studio
Data Transfer
Adobe Audience Manager
8.0
Google Data Studio
DSP integration
Adobe Audience Manager
8.0
Google Data Studio

DMP Analytics

Adobe Audience Manager
8.0
Google Data Studio
Campaign Analytics
Adobe Audience Manager
7.5
Google Data Studio
Audience Analytics
Adobe Audience Manager
8.5
Google Data Studio

BI Standard Reporting

Adobe Audience Manager
Google Data Studio
8.3
Pixel Perfect reports
Adobe Audience Manager
Google Data Studio
7.5
Customizable dashboards
Adobe Audience Manager
Google Data Studio
8.8
Report Formatting Templates
Adobe Audience Manager
Google Data Studio
8.5

Ad-hoc Reporting

Adobe Audience Manager
Google Data Studio
7.5
Drill-down analysis
Adobe Audience Manager
Google Data Studio
5.7
Formatting capabilities
Adobe Audience Manager
Google Data Studio
8.0
Integration with R or other statistical packages
Adobe Audience Manager
Google Data Studio
7.0
Report sharing and collaboration
Adobe Audience Manager
Google Data Studio
9.2

Report Output and Scheduling

Adobe Audience Manager
Google Data Studio
6.7
Publish to Web
Adobe Audience Manager
Google Data Studio
7.8
Publish to PDF
Adobe Audience Manager
Google Data Studio
4.7
Report Versioning
Adobe Audience Manager
Google Data Studio
6.0
Report Delivery Scheduling
Adobe Audience Manager
Google Data Studio
6.0
Delivery to Remote Servers
Adobe Audience Manager
Google Data Studio
9.0

Data Discovery and Visualization

Adobe Audience Manager
Google Data Studio
6.9
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Google Data Studio
7.8
Location Analytics / Geographic Visualization
Adobe Audience Manager
Google Data Studio
7.0
Predictive Analytics
Adobe Audience Manager
Google Data Studio
6.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
  • Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
  • Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
  • Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.
Tegan Jenner profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
  • This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
  • Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.
Tegan Jenner profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Google Data Studio is much more intuitive to pick up and start using immediately. There was very little need for formal training or onboarding to start using the tool quickly. Power BI was much more difficult to start using.The formatting in GDS is also very customizable, and clients appreciate reports that look like they are created specifically for them.
Tegan Jenner profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.)
  • However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.
Tegan Jenner profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Data Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details