What users are saying about
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61 Ratings
31 Ratings
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Score 7.9 out of 101

Google Data Studio

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61 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

If you are looking for a free data visualization tool or are a smaller business that uses mainly Google entry products and a few outside analytical tracking tools, then I would highly recommend Google Data Studio. Instead, if you evaluate data from a lot of third-party tools or you have an enterprise software solutions, it would be better suited to look into a paid data visualization tool like Tableau.
Sam Lepak profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Data Studio
Collection of first-party data
Adobe Audience Manager
9.5
Google Data Studio
Collection of third-party data
Adobe Audience Manager
9.0
Google Data Studio
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Data Studio

Data Classification

Adobe Audience Manager
8.5
Google Data Studio
Audience taxonomy
Adobe Audience Manager
8.5
Google Data Studio
Tag Management
Adobe Audience Manager
8.0
Google Data Studio
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Data Studio

Ad Network Integration

Adobe Audience Manager
8.0
Google Data Studio
Data Transfer
Adobe Audience Manager
8.0
Google Data Studio
DSP integration
Adobe Audience Manager
8.0
Google Data Studio

DMP Analytics

Adobe Audience Manager
8.0
Google Data Studio
Campaign Analytics
Adobe Audience Manager
7.5
Google Data Studio
Audience Analytics
Adobe Audience Manager
8.5
Google Data Studio

BI Standard Reporting

Adobe Audience Manager
Google Data Studio
7.8
Pixel Perfect reports
Adobe Audience Manager
Google Data Studio
7.4
Customizable dashboards
Adobe Audience Manager
Google Data Studio
8.6
Report Formatting Templates
Adobe Audience Manager
Google Data Studio
7.2

Ad-hoc Reporting

Adobe Audience Manager
Google Data Studio
7.3
Drill-down analysis
Adobe Audience Manager
Google Data Studio
6.5
Formatting capabilities
Adobe Audience Manager
Google Data Studio
7.2
Integration with R or other statistical packages
Adobe Audience Manager
Google Data Studio
6.4
Report sharing and collaboration
Adobe Audience Manager
Google Data Studio
9.1

Report Output and Scheduling

Adobe Audience Manager
Google Data Studio
7.8
Publish to Web
Adobe Audience Manager
Google Data Studio
8.3
Publish to PDF
Adobe Audience Manager
Google Data Studio
7.4
Report Versioning
Adobe Audience Manager
Google Data Studio
6.9
Report Delivery Scheduling
Adobe Audience Manager
Google Data Studio
7.2
Delivery to Remote Servers
Adobe Audience Manager
Google Data Studio
9.5

Data Discovery and Visualization

Adobe Audience Manager
Google Data Studio
7.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Google Data Studio
7.0
Location Analytics / Geographic Visualization
Adobe Audience Manager
Google Data Studio
7.7
Predictive Analytics
Adobe Audience Manager
Google Data Studio
6.2

Pros

Adobe Audience Manager

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

  • Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
  • Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
  • It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
Sam Lepak profile photo

Cons

Adobe Audience Manager

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

  • We often have data fields that have multiple values separated by commas. Some BI tools provide options to visualize that data as a group or as individual data points. Unfortunately, I've yet to find a simple way to do this in Google Data Studio
  • Copying a report is, surprisingly, different from other Google Suite tools. Continuity is difficult in a company the size of Google but it's still disappointing.
  • Forgiveness could be improved when it comes to configuring the data resource. Often, sometimes 20+ minutes can be wasted on a 1 second mistake. This could be a user error but it's one that I haven't found an easy answer for.
No photo available

Usability

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 9.0
Based on 2 answers
Google Data Studio is a highly usable, approachable dashboard program to ingest and analyze/visualize data and information. It offers a number of templates to organize and present material in a logical fashion.
Leah Jakaitis profile photo

Alternatives Considered

Adobe Audience Manager

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

Tableau and Domo are MUCH more robust tools than Google Data Studio. We did try to use Tableau before using GDS and we ended up not using Tableau to its full potential since we didn't know what we didn't know. After using GDS for almost 2 years, we now have a solid understanding of what we need out of a data viz tool. We know GDS's limitations and can take that knowledge with us to making the next step up in a data viz tool
Meredith Walter profile photo

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

  • Ability to create clean reports for internal use
  • Ability to create readable reports for clients
  • Cut down on time and materials to provide for internal staff and clients
No photo available

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Data Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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