What users are saying about

Google Data Studio

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41 Ratings
31 Ratings
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Score 7.7 out of 101

Google Data Studio

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41 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Data Studio

I think Google Data Studio is great for teams that are reporting on complex websites and/or have multiple traffic sources and campaigns, and want to pull key data into one place. It's especially useful if you don't have a dedicated analytics staff, as it does cut down on reporting time. You do need to have some analytics knowledge to use the tool, however; otherwise what's being displayed could be misleading or confusing. The takeaways are just as important as the data itself
Ben Rubenstein profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Data Studio
Collection of first-party data
Adobe Audience Manager
9.5
Google Data Studio
Collection of third-party data
Adobe Audience Manager
9.0
Google Data Studio
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Data Studio

Data Classification

Adobe Audience Manager
8.5
Google Data Studio
Audience taxonomy
Adobe Audience Manager
8.5
Google Data Studio
Tag Management
Adobe Audience Manager
8.0
Google Data Studio
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Data Studio

Ad Network Integration

Adobe Audience Manager
8.0
Google Data Studio
Data Transfer
Adobe Audience Manager
8.0
Google Data Studio
DSP integration
Adobe Audience Manager
8.0
Google Data Studio

DMP Analytics

Adobe Audience Manager
8.0
Google Data Studio
Campaign Analytics
Adobe Audience Manager
7.5
Google Data Studio
Audience Analytics
Adobe Audience Manager
8.5
Google Data Studio

BI Standard Reporting

Adobe Audience Manager
Google Data Studio
7.9
Pixel Perfect reports
Adobe Audience Manager
Google Data Studio
7.2
Customizable dashboards
Adobe Audience Manager
Google Data Studio
8.8
Report Formatting Templates
Adobe Audience Manager
Google Data Studio
7.7

Ad-hoc Reporting

Adobe Audience Manager
Google Data Studio
7.2
Drill-down analysis
Adobe Audience Manager
Google Data Studio
6.2
Formatting capabilities
Adobe Audience Manager
Google Data Studio
7.5
Integration with R or other statistical packages
Adobe Audience Manager
Google Data Studio
5.7
Report sharing and collaboration
Adobe Audience Manager
Google Data Studio
9.2

Report Output and Scheduling

Adobe Audience Manager
Google Data Studio
7.9
Publish to Web
Adobe Audience Manager
Google Data Studio
8.3
Publish to PDF
Adobe Audience Manager
Google Data Studio
7.4
Report Versioning
Adobe Audience Manager
Google Data Studio
7.3
Report Delivery Scheduling
Adobe Audience Manager
Google Data Studio
7.0
Delivery to Remote Servers
Adobe Audience Manager
Google Data Studio
9.5

Data Discovery and Visualization

Adobe Audience Manager
Google Data Studio
7.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Audience Manager
Google Data Studio
7.6
Location Analytics / Geographic Visualization
Adobe Audience Manager
Google Data Studio
8.0
Predictive Analytics
Adobe Audience Manager
Google Data Studio
6.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • The integration offering is robust and I've yet to run into a situation where we were not able to get our data into Google Data Studio
  • Creating a beautiful report can be done with minimal training
  • Sharing a report and determining the permissions takes seconds which is especially valuable when someone wants to see something quickly
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Having green/red arrows to show how a metrics is fluctuating vs a defined period.
  • Having control box or dials to switch between weekly and monthly views or filtering lists on different levels.
  • The module to control external sources is awful and very complex and unreliable. Stick to GA data for now or use another tool such as Klipfolio to gain time.
Francois Salvert profile photo

Usability

No score
No answers yet
No answers on this topic
Google Data Studio9.0
Based on 2 answers
Google Data Studio is a highly usable, approachable dashboard program to ingest and analyze/visualize data and information. It offers a number of templates to organize and present material in a logical fashion.
Leah Jakaitis profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
The only benefit to Data Studio compared to Klipfolio is being free. In any other aspect or function that I've used, Klipfolio is far better.
Francois Salvert profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Saved time by not looking at sheets and instead using a dashboard
Jasmeet S Babra profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Data Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details