31 Ratings
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Score 7.7 out of 101
146 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Google Marketing Platform (formerly DoubleClick)

DoubleClick (DS3) is very well suited to a company that is operating several accounts across several Brands / Products / Regions and is heavily invested in Search and/or Native. If you're using DCM/Floodlights, the tracking is very accurate and very easy to import into DS3 to have full front-to-back tracking, especially with the Business Data element.
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Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Google Marketing Platform (formerly DoubleClick)
Collection of first-party data
Adobe Audience Manager
9.5
Google Marketing Platform (formerly DoubleClick)
Collection of third-party data
Adobe Audience Manager
9.0
Google Marketing Platform (formerly DoubleClick)
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Google Marketing Platform (formerly DoubleClick)

Data Classification

Adobe Audience Manager
8.5
Google Marketing Platform (formerly DoubleClick)
Audience taxonomy
Adobe Audience Manager
8.5
Google Marketing Platform (formerly DoubleClick)
Tag Management
Adobe Audience Manager
8.0
Google Marketing Platform (formerly DoubleClick)
Data Analysis Dashboard
Adobe Audience Manager
9.0
Google Marketing Platform (formerly DoubleClick)

Ad Network Integration

Adobe Audience Manager
8.0
Google Marketing Platform (formerly DoubleClick)
8.4
Data Transfer
Adobe Audience Manager
8.0
Google Marketing Platform (formerly DoubleClick)
8.4
DSP integration
Adobe Audience Manager
8.0
Google Marketing Platform (formerly DoubleClick)
8.4

DMP Analytics

Adobe Audience Manager
8.0
Google Marketing Platform (formerly DoubleClick)
Campaign Analytics
Adobe Audience Manager
7.5
Google Marketing Platform (formerly DoubleClick)
Audience Analytics
Adobe Audience Manager
8.5
Google Marketing Platform (formerly DoubleClick)

Ad Campaigns

Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.2
Ad campaign creation
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.3
Display advertising
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.3
Ad display and retargeting segmentation
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
7.8
Sequence targeting
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.5

Ad Reporting & Analytics

Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.0
Ad dashboards
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.2
Ad conversion tracking
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.8
Ad attribution reporting
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
8.1
Cross-channel ad management
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
7.6
Ad forecasting and optimization
Adobe Audience Manager
Google Marketing Platform (formerly DoubleClick)
7.8

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Reporting - reporting interface is easy to use, and reports typically generate quickly.
  • Tag Management - creating Floodlight tags is very simple and allows customization through custom variables. In addition, it is very easy to append other tracking pixels (from publishers, attribution partners, etc.) to Floodlight containers. DoubleClick also makes it easy to append campaign-wide pixels for universal tracking tags, e.g. Brand Study tracking tags.
  • Seamless process with publishers - because most publishers are familiar with DoubleClick products, it is generally easy to grant reporting access to publisher contacts so that they can monitor campaigns and be proactive about making optimizations.
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Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Not all capabilities are available across other channels, including mobile and video. The DPS is built primarily for display.
  • Increase "real time". Data is recorded and shown within 4 hours - 24 hours, which causes delays and mis-judgments in optimizations.
  • Algorithm needs improvement as it not always delivers the most efficient and strong results.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 13 answers
I was quite satisfied with DoubleClick, so I will gladly renew it, if I need it again.
No photo available

Usability

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
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Support

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)5.7
Based on 3 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
No photo available

Implementation

No score
No answers yet
No answers on this topic
Google Marketing Platform (formerly DoubleClick)6.0
Based on 2 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
DoubleClick offers the more targeting capabilities at a lower cost compared to other products. Unlike other DSPs, Doubleclick functions well with other Google products our clients are using (including Search, DFA Ad serving, etc.), which streamlines process and allows for greater insights about audiences and campaign performance. Furthermore, there is a strong and large support team available to address any technical issues. Other services or products do not have comparable resources to find solutions.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • The new ad serving interface has helped with our efficiency by cutting the amount of time it takes to set up a campaign in half.
  • The reporting summary tool has allowed us to to speed up the process of reviewing performance, which has improved our ability to optimize and led to even greater performance for our clients.
Brad Turner profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Marketing Platform (formerly DoubleClick)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details