What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
57 Ratings
12 Ratings

Adobe Audience Manager

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
57 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.1 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

IBM ECM

Again, I like to think of my association and usage of IBM Case Manager V.5.2. Please keep in mind that this is only one component of the IBM Enterprise Content Management suite of products. I believe IBM Case Manager is an ideal solution for medium to large companies looking to automate lnad
Gary Douglas | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
IBM ECM
Collection of first-party data
Adobe Audience Manager
8.4
IBM ECM
Collection of third-party data
Adobe Audience Manager
7.8
IBM ECM
Access to Third-party Data Providers
Adobe Audience Manager
7.8
IBM ECM

Data Classification

Adobe Audience Manager
8.3
IBM ECM
Audience taxonomy
Adobe Audience Manager
8.5
IBM ECM
Tag Management
Adobe Audience Manager
8.3
IBM ECM
Data Analysis Dashboard
Adobe Audience Manager
8.2
IBM ECM

Ad Network Integration

Adobe Audience Manager
8.2
IBM ECM
Data Transfer
Adobe Audience Manager
8.1
IBM ECM
DSP integration
Adobe Audience Manager
8.3
IBM ECM

DMP Analytics

Adobe Audience Manager
8.7
IBM ECM
Campaign Analytics
Adobe Audience Manager
8.4
IBM ECM
Audience Analytics
Adobe Audience Manager
8.9
IBM ECM

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

IBM ECM

  • It provides easy to use administrative tools to work with the product.
  • Good documentation on the production is available which makes it easier to use.
  • It supports high availability architecture
Prabhakar Digumarthi | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

IBM ECM

  • As enterprise and mid-market systems go, the price is highly competitive (especially when you consider what's included in the license). That said, this product is not accessible for small businesses as a self hosted solution. The "Navigator on Cloud" solution is much more accessible, but gives less control over data.
  • To get all the features, there are many moving parts. For large enterprises, this is no problem, and the cloud solution obviates most of these concerns.
Eric Walk | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

IBM ECM

IBM ECM 8.6
Based on 6 answers
There is no plan to change ECM at organizational level. Replacing products and changing custom applications involves lot of effort
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

IBM ECM

IBM ECM 7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

IBM ECM

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

IBM ECM

Our relationship with IBM is long standing. We have been Gold Partners for some time and are viewed by many internal groups as their Go To partner for large ECM deployments. Most of our systems engineers hold multiple certifications as solutions developers. Our clients are national and international. The support we receive from IBM has been excellent and our partnership with them on numerous projects has been excellent.
Gary Douglas | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

IBM ECM

  • We have seen our customers realize increased employee efficiency by reducing the amount of time it takes to process a transaction.
  • We have seen improvements in customer service because information can be made more readily available to customer service personnel who are fielding service calls.
  • We have seen improvements in decision making because processing-related statistics are more readily available to the managers who need the input to make quality business decisions that affect the day-to-day operations.
Scott Maloney | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

IBM ECM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
IBM ECM
8.1

Likelihood to Renew

Adobe Audience Manager
IBM ECM
8.6

Usability

Adobe Audience Manager
8.5
IBM ECM
7.3

Support Rating

Adobe Audience Manager
8.0
IBM ECM

Add comparison