What users are saying about

IBM ECM

11 Ratings

Adobe Audience Manager

31 Ratings
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Score 7.7 out of 101

IBM ECM

11 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

IBM ECM

Again, I like to think of my association and usage of IBM Case Manager V.5.2. Please keep in mind that this is only one component of the IBM Enterprise Content Management suite of products. I believe IBM Case Manager is an ideal solution for medium to large companies looking to automate lnad
Gary Douglas profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
IBM ECM
Collection of first-party data
Adobe Audience Manager
9.5
IBM ECM
Collection of third-party data
Adobe Audience Manager
9.0
IBM ECM
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IBM ECM

Data Classification

Adobe Audience Manager
8.5
IBM ECM
Audience taxonomy
Adobe Audience Manager
8.5
IBM ECM
Tag Management
Adobe Audience Manager
8.0
IBM ECM
Data Analysis Dashboard
Adobe Audience Manager
9.0
IBM ECM

Ad Network Integration

Adobe Audience Manager
8.0
IBM ECM
Data Transfer
Adobe Audience Manager
8.0
IBM ECM
DSP integration
Adobe Audience Manager
8.0
IBM ECM

DMP Analytics

Adobe Audience Manager
8.0
IBM ECM
Campaign Analytics
Adobe Audience Manager
7.5
IBM ECM
Audience Analytics
Adobe Audience Manager
8.5
IBM ECM

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Speaking of IBM Case Manager in particular, we believe that just about every business process involving the effort of knowledge workers can be enhanced and automated using IBM Case Manager. If a process or set of tasks requires the judgment, decision-making skills, and experience of a knowledge worker, then the process can be configured for IBM Case Manager. If the process is dynamic and requires flexibility such that the business outcome depends upon the choices and decisions made during the process, then IBM Case Manager is the ideal solution for automation, tracking, and collaboration of such work.
  • With regards to Content Management, we are particularly fond of and adept at utilizing both IBM Content Collector, IBM Classification Manager, and IBM Enterprise Records. As business communications have changed over the last 20 years, the growth of digital content housed within the burgeoning storage silos located throughout a company's infrastructure has swelled to nearly unmanageable levels. This impacts them in numerous ways; from the direct costs associated with ever increasing storage, to the unknowable costs associated with the legal liability of content residing on their systems, to the lost opportunity of un-mined customer data residing on their systems. All of these impacts can be mitigated by the application of IBM Content Management and Content Analytics.
  • To me personally, I believe the greatest strength of products like these are their immense configurability. Depending upon the business requirements of the customer, systems such as those mentioned above can be configured in almost inexhaustible arrangements to accomplish just about any task that can be imagined - all to satisfy the needs and requirements of the demands of the business. From collecting email from mail servers and evaluating it for its context, not just it's content, in order to determine its worth to the organization, to creating File Plans for storing content in a smart repository which makes possible content lifecycle management and defensible disposal, IBM just does this better than any other products I am familiar with.
Gary Douglas profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • In terms of weaknesses or negatives associated with using IBM products, to me only the cost and complexity are barriers. The cost puts these solutions out of the range of many mid-size to smaller companies who could benefit from the solutions provided by their products. As a Systems Engineer with responsibility to design and deploy solutions, the learning curve is steep and lengthy. Well worth the effort, but it requires a commitment and dedication.
  • With regards to that, I'm always challenged when learning the technology.
Gary Douglas profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM ECM8.6
Based on 6 answers
We have been using IBM Enterprise Content Management for years and feel comfortable using this.
Prabhakar Digumarthi profile photo

Usability

No score
No answers yet
No answers on this topic
IBM ECM7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
The support that IBM provides.
Prabhakar Digumarthi profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • We were able to replace manual document management and manual verification and approval of proof of document with IBM ECM
  • Initially we had several issues but it was OK when the environment and applications were stabilized. We had issues with old version of products, but the product is almost stable since 4.5 version
  • Workflow part has some issues and caused some delays in processing and also resulted in some manual processing
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM ECM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details