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11 Ratings
31 Ratings
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Score 7.8 out of 101
11 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

IBM ECM

Self-hosted IBM ECM Solutions are appropriate for any large organization with substantial internal infrastructure management teams and a commitment to training their staff. Other organizations should consider the Cloud based offerings.
Eric Walk profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
IBM ECM
Collection of first-party data
Adobe Audience Manager
9.5
IBM ECM
Collection of third-party data
Adobe Audience Manager
9.0
IBM ECM
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IBM ECM

Data Classification

Adobe Audience Manager
8.5
IBM ECM
Audience taxonomy
Adobe Audience Manager
8.5
IBM ECM
Tag Management
Adobe Audience Manager
8.0
IBM ECM
Data Analysis Dashboard
Adobe Audience Manager
9.0
IBM ECM

Ad Network Integration

Adobe Audience Manager
8.0
IBM ECM
Data Transfer
Adobe Audience Manager
8.0
IBM ECM
DSP integration
Adobe Audience Manager
8.0
IBM ECM

DMP Analytics

Adobe Audience Manager
8.0
IBM ECM
Campaign Analytics
Adobe Audience Manager
7.5
IBM ECM
Audience Analytics
Adobe Audience Manager
8.5
IBM ECM

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Scalability
  • Flexibility
  • Security
Eric Walk profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • There can be scope of improvement in the area of content modeling.
Prabhakar Digumarthi profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM ECM8.6
Based on 6 answers
We have been using IBM Enterprise Content Management for years and feel comfortable using this.
Prabhakar Digumarthi profile photo

Usability

No score
No answers yet
No answers on this topic
IBM ECM7.3
Based on 1 answer
The end-user experience is excellent. The Administration experience needs some more work.
Eric Walk profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
The support that IBM provides.
Prabhakar Digumarthi profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • After using the IBM ECM in HR department the productivity of the department increased
  • There are lot of cost savings because of eliminating the need to maintain physical documents
Prabhakar Digumarthi profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM ECM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details