Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

IgnitionOne Digital Marketing Suite

4 Ratings
Score 3.2 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
IgnitionOne Digital Marketing Suite
Collection of first-party data
Adobe Audience Manager
9.5
IgnitionOne Digital Marketing Suite
Collection of third-party data
Adobe Audience Manager
9.0
IgnitionOne Digital Marketing Suite
Access to Third-party Data Providers
Adobe Audience Manager
9.0
IgnitionOne Digital Marketing Suite

Data Classification

Adobe Audience Manager
8.5
IgnitionOne Digital Marketing Suite
Audience taxonomy
Adobe Audience Manager
8.5
IgnitionOne Digital Marketing Suite
Tag Management
Adobe Audience Manager
8.0
IgnitionOne Digital Marketing Suite
Data Analysis Dashboard
Adobe Audience Manager
9.0
IgnitionOne Digital Marketing Suite

Ad Network Integration

Adobe Audience Manager
8.0
IgnitionOne Digital Marketing Suite
Data Transfer
Adobe Audience Manager
8.0
IgnitionOne Digital Marketing Suite
DSP integration
Adobe Audience Manager
8.0
IgnitionOne Digital Marketing Suite

DMP Analytics

Adobe Audience Manager
8.0
IgnitionOne Digital Marketing Suite
Campaign Analytics
Adobe Audience Manager
7.5
IgnitionOne Digital Marketing Suite
Audience Analytics
Adobe Audience Manager
8.5
IgnitionOne Digital Marketing Suite

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Good customer service.
  • They were flexible in allowing us to access backend data.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Did push through implementations but was buggy
  • Fast UI
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details