Adobe Audience Manager vs. Kontent.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.2 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Kontent.ai
Score 7.6 out of 10
N/A
Kontent.ai is a headless CMS. In the Kontent.ai platform, control over content underpins all operations and workflows. Content creators, enabled by native AI skills, collaborate in real time, making it easier to land on the best ideas, reduce bottlenecks, and maximize the impact of everything that’s created while maximizing content velocity. Kontent.ai is an adaptable API-first cloud-native solution, so developers can use their favorite technologies, languages, and frameworks to deliver seamless…
$0
2 Users
Pricing
Adobe Audience ManagerKontent.ai
Editions & Modules
No answers on this topic
Developer
$0.00
2 Users
Scale
Contact Sales
10 Users
Enterprise
Contact Sales
Custom number of Users
Offerings
Pricing Offerings
Adobe Audience ManagerKontent.ai
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerKontent.ai
Top Pros
Top Cons
Features
Adobe Audience ManagerKontent.ai
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Kontent.ai
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.616 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Kontent.ai
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Kontent.ai
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Kontent.ai
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
Kontent.ai
8.2
1 Ratings
2% above category average
Role-based user permissions00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
Kontent.ai
9.1
2 Ratings
17% above category average
API00 Ratings9.12 Ratings
Internationalization / multi-language00 Ratings9.11 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
Kontent.ai
8.5
2 Ratings
11% above category average
Admin section00 Ratings8.62 Ratings
Mobile optimization / responsive design00 Ratings7.72 Ratings
Publishing workflow00 Ratings9.12 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Kontent.ai
8.2
2 Ratings
11% above category average
Content taxonomy00 Ratings9.12 Ratings
SEO support00 Ratings9.11 Ratings
Bulk management00 Ratings7.32 Ratings
Availability / breadth of extensions00 Ratings7.31 Ratings
Best Alternatives
Adobe Audience ManagerKontent.ai
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerKontent.ai
Likelihood to Recommend
8.1
(16 ratings)
9.1
(2 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerKontent.ai
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Kontent.ai
Really easy integration to all of our services and apps. Delivery API libraries make the integration really fast. On the other hand, I miss the option to use SSO (Single Sign-On) with the Professional version of the Kentico Kontent. However, it is included in the Enterprise package.
Read full review
Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
Kontent.ai
  • Management of multilingual content.
  • Content collaboration and control over the entire content lifecycle.
  • A well-documented delivery API and easy integration with any systems across the digital experience stack.
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Kontent.ai
  • Offer a smaller subscription package for small projects.
Read full review
Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review
Kontent.ai
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review
Kontent.ai
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review
Kontent.ai
Unified access to the same content without the need to duplicate it across multiple solutions. We do not need to set up a complicated infrastructure to start using the Kentico Kontent.
Read full review
Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Kontent.ai
  • Highly positive ROI.
  • Shorten project delivery.
  • Single source of truth for all content.
Read full review
ScreenShots

Kontent.ai Screenshots

Screenshot of the new add-on, Web Spotlight, combines in-context website management with the flexibility and multi-channel support of a headless CMS.Screenshot of Major UI redesign released in 2021.Screenshot of flexible workflows to make sure content is published on time and on brand, and improve team work.Screenshot of content types that serve as templates for content items so that each item has a predefined structure. The Kontent.ai authoring experience caters to every user, providing guidelines and context for each content type.Screenshot of Kontent.ai's integrations with other apps and automates processes with webhooks.Screenshot of the updated editorial calendar.