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57 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
167 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Magento Commerce, part of Adobe Commerce Cloud
Collection of first-party data
Adobe Audience Manager
8.4
Magento Commerce, part of Adobe Commerce Cloud
Collection of third-party data
Adobe Audience Manager
7.8
Magento Commerce, part of Adobe Commerce Cloud
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Magento Commerce, part of Adobe Commerce Cloud

Data Classification

Adobe Audience Manager
8.3
Magento Commerce, part of Adobe Commerce Cloud
Audience taxonomy
Adobe Audience Manager
8.5
Magento Commerce, part of Adobe Commerce Cloud
Tag Management
Adobe Audience Manager
8.3
Magento Commerce, part of Adobe Commerce Cloud
Data Analysis Dashboard
Adobe Audience Manager
8.2
Magento Commerce, part of Adobe Commerce Cloud

Ad Network Integration

Adobe Audience Manager
8.2
Magento Commerce, part of Adobe Commerce Cloud
Data Transfer
Adobe Audience Manager
8.1
Magento Commerce, part of Adobe Commerce Cloud
DSP integration
Adobe Audience Manager
8.3
Magento Commerce, part of Adobe Commerce Cloud

DMP Analytics

Adobe Audience Manager
8.7
Magento Commerce, part of Adobe Commerce Cloud
Campaign Analytics
Adobe Audience Manager
8.4
Magento Commerce, part of Adobe Commerce Cloud
Audience Analytics
Adobe Audience Manager
8.9
Magento Commerce, part of Adobe Commerce Cloud

Online Storefront

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.4
Product catalog & listings
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.5
Product management
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.8
Bulk product upload
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.3
Branding
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
6.3
Mobile storefront
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.8
Product variations
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.9
Website integration
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.0
Visual customization
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.7
CMS
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.2

Online Shopping Cart

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
5.9
Abandoned cart recovery
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
5.7
Checkout user experience
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
6.2

Online Payment System

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
6.9
eCommerce security
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
6.9

eCommerce Marketing

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
6.1
Promotions & discounts
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
5.8
Personalized recommendations
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
5.0
SEO
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.6

eCommerce Business Management

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.6
Multi-site management
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
8.3
Order processing
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.5
Inventory management
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.3
Shipping
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.0
Custom functionality
Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
7.9

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Highly flexible with open source code make expanding capabilities and customizing experiences virtually limitless
  • Huge community of developers and extensions to solve problems and provide support
  • Great set of out of the box features that provide a foundation for a best in class web experience
Jeff McRitchie | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
The technical service was impeccable. They were on point and were very knowledgeable.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Magento Commerce, part of Adobe Commerce Cloud

Magento Commerce, part of Adobe Commerce Cloud 8.0
Based on 2 answers
Great value for an flexible, open source platform.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the purchasing process (even if to just give an opinion), I would have not recommended going this route and would have preferred to manage it all in-house with our more limited resources and getting an easier-to-use platform instead
Steffany Winkelmann | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Magento Commerce, part of Adobe Commerce Cloud

  • Magento has provided our primary platform for our eCommerce Business over the last four years. It has its limitations, but have been reliable. We have no immediate plans to move off of Magento.
  • If and when we decide to launch the 4th domain and intend to produce a more personalized or customizable user-experience, we may search for a platform that supports a wider variety of visual and custom options "out of the box".
Zach Shelley | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Magento Commerce, part of Adobe Commerce Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Magento Commerce, part of Adobe Commerce Cloud
7.7

Likelihood to Renew

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
9.8

Usability

Adobe Audience Manager
8.5
Magento Commerce, part of Adobe Commerce Cloud
9.0

Reliability and Availability

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
10.0

Performance

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
9.0

Support Rating

Adobe Audience Manager
8.0
Magento Commerce, part of Adobe Commerce Cloud
8.0

Online Training

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
8.0

Implementation Rating

Adobe Audience Manager
Magento Commerce, part of Adobe Commerce Cloud
8.0

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