Adobe Audience Manager vs. Adobe Commerce (Magento Commerce)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Adobe Commerce (Magento Commerce)
Score 8.0 out of 10
N/A
Adobe Commerce (Magento Commerce) provides companies with a platform to manage, personalize, and optimize the commerce experience across every touch point and across the customer journey. ACC is built on Magento Commerce Pro and is integrated with Adobe Experience Manager. It was originally developed as an open-source eCommerce content management solution by Varien, Inc. Varien was acquired by eBay in…N/A
Pricing
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Must contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Top Pros
Top Cons
Features
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Adobe Commerce (Magento Commerce)
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Adobe Commerce (Magento Commerce)
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Adobe Commerce (Magento Commerce)
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Audience Manager
-
Ratings
Adobe Commerce (Magento Commerce)
8.3
32 Ratings
8% above category average
Product catalog & listings00 Ratings8.031 Ratings
Product management00 Ratings8.032 Ratings
Bulk product upload00 Ratings6.927 Ratings
Branding00 Ratings8.128 Ratings
Mobile storefront00 Ratings8.230 Ratings
Product variations00 Ratings9.530 Ratings
Website integration00 Ratings9.530 Ratings
Visual customization00 Ratings7.932 Ratings
CMS00 Ratings8.531 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Audience Manager
-
Ratings
Adobe Commerce (Magento Commerce)
7.0
31 Ratings
8% below category average
Abandoned cart recovery00 Ratings7.026 Ratings
Checkout user experience00 Ratings7.131 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Audience Manager
-
Ratings
Adobe Commerce (Magento Commerce)
9.1
31 Ratings
9% above category average
eCommerce security00 Ratings9.131 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Audience Manager
-
Ratings
Adobe Commerce (Magento Commerce)
7.4
30 Ratings
1% below category average
Promotions & discounts00 Ratings8.730 Ratings
Personalized recommendations00 Ratings6.727 Ratings
SEO00 Ratings6.827 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
Adobe Commerce (Magento Commerce)
8.9
32 Ratings
13% above category average
Multi-site management00 Ratings9.826 Ratings
Order processing00 Ratings9.731 Ratings
Inventory management00 Ratings8.731 Ratings
Shipping00 Ratings7.929 Ratings
Custom functionality00 Ratings8.431 Ratings
Best Alternatives
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Likelihood to Recommend
8.1
(16 ratings)
7.9
(40 ratings)
Likelihood to Renew
-
(0 ratings)
9.8
(8 ratings)
Usability
8.5
(10 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.8
(10 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Adobe Audience ManagerAdobe Commerce (Magento Commerce)
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Adobe
Ultimately, if a company is looking for a solid industry-known E-Commerce system, Magento Commerce does exactly what it's intended to do. The headaches start when your company wants to start getting granular in customizations of the platform to meet specific business needs (which every company eventually has). This becomes a major issue down the road when trying to upgrade said customizations as the core software updates.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Adobe
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Adobe
  • The platform is difficult to tune and can be slow. Even with expensive best in class hardware the platform performance can be an issue. Even with caching poor coding can lead to unacceptable performance and user experiences.
  • The total cost of ownership for the platform can be quite high as a great deal of technical expertise is required to modify, develop, troubleshoot and maintain the platform. The costs of initial development are only a down payment on what a Magento store will cost. For mid size companies with substantial web revenues this can be overcome for smaller businesses the total cost of ownership may be prohibitive.
  • Security of the platform can be an issue. Magento is often targeted by hackers and much of the security is the responsibility of the store owner.
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Likelihood to Renew
Adobe
No answers on this topic
Adobe
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Adobe
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Adobe
The technical service was impeccable. They were on point and were very knowledgeable.
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Online Training
Adobe
No answers on this topic
Adobe
Great value for an flexible, open source platform.
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Adobe
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with WooCommerce and OpenCart as self-hosted solutions vs. BigCommerce and Shopify which are hosted. Magento should be the first choice for large, extensive e-commerce solutions,but for smaller stores, I would recommend the others first.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Adobe
  • Magento definitely lets us get a return on our investment. Because we have developers who can customize Magento to our needs, we have been able to create a beautiful and effective website, run promotions, and serve up customized product display pages that are effective and beautifully branded.
  • Magento has also caused a lot of time to be invested in doing something that seems simple, but without a lot of knowledge, end up taking far more time than could otherwise be better-spent.
  • We have had to outsource some of our development work due to Magento being developer-focused rather than marketer/merchandiser-focused. I've used other website management software that is comparable to Magento's capabilities but is far easier to use, that even someone like me (with basic HTML/CSS skills) can customize the front-end without requiring a back-end developer to intervene.
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ScreenShots