Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Magento Commerce Cloud (formerly Magento)

141 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Magento Commerce Cloud (formerly Magento)

If you have a strong development team who is familiar with Magento (or willing to learn its nuances), it is a very powerful e-commerce tool that can accomplish a lot for your brand. If you don't have someone (or multiple 'someones') that can be dedicated to Magento development/management on a daily basis, you will be very frustrated and it will not be a viable solution. Other tools in the platform are fairly easy to use, but without backend support from a knowledgeable developer, you will not be successful with Magento.
Steffany Winkelmann profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Magento Commerce Cloud (formerly Magento)
Collection of first-party data
Adobe Audience Manager
9.5
Magento Commerce Cloud (formerly Magento)
Collection of third-party data
Adobe Audience Manager
9.0
Magento Commerce Cloud (formerly Magento)
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Magento Commerce Cloud (formerly Magento)

Data Classification

Adobe Audience Manager
8.5
Magento Commerce Cloud (formerly Magento)
Audience taxonomy
Adobe Audience Manager
8.5
Magento Commerce Cloud (formerly Magento)
Tag Management
Adobe Audience Manager
8.0
Magento Commerce Cloud (formerly Magento)
Data Analysis Dashboard
Adobe Audience Manager
9.0
Magento Commerce Cloud (formerly Magento)

Ad Network Integration

Adobe Audience Manager
8.0
Magento Commerce Cloud (formerly Magento)
Data Transfer
Adobe Audience Manager
8.0
Magento Commerce Cloud (formerly Magento)
DSP integration
Adobe Audience Manager
8.0
Magento Commerce Cloud (formerly Magento)

DMP Analytics

Adobe Audience Manager
8.0
Magento Commerce Cloud (formerly Magento)
Campaign Analytics
Adobe Audience Manager
7.5
Magento Commerce Cloud (formerly Magento)
Audience Analytics
Adobe Audience Manager
8.5
Magento Commerce Cloud (formerly Magento)

Online Storefront

Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.4
Product catalog & listings
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
8.1
Product management
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
8.3
Bulk product upload
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.1
Branding
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.2
Mobile storefront
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.4
Product variations
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.8
Website integration
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.5
Visual customization
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.1
CMS
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
5.9

Online Shopping Cart

Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
6.2
Abandoned cart recovery
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
6.0
Checkout user experience
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
6.4

Online Payment System

Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.9
eCommerce security
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.9

eCommerce Marketing

Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.4
Promotions & discounts
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
8.2
Personalized recommendations
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
6.8
SEO
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.1

eCommerce Business Management

Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.8
Multi-site management
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
8.1
Order processing
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
8.2
Inventory management
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.9
Shipping
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.4
Custom functionality
Adobe Audience Manager
Magento Commerce Cloud (formerly Magento)
7.3

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Internal Referencing or Search is easy within Magento. Accurately researching previously relevant information is intuitive and simple.
  • Magento's category, product and customer information structure, while not being robust, is simple and accessible.
  • The ability to assign permissions by role and create specific access for varying accountabilities allows for greater internal security and more specific accountabilities.
Zach Shelley profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Magento's "out of the box" solution (pre-internal development) has odd areas that are negatively affected by a lack of intuitive user options. For example, there are no means by which to assign a priority to products within a category page. The "default" sorting option for pages only allows for a few specific sort orders, with no available customization.
  • The Magento Admin Panel as it relates to customer service is time-consuming and less than intuitive. It is often easier for CS Agents to "back into" a customer account to place an order on the site, rather than processing the orders through a more robust or usable Magento Admin portal.
  • As a non-IT/Dev user, Magento errors messaging can be confusing, requiring translation from individuals or support staff.
Zach Shelley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Magento Commerce Cloud (formerly Magento)9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern profile photo

Usability

No score
No answers yet
No answers on this topic
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Support

No score
No answers yet
No answers on this topic
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

Online Training

No score
No answers yet
No answers on this topic
Magento Commerce Cloud (formerly Magento)8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Stephanie Reed profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Hard to use for entry level user
  • Complex and unstable setup for Version 2 and up
  • Hardware resource demanding
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Commerce Cloud (formerly Magento)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details