What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Mapp Digital
Collection of first-party data
Adobe Audience Manager
9.5
Mapp Digital
Collection of third-party data
Adobe Audience Manager
9.0
Mapp Digital
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Mapp Digital

Data Classification

Adobe Audience Manager
8.5
Mapp Digital
Audience taxonomy
Adobe Audience Manager
8.5
Mapp Digital
Tag Management
Adobe Audience Manager
8.0
Mapp Digital
Data Analysis Dashboard
Adobe Audience Manager
9.0
Mapp Digital

Ad Network Integration

Adobe Audience Manager
8.0
Mapp Digital
Data Transfer
Adobe Audience Manager
8.0
Mapp Digital
DSP integration
Adobe Audience Manager
8.0
Mapp Digital

DMP Analytics

Adobe Audience Manager
8.0
Mapp Digital
Campaign Analytics
Adobe Audience Manager
7.5
Mapp Digital
Audience Analytics
Adobe Audience Manager
8.5
Mapp Digital

Email & Online Marketing

Adobe Audience Manager
Mapp Digital
4.3
WYSIWYG email editor
Adobe Audience Manager
Mapp Digital
7.3
Dynamic content
Adobe Audience Manager
Mapp Digital
2.7
Ability to test dynamic content
Adobe Audience Manager
Mapp Digital
2.7
A/B testing
Adobe Audience Manager
Mapp Digital
4.5
Mobile optimization
Adobe Audience Manager
Mapp Digital
3.6
Email deliverability
Adobe Audience Manager
Mapp Digital
4.5
List management
Adobe Audience Manager
Mapp Digital
4.5
Triggered drip sequences
Adobe Audience Manager
Mapp Digital
4.5

Reporting & Analytics

Adobe Audience Manager
Mapp Digital
5.8
Dashboards
Adobe Audience Manager
Mapp Digital
7.3
Standard reports
Adobe Audience Manager
Mapp Digital
5.5
Custom reports
Adobe Audience Manager
Mapp Digital
4.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Daniel Fox profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Mapp Digital7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy profile photo

Usability

No score
No answers yet
No answers on this topic
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

No score
No answers yet
No answers on this topic
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

No score
No answers yet
No answers on this topic
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • It drives many of the leads we generate to our own forms and our affiliate forms.
  • The customer service support is excellent, with weekly calls between our account rep and delivery manager.
  • The pricing model is very aggressive, compared to other ESP solutions.
Daniel Fox profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details