What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Maxymiser

82 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Maxymiser

Maxymiser is a premium tool with a premium team behind it, thus if budget is an issue- might be better to look at different suppliers to get started. Here is some of the selection criteria that we looked at:
  • What is the quality of their suggestions for the first test- did they understand the business and come up with the best KPIs for the test and your company’s strategy, was design tailored to your style guidelines? Was the follow up test recommendations provided?
  • How much resource was allocated to the test and account- how quickly are the briefs produced, how many people work on the account, where are the assets hosted, how quickly are the issues rectified, how much time did it take between the brief and the test launch?
  • Tag load time- how quickly does the tag load in different geographies, does it cause any problems on any of the pages, does it work with your tag management solution?
  • Analytics- does it provide real time analytics? Does it integrate with other data tools used on your site? How easy it is to understand the data? How easy is it to export and work with the data? How many different ways are there to analyse the data (are the filters and segments provided enough for your business)? Were post- test reports delivered on time? What was the quality of the report?
  • Interface- how easy to use and understand? The quality of the training provided, how often, was it at the level that the team needed? How easy is it to stop, pause and launch the test? How often is the interface updated, etc (esp relevant if not fully managed service)?
  • Roadmap- is it ahead of the competition in terms of product functionality? How relevant is the upcoming functionality to your business? Is it in line with industry trends?
  • Price
  • Team (for fully managed service only)- how approachable and knowledgeable is the team? How quickly they respond to requests? Do they understand challenges in your specific market? How easy is it to work with them? What is the quality of their communication and engagement with you?
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Maxymiser
Collection of first-party data
Adobe Audience Manager
9.5
Maxymiser
Collection of third-party data
Adobe Audience Manager
9.0
Maxymiser
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Maxymiser

Data Classification

Adobe Audience Manager
8.5
Maxymiser
Audience taxonomy
Adobe Audience Manager
8.5
Maxymiser
Tag Management
Adobe Audience Manager
8.0
Maxymiser
Data Analysis Dashboard
Adobe Audience Manager
9.0
Maxymiser

Ad Network Integration

Adobe Audience Manager
8.0
Maxymiser
Data Transfer
Adobe Audience Manager
8.0
Maxymiser
DSP integration
Adobe Audience Manager
8.0
Maxymiser

DMP Analytics

Adobe Audience Manager
8.0
Maxymiser
Campaign Analytics
Adobe Audience Manager
7.5
Maxymiser
Audience Analytics
Adobe Audience Manager
8.5
Maxymiser

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • The pre-work maxymiser did to identify the make up of our current sites, where the break points were and identified areas to structure first tests. As someone with no previous UX experience this gave great confidence in their ability to grow our business. This proved to be the case with the first test delivery incremental sales worth over £600,000 a year.
  • Maxymiser's depth of analysis on a test continually surprises me (in a good way). It's developed my understanding of the customer experience far beyond what Google Analysis was telling me, allowing to see how the interaction between the elements creates a great customer experience. Just having great content isn't enough you need to tell a story that empowers customers to make the decisions you want them to make.
  • The most important thing I've found about Maxymiser is their honesty. If something is awful you will be told and if it's great then it won't be fake praise designed to just cater to the client's ego. This is what I value the most as it's stopped me and my team from making costly mistakes and also got to the point where we are getting real insight, rather than just scoring quick wins.
Paul Sandey profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Self Serve tool is not always available - depends on the type of systems used internally for the site
  • Delivery time is excellent, but would be happy to see it improving even more, would love seeing 1 week becoming the standard rather then 3-4.
Liron Warhaftig profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Maxymiser8.3
Based on 21 answers
Its a strong and professional service with a positive ROI that reduces internal process. and work load
Liron Warhaftig profile photo

Usability

No score
No answers yet
No answers on this topic
Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

No score
No answers yet
No answers on this topic
Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

No score
No answers yet
No answers on this topic
Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Maxymiser just had a far better technical capability, cost was more budget appropriate than some and the quality of the tender process was far and above what we saw from other vendors. The ability to extend our usage of their technologies into other areas was a plus point, as was their data driven approach.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Help in growing conversion by 40%
  • Seven figure increase in revenue from one test
Matthew Lawson profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details