If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
If you’re bringing anything into Salesforce you should just invest now into Mule, you will get your money’s worth and find a myriad of uses to build APIs between many other systems. Once you build a component you can easily reuse it as a building block to attach to another source/destination. This makes it easy to ramp up quickly and spread usage of Mule throughout your enterprise. A good value for medium to large companies, but probably cheaper to outsource your job to a consulting firm if you are smaller.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
It is best suited for Rest API development. Mule ESB uses RAML as an API descriptor which is less complex and easy to understand. RAML is an open standard majorly supported by Mulesoft. Once RAML is developed, it is very easy (a few clicks)to create flows corresponding to the resources defined in the RAML. One can also include JSON schema validation in RAML, and with the use of APIkit router, Mule ESB makes the request validation very easy (it's automatic basically.)
Mule ESB comes with a large spectrum of community and enterprise connectors. We have connectors for all the major platforms like Facebook, Twitter, Salesforce, SAP, etc. This enables Mule ESB to integrate with the other systems in a faster and more robust way. Mule ESB has many components to fulfill the requirements of each integration (for example batch processing, parallel processing, choice, etc.)
Mule API gateway is one of the best tools (modules) of Mulesoft's offering. It supports API governance and management very well. One can easily enforce policies on their APIs with API gateway. It enables some of the must-have features in an API solution (i.e. throttling, oAuth, access levels, etc.)
Implementing a CI/CD (DevOps) environment for Mule ESB is a very easy task. Mule majorly uses MAVEN as its build tool, which in turn makes it best suitable for CI/CD approach. Mule also provides MAVEN plugins for auto deployments to the servers. Mule also has a best Unit testing module which is MUnit. MUnit can be used for both Unit and Functional testing, and it is easy to write and generates coverage reports in various formats.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
