What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Oracle Commerce Cloud

23 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Oracle Commerce Cloud

At the moment I don't know of any scenario where it is not well suited. Maybe because of missing functionalities which will come in a different release. I would recommend postponing using Commerce Cloud. But as development usually takes place in Sprints, at least in our projects, I can recommend to start implementing the basic and start with the missing functionalities as soon as they are included in the new Cloud version. But this needs to be aligned with Oracle. So an assessment needs to be done upfront.
In any case, I can always recommend going with OCC, keeping in mind the other integrated products offered by Oracle.
Heiko Mock profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Oracle Commerce Cloud
Collection of first-party data
Adobe Audience Manager
9.5
Oracle Commerce Cloud
Collection of third-party data
Adobe Audience Manager
9.0
Oracle Commerce Cloud
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Oracle Commerce Cloud

Data Classification

Adobe Audience Manager
8.5
Oracle Commerce Cloud
Audience taxonomy
Adobe Audience Manager
8.5
Oracle Commerce Cloud
Tag Management
Adobe Audience Manager
8.0
Oracle Commerce Cloud
Data Analysis Dashboard
Adobe Audience Manager
9.0
Oracle Commerce Cloud

Ad Network Integration

Adobe Audience Manager
8.0
Oracle Commerce Cloud
Data Transfer
Adobe Audience Manager
8.0
Oracle Commerce Cloud
DSP integration
Adobe Audience Manager
8.0
Oracle Commerce Cloud

DMP Analytics

Adobe Audience Manager
8.0
Oracle Commerce Cloud
Campaign Analytics
Adobe Audience Manager
7.5
Oracle Commerce Cloud
Audience Analytics
Adobe Audience Manager
8.5
Oracle Commerce Cloud

Online Storefront

Adobe Audience Manager
Oracle Commerce Cloud
8.1
Product catalog & listings
Adobe Audience Manager
Oracle Commerce Cloud
8.3
Product management
Adobe Audience Manager
Oracle Commerce Cloud
8.2
Bulk product upload
Adobe Audience Manager
Oracle Commerce Cloud
8.4
Branding
Adobe Audience Manager
Oracle Commerce Cloud
8.4
Mobile storefront
Adobe Audience Manager
Oracle Commerce Cloud
7.7
Product variations
Adobe Audience Manager
Oracle Commerce Cloud
7.7
Website integration
Adobe Audience Manager
Oracle Commerce Cloud
8.0
Visual customization
Adobe Audience Manager
Oracle Commerce Cloud
8.5
CMS
Adobe Audience Manager
Oracle Commerce Cloud
7.9

Online Shopping Cart

Adobe Audience Manager
Oracle Commerce Cloud
8.8
Abandoned cart recovery
Adobe Audience Manager
Oracle Commerce Cloud
8.8
Checkout user experience
Adobe Audience Manager
Oracle Commerce Cloud
8.8

Online Payment System

Adobe Audience Manager
Oracle Commerce Cloud
8.4
eCommerce security
Adobe Audience Manager
Oracle Commerce Cloud
8.4

eCommerce Marketing

Adobe Audience Manager
Oracle Commerce Cloud
8.1
Promotions & discounts
Adobe Audience Manager
Oracle Commerce Cloud
8.5
Personalized recommendations
Adobe Audience Manager
Oracle Commerce Cloud
8.5
SEO
Adobe Audience Manager
Oracle Commerce Cloud
7.3

eCommerce Business Management

Adobe Audience Manager
Oracle Commerce Cloud
8.5
Multi-site management
Adobe Audience Manager
Oracle Commerce Cloud
8.4
Order processing
Adobe Audience Manager
Oracle Commerce Cloud
8.8
Inventory management
Adobe Audience Manager
Oracle Commerce Cloud
8.4
Shipping
Adobe Audience Manager
Oracle Commerce Cloud
8.4
Custom functionality
Adobe Audience Manager
Oracle Commerce Cloud
8.4

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • OCC is mobile friendly and you can create different views easily
  • IT does not need to be involved in adding and modifying products - the backend user interface is easy for marketing to work within
  • A/B testing is extremely easy, requires absolutely no programming, and allows marketing to continuously optimize the website - live - and automatically implement the best working results
Michael Weissberg profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • There is no integrated IDE. Development takes place outside of the Cloud and needs to be uploaded after every change.
  • No versioning of the code within the cloud. It needs to be done in external systems.
  • The code can be changed in the cloud, but then needs to be backported into the IDE and the version control system.
Heiko Mock profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
We weighed a few different options, including adjusting our own custom solution, but ultimately chose OCC due to Oracle's backing and integration with other Oracle items, which we also acquired (ERP, project management, etc.). Really, it's about a stable ecosystem with a massive amount of resources behind it - we're confident that any issues we run into can either be easily fixed, or it's a large enough ecosystem with users that there's an acceptable workaround that someone already has found. AI integration out-of-the-box is pretty great, too.
Michael Weissberg profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • We anticipate mobile traffic bounce rate to drop significantly and conversion rates to increase. We're still to early on in our implementation to confirm these findings.
Michael Weissberg profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details