What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Oracle Content Marketing

29 Ratings
Score 6.5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Oracle Content Marketing

Pros: Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!Cons: I don't feel like I'm noticing any updates that feel like Oracle is making progress. I'm not sure if it's the level of account we have/pay for. It seems like we installed/bought this one version years ago and have never updated. The interface feels dated, and I've never noticed any updates to change that feeling.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Oracle Content Marketing
Collection of first-party data
Adobe Audience Manager
9.5
Oracle Content Marketing
Collection of third-party data
Adobe Audience Manager
9.0
Oracle Content Marketing
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Oracle Content Marketing

Data Classification

Adobe Audience Manager
8.5
Oracle Content Marketing
Audience taxonomy
Adobe Audience Manager
8.5
Oracle Content Marketing
Tag Management
Adobe Audience Manager
8.0
Oracle Content Marketing
Data Analysis Dashboard
Adobe Audience Manager
9.0
Oracle Content Marketing

Ad Network Integration

Adobe Audience Manager
8.0
Oracle Content Marketing
Data Transfer
Adobe Audience Manager
8.0
Oracle Content Marketing
DSP integration
Adobe Audience Manager
8.0
Oracle Content Marketing

DMP Analytics

Adobe Audience Manager
8.0
Oracle Content Marketing
Campaign Analytics
Adobe Audience Manager
7.5
Oracle Content Marketing
Audience Analytics
Adobe Audience Manager
8.5
Oracle Content Marketing

Content Creation

Adobe Audience Manager
Oracle Content Marketing
6.9
Ideation
Adobe Audience Manager
Oracle Content Marketing
6.3
Approval workflows
Adobe Audience Manager
Oracle Content Marketing
7.9
Content collaboration
Adobe Audience Manager
Oracle Content Marketing
7.4
Content calendar
Adobe Audience Manager
Oracle Content Marketing
7.1
Network for content licensing/production
Adobe Audience Manager
Oracle Content Marketing
6.0

Content Publishing

Adobe Audience Manager
Oracle Content Marketing
6.6
Content hub
Adobe Audience Manager
Oracle Content Marketing
6.7
Forms / Gated content
Adobe Audience Manager
Oracle Content Marketing
5.9
Embedded CTAs
Adobe Audience Manager
Oracle Content Marketing
6.9
Content distribution
Adobe Audience Manager
Oracle Content Marketing
6.8
Content promotion
Adobe Audience Manager
Oracle Content Marketing
6.1
Content automation
Adobe Audience Manager
Oracle Content Marketing
6.9

Content Reporting & Analytics

Adobe Audience Manager
Oracle Content Marketing
6.5
Audience profiling and targeting
Adobe Audience Manager
Oracle Content Marketing
6.2
Closed-loop tracking and reporting
Adobe Audience Manager
Oracle Content Marketing
6.3
Content performance analytics
Adobe Audience Manager
Oracle Content Marketing
7.0
Campaign optimization dashboard
Adobe Audience Manager
Oracle Content Marketing
6.8
Competitive analytics
Adobe Audience Manager
Oracle Content Marketing
6.2

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Adding images have proved to be difficult at times.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Content Marketing8.0
Based on 1 answer
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Content Marketing10.0
Based on 1 answer
It has never been down since we have used this software.
No photo available

Support

No score
No answers yet
No answers on this topic
Oracle Content Marketing10.0
Based on 1 answer
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
No photo available

Implementation

No score
No answers yet
No answers on this topic
Oracle Content Marketing6.0
Based on 1 answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Content Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details