If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
I think it's a great product. We apply Oracle GoldenGate to several use cases in our organization. 1. Business Continuity Planning, 2. Query Offloading through data replication to a reporting instance of our data, 3. looking into data transformations to help support various queries for different teams within the business.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Once set up, it's very easy to use and keep running, it's getting to that point that can make it cumbersome to some. Also, depending on the data that you want to replicate, the configuration files can become quite cumbersome to maintain. Learning curve can be high for some who are not as experienced with databases and transactions.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Oracle Support for Oracle GoldenGate has been quite responsive and quite helpful in the few situations where we've needed it. Furthermore, the documentation on Oracle GoldenGate is so good that we often do not need to contact support with issues as the fix is already documented and able to be run by us without needing to open a ticket.
We've had Oracle consultants come as well for training days to talk about new features, parts of Oracle GoldenGate we may not be using and things of that nature. The consultants they send are great as they're very knowledgeable about all things Oracle GoldenGate and great resources for any questions or concerns you may have with the product.
We used Oracle University for our Oracle Golden Gate Training and it was top notch. We were able to turn our whole DBA team to Oracle GoldenGate newbies to Oracle GoldenGate troubleshooting experts in a matter of a few days, while this obviously did not come cheap, the company felt that it was worth the investment.
If Oracle GoldenGate is new to your organization, expose as many DBAs as possible to it. Having your whole team fluent in it will overcome early operational hurdles and allow it to more quickly become an accepted and supported part of your supported platform for your team that will enable the business to use it to its fullest.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
We use Oracle Data Guard as a backup tool, but not for data replication. Data Guard is not suited for real-time data replication in our non-normalized reporting database nor for the database we are using for our upgrade project, as Data Guard is not able to transform data and is not able to synchronize data into different schemas, which is necessary for our project. Additionally, our project database is on Oracle 12g not 11i: I am not 100% sure Data Guard is able to replicate from 11i to 12g
Have never had any issues with scaling Oracle GoldenGate itself, however Oracle GoldenGate Monitor does have scaling issues, but with Oracle GoldenGate now able to be monitored by Oracle Enterprise Manager, this is no longer an issue, in my opinion.
In earlier versions, DDL support was limited as well as the need of primary key constraints in the source tables. This made me create partitions, sub-partitions, truncatations and perform other operations upon they are performed in source systems and I need to discuss with source system administrators and need to convince them to let them create primary keys for replicated tables.
But both issues are solved now.
Installation is straightforward, easy.
Deployed everything within Oracle Data Integrator.
Developing 1000 of ODI interfaces for loading into Operational Data Store took not more than 100 man/days. But, adding them to Golden Gate is taking not more than 5 man/days.
Management Pack and VeriData are additional packs for your management and data verification needs.
