What users are saying about

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Oracle GoldenGate

161 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Oracle GoldenGate

It is particularly useful in situations where ACTIVE DATA GUARD cannot handle the desired outcome. It can be used to support cross-platform migrations not supported by Active Data Guard which is a far cheaper solution to DR. It is suited for migrations that require zero downtime as there is bi-directional capability built into the product. It is also useful when the source and target are of different databases such as Oracle to SQL Server as the target. It is overkill if all you require is a physical standby that is open read-only.
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Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Oracle GoldenGate
Collection of first-party data
Adobe Audience Manager
9.5
Oracle GoldenGate
Collection of third-party data
Adobe Audience Manager
9.0
Oracle GoldenGate
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Oracle GoldenGate

Data Classification

Adobe Audience Manager
8.5
Oracle GoldenGate
Audience taxonomy
Adobe Audience Manager
8.5
Oracle GoldenGate
Tag Management
Adobe Audience Manager
8.0
Oracle GoldenGate
Data Analysis Dashboard
Adobe Audience Manager
9.0
Oracle GoldenGate

Ad Network Integration

Adobe Audience Manager
8.0
Oracle GoldenGate
Data Transfer
Adobe Audience Manager
8.0
Oracle GoldenGate
DSP integration
Adobe Audience Manager
8.0
Oracle GoldenGate

DMP Analytics

Adobe Audience Manager
8.0
Oracle GoldenGate
Campaign Analytics
Adobe Audience Manager
7.5
Oracle GoldenGate
Audience Analytics
Adobe Audience Manager
8.5
Oracle GoldenGate

Data Source Connection

Adobe Audience Manager
Oracle GoldenGate
8.4
Connect to traditional data sources
Adobe Audience Manager
Oracle GoldenGate
8.4
Connecto to Big Data and NoSQL
Adobe Audience Manager
Oracle GoldenGate
8.4

Data Transformations

Adobe Audience Manager
Oracle GoldenGate
7.7
Simple transformations
Adobe Audience Manager
Oracle GoldenGate
8.4
Complex transformations
Adobe Audience Manager
Oracle GoldenGate
6.9

Data Modeling

Adobe Audience Manager
Oracle GoldenGate
7.4
Data model creation
Adobe Audience Manager
Oracle GoldenGate
7.9
Metadata management
Adobe Audience Manager
Oracle GoldenGate
7.2
Business rules and workflow
Adobe Audience Manager
Oracle GoldenGate
7.4
Collaboration
Adobe Audience Manager
Oracle GoldenGate
7.1
Testing and debugging
Adobe Audience Manager
Oracle GoldenGate
7.4

Data Governance

Adobe Audience Manager
Oracle GoldenGate
8.2
Integration with data quality tools
Adobe Audience Manager
Oracle GoldenGate
8.1
Integration with MDM tools
Adobe Audience Manager
Oracle GoldenGate
8.2

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Ease of installation
  • Ease of maintenance
  • Powerful output with sub-second speed
  • Supporting Big Data and Cloud environment
  • Capturing source data based on transnational log, no cost on source CPU
  • Handle the distribution and the delivery of committed data in real-time
  • Supports heterogeneous systems regarding target or source database
  • Can be implemented uni-directional, bi-directional or peer-to-peer mode
  • Zero downtime migration
  • Supports data distribution
  • Can be used for disaster recovery or data protection
Gurcan Orhan profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Where there are open transactions GoldenGate needs to auto-detect them.
  • GoldenGate should have dba views like Oracle Database.
  • Patching or upgrading GoldenGate is a bit complicated.
  • When extract or pump trail file sequence number is about to reach the max limit, we should get a warning or critical threshold alert.
  • When Integrated replicat is altered, it converts to classic replicat. We don't get any message that the replicat is running in classic mode. There should be some sort of alerting in the ggserrlog file.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle GoldenGate8.6
Based on 3 answers
We are very Happy with the product and the support and it helps us achive our 99999 SLA.
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Usability

No score
No answers yet
No answers on this topic
Oracle GoldenGate8.2
Based on 3 answers
As stated earlier Golden Gate is very user friendly and easy to use. Has some very good features that helps troubleshooting very easy.
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Reliability and Availability

No score
No answers yet
No answers on this topic
Oracle GoldenGate10.0
Based on 1 answer
Oracle GoldenGate has only gone down for us when the data being sent was bad.
Michael Grayson profile photo

Performance

No score
No answers yet
No answers on this topic
Oracle GoldenGate9.0
Based on 1 answer
Oracle GoldenGate's performance is great for our use cases. Your mileage may vary.
Michael Grayson profile photo

Support

No score
No answers yet
No answers on this topic
Oracle GoldenGate8.2
Based on 3 answers
Overall support for Golden Gate is very good. Whenever we have created an SR, We get solution for it pretty fast.
No photo available

In-Person Training

No score
No answers yet
No answers on this topic
Oracle GoldenGate10.0
Based on 1 answer
We've had Oracle consultants come as well for training days to talk about new features, parts of Oracle GoldenGate we may not be using and things of that nature. The consultants they send are great as they're very knowledgeable about all things Oracle GoldenGate and great resources for any questions or concerns you may have with the product.
Michael Grayson profile photo

Online Training

No score
No answers yet
No answers on this topic
Oracle GoldenGate10.0
Based on 1 answer
We used Oracle University for our Oracle Golden Gate Training and it was top notch. We were able to turn our whole DBA team to Oracle GoldenGate newbies to Oracle GoldenGate troubleshooting experts in a matter of a few days, while this obviously did not come cheap, the company felt that it was worth the investment.
Michael Grayson profile photo

Implementation

No score
No answers yet
No answers on this topic
Oracle GoldenGate8.2
Based on 3 answers
We use the oracle golden gate documentation for implementation. All the steps are very well documented.
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Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Oracle Golden Gate is very user friendly product and very easy to install, setup and troubleshoot.Quest SharePlex is bit complicated compared to Oracle Golden Gate and has less features.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Oracle GoldenGate10.0
Based on 1 answer
Have never had any issues with scaling Oracle GoldenGate itself, however Oracle GoldenGate Monitor does have scaling issues, but with Oracle GoldenGate now able to be monitored by Oracle Enterprise Manager, this is no longer an issue, in my opinion.
Michael Grayson profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Decreased sync times by 75% helping protect business interests.
  • Cost is an impact to expense budget.
  • Future use of syncing to no SQL databases will help speed up processing by 50% or more based on tests and allow us to do a migration. Off the relational DB over time.
Bryan Salerno profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle GoldenGate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details