What users are saying about

Pardot

Top Rated
490 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Pardot

Top Rated
490 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Pardot
Collection of first-party data
Adobe Audience Manager
9.5
Pardot
Collection of third-party data
Adobe Audience Manager
9.0
Pardot
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Pardot

Data Classification

Adobe Audience Manager
8.5
Pardot
Audience taxonomy
Adobe Audience Manager
8.5
Pardot
Tag Management
Adobe Audience Manager
8.0
Pardot
Data Analysis Dashboard
Adobe Audience Manager
9.0
Pardot

Ad Network Integration

Adobe Audience Manager
8.0
Pardot
Data Transfer
Adobe Audience Manager
8.0
Pardot
DSP integration
Adobe Audience Manager
8.0
Pardot

DMP Analytics

Adobe Audience Manager
8.0
Pardot
Campaign Analytics
Adobe Audience Manager
7.5
Pardot
Audience Analytics
Adobe Audience Manager
8.5
Pardot

Email & Online Marketing

Adobe Audience Manager
Pardot
7.0
WYSIWYG email editor
Adobe Audience Manager
Pardot
6.5
Dynamic content
Adobe Audience Manager
Pardot
6.8
Ability to test dynamic content
Adobe Audience Manager
Pardot
7.1
Landing pages
Adobe Audience Manager
Pardot
6.8
A/B testing
Adobe Audience Manager
Pardot
7.3
Mobile optimization
Adobe Audience Manager
Pardot
6.6
Email deliverability
Adobe Audience Manager
Pardot
7.6
List management
Adobe Audience Manager
Pardot
7.0
Triggered drip sequences
Adobe Audience Manager
Pardot
7.0

Lead Management

Adobe Audience Manager
Pardot
6.6
Lead nurturing
Adobe Audience Manager
Pardot
6.9
Lead scoring and grading
Adobe Audience Manager
Pardot
7.2
Data quality management
Adobe Audience Manager
Pardot
5.7
Automated sales alerts and tasks
Adobe Audience Manager
Pardot
6.6

Campaign Management

Adobe Audience Manager
Pardot
6.8
Calendaring
Adobe Audience Manager
Pardot
6.5
Event/webinar marketing
Adobe Audience Manager
Pardot
7.0

Social Media Marketing

Adobe Audience Manager
Pardot
7.4
Social sharing and campaigns
Adobe Audience Manager
Pardot
7.0
Social profile integration
Adobe Audience Manager
Pardot
7.8

Reporting & Analytics

Adobe Audience Manager
Pardot
5.6
Dashboards
Adobe Audience Manager
Pardot
5.3
Standard reports
Adobe Audience Manager
Pardot
6.0
Custom reports
Adobe Audience Manager
Pardot
5.4

Platform & Infrastructure

Adobe Audience Manager
Pardot
6.7
API
Adobe Audience Manager
Pardot
6.9
Role-based workflow & approvals
Adobe Audience Manager
Pardot
7.1
Customizability
Adobe Audience Manager
Pardot
6.1
Integration with Salesforce.com
Adobe Audience Manager
Pardot
6.5
Integration with Microsoft Dynamics CRM
Adobe Audience Manager
Pardot
8.3
Integration with SugarCRM
Adobe Audience Manager
Pardot
5.4

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Automate demand generation programs across multiple marketing channels, both traditional and digital
  • Provide valuable reporting and tracking to measure program efficiency and efficacy
  • Arm small marketing teams with powerful, easy to use tools to act as modern marketers utilizing the best in current marketing automation technology
  • Training and helpful resources are abundant and the Pardot community is a growing source of support and hub for marketing ideas
Christina Wells profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • It is hard to get a handle on. While it is powerful, the learning curve to harness that power is very difficult to overcome.
  • The interface feels older than it is. Could use a UI update to make it more user friendly.
  • Not something that I would recommend for beginners. It may have excellent automation but understanding how campaigns work within Pardot and how to be successful with them.
Megan Lemons profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pardot8.6
Based on 84 answers
it works as expected.
Yvette Montague profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
For anyone that is not technology adverse, this software is pretty inventive and easy to use and implement. You really can't "break" it. You just need to dig in and try a it. Make mistakes and figure out how to fix them. If you get really stuck the chat feature is always available and the team seems to be very helpful and knowledgeable
Karol Clark profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
Access to online chat is a very nice feature that I will use when I just want to get a quick question answered. For more difficult issues I have opened tickets and they are resolved in a timely manner by a very knowledgeable staff. The online training videos are also helpful for learning new skills or tools.
Karol Clark profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
It's a big lift. Have a designated person manage the project for 2-3 months so you don't have lingering problems.
Trevor Lynn profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user friendly product that I would recommend to those looking for a simpler but still effective marketing campaign product
Megan Lemons profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Hard to train new employees to use which eats up time and can lead to missteps in campaigns.
  • Connects with our current records to reach more of our audience and ensure the most return on our marketing campaigns.
  • Automation of repetitive tasks save time once people are trained on Pardot.
Megan Lemons profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

Adobe Audience Manager More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information