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Top Rated
516 Ratings
31 Ratings
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Score 7.7 out of 101
Top Rated
516 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Pardot

It's an extremely powerful tool with its integration with Salesforce but it takes a long while to become efficient and effective with the product. Someone who has a lot of experience with Salesforce and Pardot itself would be well suited to use this, however, most people would probably find this outdated and be able to find a better option.
Megan Lemons profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Pardot
Collection of first-party data
Adobe Audience Manager
9.5
Pardot
Collection of third-party data
Adobe Audience Manager
9.0
Pardot
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Pardot

Data Classification

Adobe Audience Manager
8.5
Pardot
Audience taxonomy
Adobe Audience Manager
8.5
Pardot
Tag Management
Adobe Audience Manager
8.0
Pardot
Data Analysis Dashboard
Adobe Audience Manager
9.0
Pardot

Ad Network Integration

Adobe Audience Manager
8.0
Pardot
Data Transfer
Adobe Audience Manager
8.0
Pardot
DSP integration
Adobe Audience Manager
8.0
Pardot

DMP Analytics

Adobe Audience Manager
8.0
Pardot
Campaign Analytics
Adobe Audience Manager
7.5
Pardot
Audience Analytics
Adobe Audience Manager
8.5
Pardot

Email & Online Marketing

Adobe Audience Manager
Pardot
7.3
WYSIWYG email editor
Adobe Audience Manager
Pardot
6.6
Dynamic content
Adobe Audience Manager
Pardot
7.2
Ability to test dynamic content
Adobe Audience Manager
Pardot
7.3
Landing pages
Adobe Audience Manager
Pardot
6.9
A/B testing
Adobe Audience Manager
Pardot
7.7
Mobile optimization
Adobe Audience Manager
Pardot
6.7
Email deliverability
Adobe Audience Manager
Pardot
8.1
List management
Adobe Audience Manager
Pardot
7.5
Triggered drip sequences
Adobe Audience Manager
Pardot
7.5

Lead Management

Adobe Audience Manager
Pardot
6.9
Lead nurturing
Adobe Audience Manager
Pardot
7.4
Lead scoring and grading
Adobe Audience Manager
Pardot
7.7
Data quality management
Adobe Audience Manager
Pardot
5.8
Automated sales alerts and tasks
Adobe Audience Manager
Pardot
6.7

Campaign Management

Adobe Audience Manager
Pardot
7.4
Calendaring
Adobe Audience Manager
Pardot
7.3
Event/webinar marketing
Adobe Audience Manager
Pardot
7.6

Social Media Marketing

Adobe Audience Manager
Pardot
7.4
Social sharing and campaigns
Adobe Audience Manager
Pardot
7.0
Social profile integration
Adobe Audience Manager
Pardot
7.8

Reporting & Analytics

Adobe Audience Manager
Pardot
5.8
Dashboards
Adobe Audience Manager
Pardot
5.7
Standard reports
Adobe Audience Manager
Pardot
6.3
Custom reports
Adobe Audience Manager
Pardot
5.4

Platform & Infrastructure

Adobe Audience Manager
Pardot
6.8
API
Adobe Audience Manager
Pardot
6.9
Role-based workflow & approvals
Adobe Audience Manager
Pardot
7.1
Customizability
Adobe Audience Manager
Pardot
6.1
Integration with Salesforce.com
Adobe Audience Manager
Pardot
6.8
Integration with Microsoft Dynamics CRM
Adobe Audience Manager
Pardot
8.3
Integration with SugarCRM
Adobe Audience Manager
Pardot
5.4

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Pardot is a powerful tool since it is integrated in with Salesforce
  • A lot of opportunity for unique types of marketing campaigns to a wide subset of clients/prospects
  • Excellent for transaction emails.
Megan Lemons profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Blogging tool
  • Set up an email with reports every week of how landing pages, forms, emails, etc have done
  • Mobile friendly webpages
  • Testing the look/feel of landing pages across different tools (desktop, mobile, laptop)
Hayley Vanderwall profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pardot8.6
Based on 84 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark profile photo

Usability

No score
No answers yet
No answers on this topic
Pardot8.5
Based on 17 answers
Very easy to use & consistent interface
Stacey Schneider profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Pardot7.5
Based on 8 answers
I have no had any issue with any connectivity/availability issues with the product.
Vinny Poliseno profile photo

Performance

No score
No answers yet
No answers on this topic
Pardot8.3
Based on 5 answers
There are various connectors to the product to other services (SFDC, Google Analytics, Google AdWords, Bit.ly, Social Accounts, etc.). They all seem to sync very well and frequently
Vinny Poliseno profile photo

Support

No score
No answers yet
No answers on this topic
Pardot6.4
Based on 14 answers
This is where Pardot really shines. From your initial sales experience to the implementation specialists and technical support, Pardot delivers. I have dealt with a number of Pardashians through my consulting work and every one of them was extremely friendly, knowledgeable and easy to work with.
Pam Risch profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

No score
No answers yet
No answers on this topic
Pardot8.1
Based on 7 answers
When brought on board you get an implementation specialist who provides you a timeline & tasks to be completed. We received 30 mins per week for a screen share to get all of those questions answered and he was very responsive to email replies with screencasts showing my faults or misconfigures.
Vinny Poliseno profile photo

Implementation

No score
No answers yet
No answers on this topic
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Pardot syncs more seamlessly with Salesforce so when new leads come in, my team better understands where they came from, which in turn allows us to better qualify them, manage them and nurture them. Pardot has a higher email deliverability rate than HubSpot which has lead to an increase in emails opened and marketing collateral downloaded. Pardot's automated email drip campaign is easier to set up, which decreases the amount of time I need to set up running marketing campaigns. Pardot has greater customer service, on-boarding/training and on-going support.
Hayley Vanderwall profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Sales effectiveness - more time selling instead of managing communications. Pardot can send emails that look like they came from the reps.
  • Shorten sales cycle - better-qualified leads. The ability to decide when to send a lead to sales based on a score (or grade) means that we can send them engaged prospects rather than cold prospects.
  • Smarter cold calling - know businesses that visited site.
  • A more streamlined marketing process. The integration between salesforce, landing pages, emails, AdWords is a dream when it comes to managing and reporting on campaign effectiveness.
Yvette Montague profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Audience Manager Editions & Modules
Adobe Audience Manager
Additional Pricing Details

Adobe Audience Manager More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information