What users are saying about

Pega Platform

Top Rated
158 Ratings

Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Pega Platform

Top Rated
158 Ratings
Score 8.5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Pega Platform

Pega Platform is well suited for :1) Operational decision management, predictive analytics, and IoT integration.2) Its “data pages” capability is a highly flexible data structure that acts as a context broker to enrich process instance data with contextually relevant information from outside the iBPMS.3) Pegasystems acquired OpenSpan, a desktop interaction discovery and robotic process automation tool, to provide a noninvasive, rapid time to solution for midmarket buyers
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Pega Platform
Collection of first-party data
Adobe Audience Manager
9.5
Pega Platform
Collection of third-party data
Adobe Audience Manager
9.0
Pega Platform
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Pega Platform

Data Classification

Adobe Audience Manager
8.5
Pega Platform
Audience taxonomy
Adobe Audience Manager
8.5
Pega Platform
Tag Management
Adobe Audience Manager
8.0
Pega Platform
Data Analysis Dashboard
Adobe Audience Manager
9.0
Pega Platform

Ad Network Integration

Adobe Audience Manager
8.0
Pega Platform
Data Transfer
Adobe Audience Manager
8.0
Pega Platform
DSP integration
Adobe Audience Manager
8.0
Pega Platform

DMP Analytics

Adobe Audience Manager
8.0
Pega Platform
Campaign Analytics
Adobe Audience Manager
7.5
Pega Platform
Audience Analytics
Adobe Audience Manager
8.5
Pega Platform

Reporting & Analytics

Adobe Audience Manager
Pega Platform
7.7
Dashboards
Adobe Audience Manager
Pega Platform
8.1
Standard reports
Adobe Audience Manager
Pega Platform
7.8
Custom reports
Adobe Audience Manager
Pega Platform
7.3

Process Engine

Adobe Audience Manager
Pega Platform
7.8
Process designer
Adobe Audience Manager
Pega Platform
8.4
Process simulation
Adobe Audience Manager
Pega Platform
7.8
Business rules engine
Adobe Audience Manager
Pega Platform
8.6
SOA support
Adobe Audience Manager
Pega Platform
8.2
Process player
Adobe Audience Manager
Pega Platform
8.1
Support for modeling languages
Adobe Audience Manager
Pega Platform
5.4
Form builder
Adobe Audience Manager
Pega Platform
7.8
Model execution
Adobe Audience Manager
Pega Platform
8.0

Collaboration

Adobe Audience Manager
Pega Platform
7.4
Social collaboration tools
Adobe Audience Manager
Pega Platform
7.4

Content Management Capabilties

Adobe Audience Manager
Pega Platform
4.5
Content management
Adobe Audience Manager
Pega Platform
4.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Pega provides frameworks for various domains. This speed-ups the development process.
  • Routing, Notification, Assignment, Escalation - these are inbuilt features in Pega. Without minimal configuration, these can be used to solve business problems.
  • Pega's responsive user interface helps to create software products for different devices.
  • Pega has a very rich support community.
Sankhadeep Basak profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The training website is confusing to navigate.
  • The use case & added value for many features is unclear OR explained insufficiently
  • I would like to see more 3rd party applications and other "out-of-the-box" add-ons like in Salesforce.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Pega Platform9.9
Based on 6 answers
Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
No photo available

Support

No score
No answers yet
No answers on this topic
Pega Platform8.9
Based on 2 answers
We have received very good support from PEGA from initial phase of the product and it has a very good turnaround time for any issue reported with a respective solution.
Pramod Waingankar profile photo

Online Training

No score
No answers yet
No answers on this topic
Pega Platform8.0
Based on 1 answer
The online training is an excellent one, but still it is missing hands on development.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Pega was who we first chose, but due to the high learning curve and really needing developers who knew CODE, we were forced to look at other solutions like UiPath.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Reduced the time needed to put in any changes in the system by almost over 50%
  • Reusability of rules and existence of out of box Pega functionalities reduced the development time by 30-40%.
  • Overall project implementation efficiency end to end (requirements to production implementation) increased by 30-40%.
Dishank Vishnoi profile photo

Screenshots

Adobe Audience Manager
Pega Platform

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pega Platform

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details
For the latest information on pricing, visit https://www.pega.com/products/pega-7-platform/pricing