Adobe Audience Manager vs Pega Platform

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• Pega provides frameworks for various domains. This speed-ups the development process.
• Routing, Notification, Assignment, Escalation - these are inbuilt features in Pega. Without minimal configuration, these can be used to solve business problems.
• Pega's responsive user interface helps to create software products for different devices.
• Pega has a very rich support community.

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• Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
• Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
• While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.

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• The training website is confusing to navigate.
• The use case & added value for many features is unclear OR explained insufficiently
• I would like to see more 3rd party applications and other "out-of-the-box" add-ons like in Salesforce.

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• We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
• We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
• We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.

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• Reduced the time needed to put in any changes in the system by almost over 50%
• Reusability of rules and existence of out of box Pega functionalities reduced the development time by 30-40%.
• Overall project implementation efficiency end to end (requirements to production implementation) increased by 30-40%.

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