Adobe Audience Manager vs. Piano DMP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Piano DMP
Score 8.6 out of 10
N/A
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.N/A
Pricing
Adobe Audience ManagerPiano DMP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerPiano DMP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerPiano DMP
Top Pros
Top Cons
Features
Adobe Audience ManagerPiano DMP
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Piano DMP
8.0
3 Ratings
1% below category average
Collection of first-party data8.116 Ratings7.63 Ratings
Collection of third-party data8.116 Ratings8.33 Ratings
Access to Third-party Data Providers9.516 Ratings8.03 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Piano DMP
8.3
3 Ratings
2% below category average
Audience taxonomy7.916 Ratings8.33 Ratings
Tag Management6.215 Ratings8.33 Ratings
Data Analysis Dashboard7.816 Ratings8.33 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
Piano DMP
8.2
3 Ratings
3% above category average
Data Transfer8.916 Ratings8.03 Ratings
DSP integration8.815 Ratings8.33 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Piano DMP
8.3
3 Ratings
5% above category average
Campaign Analytics5.516 Ratings8.03 Ratings
Audience Analytics8.116 Ratings8.73 Ratings
Best Alternatives
Adobe Audience ManagerPiano DMP
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerPiano DMP
Likelihood to Recommend
8.1
(16 ratings)
8.3
(3 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerPiano DMP
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Piano Software
Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.
Read full review
Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
Piano Software
  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Piano Software
  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.
Read full review
Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Read full review
Piano Software
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Read full review
Piano Software
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Read full review
Piano Software
It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data
Read full review
Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Piano Software
  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.
Read full review
ScreenShots