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31 Ratings
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Score 7.7 out of 101
4 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

PowerSchool Registration

PowerSchool registration is good for yearly registration and year-round updates. I would say it is not as good as if you just have a short survey to ask-- there may be other alternatives in the district that are not as cumbersome to use to accommodate something like that. If you want to go to online registration or change from another company, you will not find one that is easier to use. We have well over 35,000 parents who use it and are very successful.
No photo available

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
PowerSchool Registration
Collection of first-party data
Adobe Audience Manager
9.5
PowerSchool Registration
Collection of third-party data
Adobe Audience Manager
9.0
PowerSchool Registration
Access to Third-party Data Providers
Adobe Audience Manager
9.0
PowerSchool Registration

Data Classification

Adobe Audience Manager
8.5
PowerSchool Registration
Audience taxonomy
Adobe Audience Manager
8.5
PowerSchool Registration
Tag Management
Adobe Audience Manager
8.0
PowerSchool Registration
Data Analysis Dashboard
Adobe Audience Manager
9.0
PowerSchool Registration

Ad Network Integration

Adobe Audience Manager
8.0
PowerSchool Registration
Data Transfer
Adobe Audience Manager
8.0
PowerSchool Registration
DSP integration
Adobe Audience Manager
8.0
PowerSchool Registration

DMP Analytics

Adobe Audience Manager
8.0
PowerSchool Registration
Campaign Analytics
Adobe Audience Manager
7.5
PowerSchool Registration
Audience Analytics
Adobe Audience Manager
8.5
PowerSchool Registration

Survey Format & Appearance

Adobe Audience Manager
PowerSchool Registration
7.2
Survey templates
Adobe Audience Manager
PowerSchool Registration
6.0
Themes
Adobe Audience Manager
PowerSchool Registration
7.6
Custom logo/branding
Adobe Audience Manager
PowerSchool Registration
8.0

Survey Content

Adobe Audience Manager
PowerSchool Registration
7.7
Changes to live survey
Adobe Audience Manager
PowerSchool Registration
7.0
Question design help
Adobe Audience Manager
PowerSchool Registration
8.0
Multiple question types
Adobe Audience Manager
PowerSchool Registration
8.0

Survey Logic

Adobe Audience Manager
PowerSchool Registration
8.0
Survey logic flexibility
Adobe Audience Manager
PowerSchool Registration
8.0

Survey Reporting & Analytics

Adobe Audience Manager
PowerSchool Registration
8.3
Response tracking
Adobe Audience Manager
PowerSchool Registration
9.0
Data export
Adobe Audience Manager
PowerSchool Registration
7.6
Standard reports
Adobe Audience Manager
PowerSchool Registration
8.0
Custom reports
Adobe Audience Manager
PowerSchool Registration
8.5
Analytics
Adobe Audience Manager
PowerSchool Registration
8.5

Survey Administration & Security

Adobe Audience Manager
PowerSchool Registration
7.5
Access controls
Adobe Audience Manager
PowerSchool Registration
7.5
Compliance
Adobe Audience Manager
PowerSchool Registration
7.5

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Daily attendance
  • Simple reports
  • Gradebook
Scott Ryan profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • It can be inflexible.
  • They are slow on turn-around at times, but I think it has to do with the fact that most people are doing registration at the same time of year.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
PowerSchool registration was Infosnap when we bought it, and at the time it made the rest look like amateurs, but one of the main reasons for us was that it worked directly with PowerSchool. It has since been rolled into PowerSchool. Had it not been, and it was still independent, we would still highly recommend
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Absolutely positive, we have invested very little in comparison to what we get back. Our data is complete from the time a student enrolls, and that used to never happen.
  • In addition, additional data can be collected by departments for many uses which can always be made importable into other systems.
  • Every element is trackable.
No photo available

Screenshots

Adobe Audience Manager

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

PowerSchool Registration

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details