Adobe Audience Manager vs. PowerSchool Enrollment

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

PowerSchool Registration collects all the data we need and more. It's easy to go from initial application to completed enrollment. I love how the software will help keep you organized with where the application is in the process, so you can quickly see at what stage you are at with processing a student's enrollment. You do have to be strategic and conscious about what you put on the form. It can quickly be a very long form. I can't think of any instance where this software would not significantly increase the efficiency and accuracy of a district.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• It is able to write back to the student information system with a matching process that ensures the accuracy of student data.
• It tracks the data and the changes, who made the changes, and when the data was imported.
• It organizes the process. It creates a system that relies on checks and balances, and causes you to re-evaluate your process.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Functionality of reports
• End-user ease of Gradebook
• Customization of reports

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Overall support is excellent. The people are amazing. They have played with different ways of giving the best support, meaning a dedicated specialist vs. email vs. tracking sheet, etc., which was a little frustrating going through those changes. Still, I appreciate all their efforts in finding what works best for their customers. They listen to their customers and make changes.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

I think powerschool excels at more simple enrollment tasks however Moodle does a better job being flexible and catering to anything a professor could want to do.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• If a student has been in the school district before, leaves, and then returns, a list of the students' previous teachers is kept in the system.
• Easy to enter and add students with minimum information.

Incentivized