Adobe Audience Manager vs. Salesforce Audience Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 8.0 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Salesforce Audience Studio
Score 8.3 out of 10
N/A
Formerly Salesforce DMP, Audience Studio is designed to help users gain insights by unifying and capturing data to strengthen customer relationships across every touchpoint with a data management platform. The technology is based on the former Krux DMP acquired by Salesforce in 2016.N/A
Pricing
Adobe Audience ManagerSalesforce Audience Studio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerSalesforce Audience Studio
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerSalesforce Audience Studio
Considered Both Products
Adobe Audience Manager
Chose Adobe Audience Manager
Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will …
Chose Adobe Audience Manager
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of …
Chose Adobe Audience Manager
We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud.
Salesforce Audience Studio
Chose Salesforce Audience Studio
We were able to make the most of the quantity of data our Sales team had access to through the use of Salesforce Audience Studio, thanks to its easy integration with our Salesforce instance. Because this platform can compete with many of its rivals' core capabilities without …
Chose Salesforce Audience Studio
We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and …
Chose Salesforce Audience Studio
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and …
Top Pros
Top Cons
Features
Adobe Audience ManagerSalesforce Audience Studio
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.4
16 Ratings
6% above category average
Salesforce Audience Studio
7.6
22 Ratings
4% below category average
Collection of first-party data8.316 Ratings8.122 Ratings
Collection of third-party data8.316 Ratings7.221 Ratings
Access to Third-party Data Providers8.716 Ratings7.420 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
11% below category average
Salesforce Audience Studio
8.2
22 Ratings
0% above category average
Audience taxonomy7.716 Ratings8.022 Ratings
Tag Management6.715 Ratings8.322 Ratings
Data Analysis Dashboard7.616 Ratings8.322 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
8% above category average
Salesforce Audience Studio
7.6
20 Ratings
4% below category average
Data Transfer8.716 Ratings7.720 Ratings
DSP integration8.415 Ratings7.419 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
7.4
16 Ratings
7% below category average
Salesforce Audience Studio
7.9
22 Ratings
1% below category average
Campaign Analytics6.516 Ratings7.622 Ratings
Audience Analytics8.216 Ratings8.122 Ratings
Best Alternatives
Adobe Audience ManagerSalesforce Audience Studio
Small Businesses
DBeaver
DBeaver
Score 9.2 out of 10
DBeaver
DBeaver
Score 9.2 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 9.2 out of 10
DBeaver
DBeaver
Score 9.2 out of 10
Enterprises
DBeaver
DBeaver
Score 9.2 out of 10
DBeaver
DBeaver
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerSalesforce Audience Studio
Likelihood to Recommend
8.4
(16 ratings)
8.1
(22 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(1 ratings)
Usability
8.5
(10 ratings)
4.4
(4 ratings)
Support Rating
7.8
(10 ratings)
6.2
(3 ratings)
Implementation Rating
-
(0 ratings)
3.0
(1 ratings)
User Testimonials
Adobe Audience ManagerSalesforce Audience Studio
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
Salesforce
Publishers and Advertising becomes more simple & strategic. Some custom development along with Cloud integration technologies could be proven more helpful. the articles should increase to showcase the product and its capability. In different organizations, I understand that it gets used in various ways. All the details and processes of multiple organizations can if showcased more, could really help the other organizations who are planning to dive into it.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
Salesforce
  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
Salesforce
  • Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
  • There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
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Likelihood to Renew
Adobe
No answers on this topic
Salesforce
we moved away from it
Read full review
Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Salesforce
Certainly, the best part of the software, the insight of this part can help a lot to gather new trends to effectively achieve new deals and perform better overall. Is it worth the cost of the rest of it, it is a question still in the open for us while we are trying other competitor DMP.
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Salesforce
The support is simply great, their bots are always active to pick up any case and classify it in order to deliver a proper feedback from a real person behind the scenes, do not hesitate to answer for any quick doubt, I'd say 99% of the errors have already been reviewed.
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Implementation Rating
Adobe
No answers on this topic
Salesforce
time and effort for a SMB to implement was misleading, although promise of the solution was outstanding
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Salesforce
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
Read full review
Salesforce
  • Tracking online traffic sources and client paths to specific forms and contact pages have improved
  • Our capacity to monitor and customize our social media presence based on the most popular postings has been enhanced
  • With the use of integrations, we were able to follow the digital footprints of specific customers across a wide range of important marketing touchpoints
Read full review
ScreenShots